HIMS vs LFMD vs LIFE Stock Comparison

Hims & Hers Health, LifeMD and Ethos Technologies Prices as of Oct 27, 2026 Peers: Industry group
LFMD LifeMD, Inc.
$2.12 -28.6% 1M -65.5% 1Y
Market cap
$105.37M
P/E
–
Revenue (TTM)
$67.35M
Div. yield
–
Telehealth Healthcare
1 win

Head to Head

7 decided of 12

Hims & Hers Health leads on 5 of the 12 questions below (Hims & Hers Health 5, LifeMD 1, Ethos Technologies 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHIMSLFMDLIFELeader
Larger companyMarket capitalisation $6.80B $105.37M $2.72B HIMS
Cheaper on earningsLower P/E, profitable companies only -47.9x — -22.3x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — — — –
Faster revenue growthRevenue growth, trailing twelve months +28.0% -63.7% — HIMS
More profitableNet margin, trailing twelve months -5.5% — -21.5% HIMS
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -42.1% -65.5% — HIMS
Better 5-year returnAnnualised price return, 5 years +28.7%/yr -15.7%/yr — HIMS
Less volatileAnnualised volatility, 1 year 86.7% 78.7% 88.5% LFMD
Higher overall scoreMean of the five percentile scores vs peers 41/100 — 48/100 LIFE

Percentile Scorecard

HIMSLFMDLIFE

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHIMSLFMDLIFE
Valuation 35 #60 of 92 – 31 #64 of 92
Growth 42 #51 of 87 – –
Profitability 40 #52 of 86 – 34 #57 of 86
Financial Health 20 #78 of 97 – 75 #25 of 97
Shareholder Returns 69 #18 of 56 – 51 #28 of 56
Overall 41 – 48
  • HIMS ranked among 102 companies in Healthcare Providers
  • LFMD ranked among 102 companies in Healthcare Providers
  • LIFE ranked among 102 companies in Healthcare Providers

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHIMSLFMDLIFESPY
1 month -5.1%-28.6%+24.0% -0.2%
3 months -4.8%-44.8%+126.2% +3.9%
6 months +0.1%-53.4%+136.5% +8.2%
Year to date -14.0%-37.8%— +12.9%
1 year -42.1%-65.5%— +12.3%
3 years +383.2%-66.5%— +87.4%
3 years, per year +69.1%-30.5%— +23.3%
5 years +253.1%-57.3%— +67.9%
5 years, per year +28.7%-15.7%— +10.9%
10 years —+51.4%— +261.1%
10 years, per year —+4.2%— +13.7%

Risk

MeasureHIMSLFMDLIFESPY
Volatility, 1Y 86.7%78.7%88.5% 12.7%
Downside volatility, 1Y 79.0%73.9%82.2% 12.7%
Beta vs S&P 500, 1Y 2.782.011.83 1.00
Return / volatility, 1Y -0.49-0.83— 0.97
Max drawdown, 5Y -78.9%-86.2%-50.1% -25.4%
From 52-week high -42.1%-65.5%-3.8% -1.2%
52-week high $48.23$6.15$44.22 $779.14
52-week low $14.52$2.08$9.85 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHIMSLFMDLIFE
P/E now vs peer median -45.6xmedian 24.6x —median 24.6x -22.2xmedian 24.6x
P/S now vs peer median 2.5xmedian 1.6x 1.5xmedian 1.6x 4.8xmedian 1.6x
EV/EBITDA now vs peer median -94.3xmedian 14.6x —median 14.6x -24.2xmedian 14.6x
P/FCF now vs peer median 78.5xmedian 21.6x —median 21.6x 30.2xmedian 21.6x
P/B now vs peer median 20.1xmedian 3.2x —median 3.2x 5.7xmedian 3.2x
PEG now vs peer median 1.15median 0.66 —median 0.66 —median 0.66

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHIMSLFMDLIFE
Revenue $2.58B $67.35M $566.40M
Gross profit $1.76B – $556.15M
Operating income -$154.52M – -$113.81M
Net income -$142.00M – -$116.14M
Free cash flow $83.03M – $89.65M
R&D $183.38M – –
EPS (diluted) $-0.61 – $-1.86
Cash & equivalents $609.81M – $112.16M
Shares (diluted) 231.75M 47.79M 65.65M
Enterprise value $4.00B $105.37M $2.17B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHIMSLFMDLIFE
P/E -45.6x – -22.2x
P/FCF 78.5x – 30.2x
P/Operating cash flow 24.7x – 29.8x
P/S 2.5x 1.5x 4.8x
P/B 20.1x – 5.7x
P/Tangible book -66.0x – 5.7x
EV/EBITDA -94.3x – -24.2x
EV/EBIT -36.7x – -22.3x
EV/Revenue 2.2x 1.5x 4.5x
EV/FCF 68.4x – 28.4x
EV/Operating cash flow 21.5x – 28.0x
PEG (3Y EPS CAGR) 1.15 – –

