GIS vs JJSF vs KHC Stock Comparison

General Mills, J&J Snack Foods and Kraft Heinz Prices as of Oct 28, 2026 Peers: Industry group
GIS General Mills Inc
$33.06 -1.6% 1M -31.2% 1Y
Market cap
$17.93B
P/E
–
Revenue (TTM)
$18.30B
Div. yield
0.07%
Packaged Foods Consumer Staples
1 win
JJSF J&J Snack Foods Corp
$83.37 +7.2% 1M -7.9% 1Y
Market cap
$1.57B
P/E
31.8x
Revenue (TTM)
$1.52B
Div. yield
–
Snacks and Confectionery Consumer Staples
3 wins
KHC Kraft Heinz Co
$23.88 +1.4% 1M -6.4% 1Y
Market cap
$28.35B
P/E
–
Revenue (TTM)
$24.90B
Div. yield
–
Packaged Foods Consumer Staples
6 wins

Head to Head

10 decided of 12

Kraft Heinz leads on 6 of the 12 questions below (Kraft Heinz 6, J&J Snack Foods 3, General Mills 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGISJJSFKHCLeader
Larger companyMarket capitalisation $17.93B $1.57B $28.35B KHC
Cheaper on earningsLower P/E, profitable companies only -20.0x 31.8x -8.3x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.4x 19.9x 11.4x GIS
Faster revenue growthRevenue growth, trailing twelve months -4.5% -4.7% -1.6% KHC
More profitableNet margin, trailing twelve months -4.9% 3.2% -13.6% JJSF
Better return on capitalReturn on invested capital -1.0% 5.3% -5.0% JJSF
Less leveragedLower net debt / EBITDA 37.7x -0.2x -7.5x KHC
Higher dividend yieldTrailing dividend yield 0.07% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -31.2% -7.9% -6.4% KHC
Better 5-year returnAnnualised price return, 5 years -11.8%/yr -10.8%/yr -7.8%/yr KHC
Less volatileAnnualised volatility, 1 year 30.2% 35.4% 27.9% KHC
Higher overall scoreMean of the five percentile scores vs peers 32/100 69/100 53/100 JJSF

Percentile Scorecard

GISJJSFKHC

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGISJJSFKHC
Valuation 41 #27 of 45 71 #14 of 45 61 #18 of 45
Growth 2 #41 of 42 42 #25 of 42 49 #22 of 42
Profitability 46 #22 of 40 64 #15 of 40 44 #23 of 40
Financial Health 17 #39 of 47 91 #5 of 47 57 #21 of 47
Shareholder Returns 53 #15 of 31 77 #8 of 31 57 #14 of 31
Overall 32 69 53
  • GIS ranked among 48 companies in Branded Foods
  • JJSF ranked among 48 companies in Branded Foods
  • KHC ranked among 48 companies in Branded Foods

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGISJJSFKHCSPY
1 month -1.6%+7.2%+1.4% +0.9%
3 months -12.8%+5.3%-13.5% +5.9%
6 months -4.1%-4.2%+6.5% +8.5%
Year to date -28.9%-7.7%-1.5% +13.3%
1 year -31.2%-7.9%-6.4% +12.4%
3 years -49.4%-45.3%-24.0% +88.1%
3 years, per year -20.3%-18.2%-8.8% +23.5%
5 years -46.5%-43.5%-33.5% +68.2%
5 years, per year -11.8%-10.8%-7.8% +11.0%
10 years -46.4%-31.1%-72.9% +263.4%
10 years, per year -6.0%-3.7%-12.2% +13.8%

