MO vs PM vs RLX Stock Comparison

Altria, Philip Morris International and RLX Technology Prices as of Oct 23, 2026 Peers: Industry group
MO Altria Group, Inc.
$74.32 +7.8% 1M +15.1% 1Y
Market cap
$122.86B
P/E
15.4x
Revenue (TTM)
$23.46B
Div. yield
0.06%
Tobacco Consumer Staples
5 wins
RLX RLX Technology Inc.
$1.62 -5.8% 1M -32.5% 1Y
Market cap
$2.03B
P/E
34.3x
Revenue (TTM)
$700.66M
Div. yield
–
Tobacco Consumer Staples
3 wins

Head to Head

11 decided of 12

Altria leads on 5 of the 12 questions below (Altria 5, Philip Morris International 3, RLX Technology 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMOPMRLXLeader
Larger companyMarket capitalisation $122.86B $315.57B $2.03B PM
Cheaper on earningsLower P/E, profitable companies only 15.4x 29.5x 34.3x MO
Cheaper on forward earningsLower price / next fiscal year consensus EPS 12.7x 22.9x 11.6x RLX
Faster revenue growthRevenue growth, trailing twelve months -0.6% +7.9% +54.5% RLX
More profitableNet margin, trailing twelve months 34.0% 24.8% 8.5% MO
Better return on capitalReturn on invested capital 38.9% 32.1% 3.6% MO
Less leveragedLower net debt / EBITDA 2.0x 2.2x — MO
Higher dividend yieldTrailing dividend yield 0.06% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +15.1% +26.5% -32.5% PM
Better 5-year returnAnnualised price return, 5 years +9.0%/yr +15.6%/yr -22.5%/yr PM
Less volatileAnnualised volatility, 1 year 26.8% 28.3% 29.5% MO
Higher overall scoreMean of the five percentile scores vs peers 65/100 60/100 76/100 RLX

Percentile Scorecard

MOPMRLX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMOPMRLX
Valuation 76 #10 of 38 57 #17 of 38 51 #19 of 38
Growth 27 #26 of 35 59 #15 of 35 82 #7 of 35
Profitability 100 #1 of 36 97 #2 of 36 74 #10 of 36
Financial Health 21 #31 of 39 26 #29 of 39 97 #2 of 39
Shareholder Returns 100 #1 of 13 – –
Overall 65 60 76
  • MO ranked among 40 companies in Tobacco and Cannabis
  • PM ranked among 40 companies in Tobacco and Cannabis
  • RLX ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMOPMRLXSPY
1 month +7.8%+4.6%-5.8% -1.0%
3 months +1.8%+3.4%-20.6% +2.9%
6 months +11.1%+21.5%-27.7% +6.4%
Year to date +28.9%+24.4%-30.5% +11.4%
1 year +15.1%+26.5%-32.5% +13.1%
3 years +74.7%+119.6%0.0% +79.4%
3 years, per year +20.5%+30.0%0.0% +21.5%
5 years +54.1%+105.9%-72.1% +67.7%
5 years, per year +9.0%+15.6%-22.5% +10.9%
10 years +16.7%+107.1%— +255.2%
10 years, per year +1.6%+7.6%— +13.5%

Risk

MeasureMOPMRLXSPY
Volatility, 1Y 26.8%28.3%29.5% 12.7%
Downside volatility, 1Y 29.6%28.7%31.0% 12.7%
Beta vs S&P 500, 1Y -0.52-0.200.49 1.00
Return / volatility, 1Y 0.560.94-1.10 1.03
Max drawdown, 5Y -30.6%-25.8%-83.7% -25.4%
From 52-week high -2.3%-3.0%-37.0% -2.5%
52-week high $76.07$205.60$2.57 $779.14
52-week low $54.72$144.33$1.62 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMOPMRLX
P/E now vs peer median 15.6xmedian 16.7x 29.0xmedian 16.7x 33.4xmedian 16.7x
P/S now vs peer median 5.3xmedian 0.9x 7.2xmedian 0.9x 3.6xmedian 0.9x
EV/EBITDA now vs peer median 13.1xmedian 12.2x 18.8xmedian 12.2x —median 12.2x
P/FCF now vs peer median 13.6xmedian 22.9x 22.9xmedian 22.9x 33.3xmedian 22.9x
P/B now vs peer median -46.5xmedian 1.0x -39.2xmedian 1.0x 1.1xmedian 1.0x
PEG now vs peer median 2.03median 0.55 2.90median 0.55 -0.97median 0.55