Growth

14 metrics
MetricHIMSLFMDLIFE
Revenue growth (1Y) 28.0% -63.7% –
Revenue CAGR (3Y) 53.7% -19.4% –
Gross profit growth (1Y) 15.0% – –
Gross profit CAGR (3Y) 45.7% – –
Operating income growth (1Y) -223.0% – –
Operating income CAGR (3Y) -43.7% – –
Net income growth (1Y) -173.3% – –
Net income CAGR (3Y) -44.6% – –
EPS growth (1Y) -181.3% – –
EPS CAGR (3Y) -39.6% – –
Operating cash flow growth (1Y) 0.7% – –
Operating cash flow CAGR (3Y) 117.6% – –
Free cash flow growth (1Y) -37.3% – –
Free cash flow CAGR (3Y) 67.0% – –

Profitability

14 metrics
MetricHIMSLFMDLIFE
Gross margin 68.4% – 98.2%
EBITDA margin -2.3% – -18.6%
Operating margin -6.0% – -20.1%
Pretax margin -6.3% – -19.5%
Net margin -5.5% – -21.5%
FCF margin 3.2% – 15.8%
Operating cash flow margin 10.2% – 16.0%
Return on equity -36.9% – -25.3%
Return on assets -4.8% – -17.7%
Return on invested capital – – –
Return on capital employed -10.5% – -24.8%
Asset turnover 0.9x – 0.9x
Cash conversion (OCF / net income) -1.9x – -0.8x
Stock comp / revenue 6.0% – 38.6%

Financial Health

11 metrics
MetricHIMSLFMDLIFE
Debt / assets – – –
Debt / equity – – –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 91.1% – 31.6%
Equity / assets 8.9% – 68.4%
Interest coverage – – –
Current ratio 0.9x – 1.5x
Quick ratio 0.8x – 1.1x
Cash ratio 0.6x – 0.8x
Altman Z-score 1.61 – 7.35

Shareholder Returns

7 metrics
MetricHIMSLFMDLIFE
Dividend yield – – –
Net buyback yield 1.0% – -0.1%
Shareholder yield 1.0% – -0.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHIMSLFMDLIFE
EPS, next fiscal year $-0.62FY2026 $-0.54FY2026 $-2.23FY2026
EPS growth, next FY -221.6%FY2026 -316.0%FY2026 -282.8%FY2026
Revenue, next fiscal year $3.34BFY2026 $200.42MFY2026 $773.30MFY2026
Revenue growth, next FY +42.0%FY2026 +3.3%FY2026 +99.5%FY2026
Revenue growth, the year after +28.1% +15.9% +29.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHIMSLFMDLIFE
Held by institutions 66.8% 45.2% 27.7%
Institutions holding 508 117 72
Change in shares held, QoQ +4.5% +21.3% -3.8%
Institutions buying 324 71 37
Institutions selling 129 25 20
Buyers to sellers 2.51 2.84 1.85

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HIMSLFMDLIFE
HIMS 1.00 0.43 0.20
LFMD 0.43 1.00 0.04
LIFE 0.20 0.04 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, HIMS, LFMD and LIFE?

Hims & Hers Health (HIMS) is the largest by market capitalisation: Hims & Hers Health (HIMS) $6.80B, LifeMD (LFMD) $105.37M, Ethos Technologies (LIFE) $2.72B.

Which company is growing faster?

Hims & Hers Health (HIMS) grew revenue fastest over the trailing twelve months: Hims & Hers Health (HIMS) +28.0%, LifeMD (LFMD) -63.7%.

Which company is more profitable?

Hims & Hers Health (HIMS) has the highest net margin (Hims & Hers Health (HIMS) -5.5%, Ethos Technologies (LIFE) -21.5%).

Which stock has performed better?

Over the past year Hims & Hers Health (HIMS) returned the most: Hims & Hers Health (HIMS) -42.1%, LifeMD (LFMD) -65.5%. Over five years, Hims & Hers Health (HIMS) compounded fastest (Hims & Hers Health (HIMS) +28.7%/yr, LifeMD (LFMD) -15.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, LifeMD (LFMD) has been the steadiest (Hims & Hers Health (HIMS) 86.7%, LifeMD (LFMD) 78.7%, Ethos Technologies (LIFE) 88.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HIMS, LFMD and LIFE?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Hims & Hers Health (HIMS) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.