Risk

MeasureGISJJSFKHCSPY
Volatility, 1Y 30.2%35.4%27.9% 12.7%
Downside volatility, 1Y 31.0%39.3%28.7% 12.7%
Beta vs S&P 500, 1Y -0.38-0.30-0.12 1.00
Return / volatility, 1Y -1.03-0.22-0.23 0.98
Max drawdown, 5Y -65.1%-61.0%-52.1% -25.4%
From 52-week high -32.5%-15.3%-13.5% -0.9%
52-week high $49.01$98.44$27.62 $779.14
52-week low $31.66$69.90$21.21 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGISJJSFKHC
P/E now vs peer median -19.9xmedian 22.2x 31.7xmedian 22.2x -8.3xmedian 22.2x
P/S now vs peer median 1.0xmedian 0.7x 1.0xmedian 0.7x 1.1xmedian 0.7x
EV/EBITDA now vs peer median 88.2xmedian 12.2x 10.7xmedian 12.2x -20.5xmedian 12.2x
P/FCF now vs peer median 11.4xmedian 13.4x 16.9xmedian 13.4x 7.4xmedian 13.4x
P/B now vs peer median 2.4xmedian 1.6x 1.7xmedian 1.6x 0.8xmedian 1.6x
PEG now vs peer median 0.59median 0.56 -3.83median 0.56 0.18median 0.56

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGISJJSFKHC
Revenue $18.30B $1.52B $24.90B
Gross profit $6.15B $476.55M $8.31B
Operating income -$206.40M $60.18M -$3.18B
Net income -$893.70M $49.27M -$3.40B
Free cash flow $1.55B $92.00M $3.82B
EPS (diluted) $-1.66 $2.63 $-2.86
Cash & equivalents $433.10M $63.10M $2.42B
Total debt $55.73B $28.00M $19.00B
Shares (diluted) 537.90M 18.75M 1.19B
Enterprise value $15.58B $1.27B $14.77B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGISJJSFKHC
P/E -19.9x 31.7x -8.3x
P/FCF 11.4x 16.9x 7.4x
P/Operating cash flow 8.6x 9.3x 6.1x
P/S 1.0x 1.0x 1.1x
P/B 2.4x 1.7x 0.8x
P/Tangible book 23.5x 2.0x 7.6x
EV/EBITDA 88.2x 10.7x -20.5x
EV/EBIT -149.5x 25.2x -14.1x
EV/Revenue 1.7x 1.0x 1.8x
EV/FCF 20.0x 16.5x 11.7x
EV/Operating cash flow 14.9x 9.1x 9.7x
PEG (3Y EPS CAGR) 0.59 -3.83 0.18

Growth

14 metrics
MetricGISJJSFKHC
Revenue growth (1Y) -4.5% -4.7% -1.6%
Revenue CAGR (3Y) -3.4% 0.2% -2.8%
Gross profit growth (1Y) -6.5% 0.3% -4.3%
Gross profit CAGR (3Y) -3.6% 2.7% -1.1%
Operating income growth (1Y) -104.9% -46.6% 54.1%
Operating income CAGR (3Y) -27.3% -12.4% -39.1%
Net income growth (1Y) -130.6% -41.2% 35.5%
Net income CAGR (3Y) -33.2% -9.2% -45.4%
EPS growth (1Y) -130.9% -38.8% 35.6%
EPS CAGR (3Y) -33.9% -8.3% -46.1%
Operating cash flow growth (1Y) -23.2% 15.1% 5.0%
Operating cash flow CAGR (3Y) -9.3% 1.1% 12.3%
Free cash flow growth (1Y) -26.3% 38.2% 9.2%
Free cash flow CAGR (3Y) -8.6% 14.0% 18.8%

Profitability

14 metrics
MetricGISJJSFKHC
Gross margin 33.6% 31.3% 33.4%
EBITDA margin 1.9% 9.3% -8.7%
Operating margin -1.1% 3.9% -12.8%
Pretax margin -3.8% 4.0% -14.7%
Net margin -4.9% 3.2% -13.6%
FCF margin 8.5% 6.0% 15.3%
Operating cash flow margin 11.3% 10.9% 18.6%
Return on equity -12.0% 5.6% -8.7%
Return on assets -3.0% 3.7% -4.4%
Return on invested capital -1.0% 5.3% -5.0%
Return on capital employed -0.9% 5.3% -4.6%
Asset turnover 0.6x 1.1x 0.3x
Cash conversion (OCF / net income) -2.3x 3.4x -1.4x
Stock comp / revenue 0.5% 0.4% 0.4%