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMOPMRLX
Revenue $23.46B $43.14B $700.66M
Gross profit $14.77B $29.20B $226.56M
Operating income $10.97B $16.66B $84.78M
Net income $7.97B $11.34B $145.36M
Free cash flow $9.11B $13.60B $75.29M
R&D – – $19.19M
EPS (diluted) $4.77 $6.86 $0.05
Cash & equivalents $2.37B $6.68B $682.25M
Total debt $24.58B $197.46B $74.18M
Shares (diluted) 1.67B 1.56B 1.22B
Enterprise value $109.02B $292.57B -$1.74B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMOPMRLX
P/E 15.6x 29.0x 33.4x
P/FCF 13.6x 22.9x 33.3x
P/Operating cash flow 13.2x 20.5x 33.3x
P/S 5.3x 7.2x 3.6x
P/B -46.5x -39.2x 1.1x
P/Tangible book -8.5x -17.5x 1.1x
EV/EBITDA 13.1x 18.8x –
EV/EBIT 13.3x 21.1x 18.3x
EV/Revenue 6.2x 8.2x 2.2x
EV/FCF 16.1x 25.9x 20.6x
EV/Operating cash flow 15.6x 23.2x 20.6x
PEG (3Y EPS CAGR) 2.03 2.90 -0.97

Growth

14 metrics
MetricMOPMRLX
Revenue growth (1Y) -0.6% 7.9% 54.5%
Revenue CAGR (3Y) -2.0% 8.0% 36.5%
Gross profit growth (1Y) 1.8% 9.0% 81.1%
Gross profit CAGR (3Y) 1.1% 10.5% 25.3%
Operating income growth (1Y) -0.7% 12.7% 551.7%
Operating income CAGR (3Y) -1.8% 12.9% 54.5%
Net income growth (1Y) -9.3% 24.4% 41.4%
Net income CAGR (3Y) 5.4% 10.3% 57.6%
EPS growth (1Y) -8.5% 24.0% -53.3%
EPS CAGR (3Y) 7.7% 10.0% -34.3%
Operating cash flow growth (1Y) 6.0% 31.5% -50.1%
Operating cash flow CAGR (3Y) 2.2% 19.0% 33.2%
Free cash flow growth (1Y) 4.4% 34.3% -50.1%
Free cash flow CAGR (3Y) 2.0% 32.4% 33.2%

Profitability

14 metrics
MetricMOPMRLX
Gross margin 63.0% 67.7% 32.3%
EBITDA margin 47.8% 43.4% –
Operating margin 46.8% 38.6% 12.1%
Pretax margin 44.2% 36.4% 23.5%
Net margin 34.0% 24.8% 8.5%
FCF margin 38.8% 31.5% 10.7%
Operating cash flow margin 40.1% 35.1% 10.7%
Return on equity – – 6.3%
Return on assets 23.5% 16.8% 5.8%
Return on invested capital 38.9% 32.1% 3.6%
Return on capital employed 41.9% 39.4% 3.6%
Asset turnover 0.7x 0.6x 0.3x
Cash conversion (OCF / net income) 1.2x 1.3x 0.5x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricMOPMRLX
Debt / assets 73.6% 71.3% 1.0%
Debt / equity -9.2x -6.0x 0.0x
Net debt / EBITDA 2.0x 2.2x –
Debt / FCF 2.7x 3.5x 0.3x
Liabilities / assets 108.0% 111.9% 7.3%
Equity / assets -8.0% -11.9% 92.7%
Interest coverage – – –
Current ratio 0.5x 1.0x 10.6x
Quick ratio 0.4x 0.5x 7.3x
Cash ratio 0.3x 0.3x 6.5x
Altman Z-score 5.25 4.75 –