Financial Health

11 metrics
MetricGISJJSFKHC
Debt / assets 45.0% 2.1% 26.0%
Debt / equity 1.8x 0.0x 0.5x
Net debt / EBITDA 37.7x -0.2x -7.5x
Debt / FCF 8.8x 0.3x 5.0x
Liabilities / assets 75.3% 34.2% 50.6%
Equity / assets 24.7% 65.8% 49.4%
Interest coverage – 27.8x -4.7x
Current ratio 0.7x 2.3x 1.1x
Quick ratio 0.3x 1.4x 0.6x
Cash ratio 0.1x 0.3x 0.3x
Altman Z-score 1.92 4.37 0.49

Shareholder Returns

7 metrics
MetricGISJJSFKHC
Dividend yield 7.4% 3.8% 6.7%
Net buyback yield – 4.9% 0.1%
Shareholder yield 7.4% 8.7% 6.8%
Payout ratio (earnings) -147.1% – –
Payout ratio (FCF) 85.0% – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGISJJSFKHC
Forward P/E 10.4xFY2026 19.9xFY2026 11.4xFY2026
EPS, next fiscal year $3.19FY2026 $4.18FY2026 $2.10FY2026
EPS growth, next FY -10.1%FY2026 -2.1%FY2026 -19.2%FY2026
EPS growth, the year after -4.7% +5.3% -7.1%
Revenue, next fiscal year $18.94BFY2026 $1.59BFY2026 $23.68BFY2026
Revenue growth, next FY +2.8%FY2026 +0.9%FY2026 -5.1%FY2026
Revenue growth, the year after -11.0% -6.2% -1.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGISJJSFKHC
Held by institutions 87.2% 79.7% 90.1%
Institutions holding 1,332 249 1,114
Change in shares held, QoQ +3.7% +0.1% +7.1%
Institutions buying 725 135 624
Institutions selling 427 80 312
Buyers to sellers 1.70 1.69 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GISJJSFKHC
GIS 1.00 0.30 0.72
JJSF 0.30 1.00 0.24
KHC 0.72 0.24 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GIS, JJSF and KHC?

Kraft Heinz (KHC) is the largest by market capitalisation: General Mills (GIS) $17.93B, J&J Snack Foods (JJSF) $1.57B, Kraft Heinz (KHC) $28.35B.

Which company is growing faster?

Kraft Heinz (KHC) grew revenue fastest over the trailing twelve months: General Mills (GIS) -4.5%, J&J Snack Foods (JJSF) -4.7%, Kraft Heinz (KHC) -1.6%.

Which company is more profitable?

J&J Snack Foods (JJSF) has the highest net margin (General Mills (GIS) -4.9%, J&J Snack Foods (JJSF) 3.2%, Kraft Heinz (KHC) -13.6%). On return on invested capital, J&J Snack Foods (JJSF) leads (General Mills (GIS) -1.0%, J&J Snack Foods (JJSF) 5.3%, Kraft Heinz (KHC) -5.0%).

Which stock has performed better?

Over the past year Kraft Heinz (KHC) returned the most: General Mills (GIS) -31.2%, J&J Snack Foods (JJSF) -7.9%, Kraft Heinz (KHC) -6.4%. Over five years, Kraft Heinz (KHC) compounded fastest (General Mills (GIS) -11.8%/yr, J&J Snack Foods (JJSF) -10.8%/yr, Kraft Heinz (KHC) -7.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: General Mills (GIS) 0.07%, J&J Snack Foods (JJSF) 0.00%, Kraft Heinz (KHC) 0.00%. J&J Snack Foods (JJSF) and Kraft Heinz (KHC) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Kraft Heinz (KHC) has been the steadiest (General Mills (GIS) 30.2%, J&J Snack Foods (JJSF) 35.4%, Kraft Heinz (KHC) 27.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GIS, JJSF and KHC?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Kraft Heinz (KHC) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.