Shareholder Returns

7 metrics
MetricMOPMRLX
Dividend yield 5.8% 3.0% 6.2%
Net buyback yield 0.6% – –
Shareholder yield 6.4% 3.0% 6.2%
Payout ratio (earnings) 88.6% – –
Payout ratio (FCF) 77.5% – –
Dividend growth (1Y) 2.7% – –
Dividend CAGR (3Y) 1.8% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMOPMRLX
Forward P/E 12.7xFY2026 22.9xFY2026 11.6xFY2026
EPS, next fiscal year $5.84FY2026 $8.73FY2026 $0.14FY2026
EPS growth, next FY +7.7%FY2026 +15.8%FY2026 +40.0%FY2026
EPS growth, the year after +4.1% -0.5% +7.1%
Revenue, next fiscal year $19.71BFY2026 $42.53BFY2026 $951.07MFY2026
Revenue growth, next FY -2.1%FY2026 +4.6%FY2026 +68.0%FY2026
Revenue growth, the year after -0.8% +4.7% +26.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMOPMRLX
Held by institutions 64.0% 83.5% 21.6%
Institutions holding 2,547 2,926 104
Change in shares held, QoQ +3.6% +0.5% +4.5%
Institutions buying 1,348 1,470 42
Institutions selling 821 1,000 46
Buyers to sellers 1.64 1.47 0.91

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MOPMRLX
MO 1.00 0.56 0.02
PM 0.56 1.00 0.16
RLX 0.02 0.16 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MO, PM and RLX?

Philip Morris International (PM) is the largest by market capitalisation: Altria (MO) $122.86B, Philip Morris International (PM) $315.57B, RLX Technology (RLX) $2.03B.

Which stock is cheaper, MO, PM and RLX?

Altria (MO) trades on the lowest price-to-earnings ratio (Altria (MO) 15.4x, Philip Morris International (PM) 29.5x, RLX Technology (RLX) 34.3x). On next year's consensus earnings, RLX Technology (RLX) is cheapest (Altria (MO) 12.7x, Philip Morris International (PM) 22.9x, RLX Technology (RLX) 11.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

RLX Technology (RLX) grew revenue fastest over the trailing twelve months: Altria (MO) -0.6%, Philip Morris International (PM) +7.9%, RLX Technology (RLX) +54.5%.

Which company is more profitable?

Altria (MO) has the highest net margin (Altria (MO) 34.0%, Philip Morris International (PM) 24.8%, RLX Technology (RLX) 8.5%). On return on invested capital, Altria (MO) leads (Altria (MO) 38.9%, Philip Morris International (PM) 32.1%, RLX Technology (RLX) 3.6%).

Which stock has performed better?

Over the past year Philip Morris International (PM) returned the most: Altria (MO) +15.1%, Philip Morris International (PM) +26.5%, RLX Technology (RLX) -32.5%. Over five years, Philip Morris International (PM) compounded fastest (Altria (MO) +9.0%/yr, Philip Morris International (PM) +15.6%/yr, RLX Technology (RLX) -22.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Altria (MO) 0.06%, Philip Morris International (PM) 0.00%, RLX Technology (RLX) 0.00%. Philip Morris International (PM) and RLX Technology (RLX) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Altria (MO) has been the steadiest (Altria (MO) 26.8%, Philip Morris International (PM) 28.3%, RLX Technology (RLX) 29.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MO, PM and RLX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Altria (MO) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.