CRCT vs KOSS vs OWLT Stock Comparison

Cricut, Koss and Owlet Prices as of Oct 26, 2026 Peers: Industry group
CRCT Cricut, Inc.
$6.34 +3.3% 1M +21.5% 1Y
Market cap
$1.28B
P/E
14.7x
Revenue (TTM)
$689.79M
Div. yield
–
Consumer Electronics Consumer Discretionary
6 wins
KOSS Koss Corp
$3.38 -15.5% 1M -34.9% 1Y
Market cap
$32.51M
P/E
–
Revenue (TTM)
$13.02M
Div. yield
–
Consumer Electronics Consumer Discretionary
OWLT Owlet, Inc.
$4.04 -19.8% 1M -56.6% 1Y
Market cap
$120.22M
P/E
–
Revenue (TTM)
$114.86M
Div. yield
–
Consumer Electronics Consumer Discretionary
1 win

Head to Head

7 decided of 12

Cricut leads on 6 of the 12 questions below (Cricut 6, Owlet 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRCTKOSSOWLTLeader
Larger companyMarket capitalisation $1.28B $32.51M $120.22M CRCT
Cheaper on earningsLower P/E, profitable companies only 14.7x -83.0x -9.4x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.6x — — –
Faster revenue growthRevenue growth, trailing twelve months -3.1% +3.1% +28.2% OWLT
More profitableNet margin, trailing twelve months 12.7% -3.0% -11.2% CRCT
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — 2.8x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +21.5% -34.9% -56.6% CRCT
Better 5-year returnAnnualised price return, 5 years -25.3%/yr -26.7%/yr -39.8%/yr CRCT
Less volatileAnnualised volatility, 1 year 41.9% 45.4% 85.8% CRCT
Higher overall scoreMean of the five percentile scores vs peers 71/100 42/100 32/100 CRCT

Percentile Scorecard

CRCTKOSSOWLT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRCTKOSSOWLT
Valuation 66 #15 of 42 29 #30 of 42 2 #41 of 42
Growth 34 #28 of 42 54 #20 of 42 100 #1 of 42
Profitability 100 #1 of 40 31 #28 of 40 18 #33 of 40
Financial Health 91 #5 of 43 83 #8 of 43 41 #26 of 43
Shareholder Returns 63 #11 of 28 11 #25 of 28 0 #28 of 28
Overall 71 42 32
  • CRCT ranked among 45 companies in Household Durables
  • KOSS ranked among 45 companies in Household Durables
  • OWLT ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRCTKOSSOWLTSPY
1 month +3.3%-15.5%-19.8% -0.8%
3 months +41.5%-7.7%-22.8% +3.5%
6 months +43.1%-22.3%-22.2% +7.0%
Year to date +28.1%-18.4%-75.0% +12.2%
1 year +21.5%-34.9%-56.6% +13.0%
3 years -23.4%+24.3%-0.2% +86.3%
3 years, per year -8.5%+7.5%-0.1% +23.1%
5 years -76.8%-78.9%-92.1% +68.6%
5 years, per year -25.3%-26.7%-39.8% +11.0%
10 years —+6.0%— +258.0%
10 years, per year —+0.6%— +13.6%

Risk

MeasureCRCTKOSSOWLTSPY
Volatility, 1Y 41.9%45.4%85.8% 12.7%
Downside volatility, 1Y 41.7%41.8%94.7% 12.7%
Beta vs S&P 500, 1Y 0.581.222.30 1.00
Return / volatility, 1Y 0.51-0.77-0.66 1.02
Max drawdown, 5Y -87.5%-86.1%-96.2% -25.4%
From 52-week high -5.4%-33.6%-75.5% -1.8%
52-week high $6.70$5.09$16.52 $779.14
52-week low $3.74$3.38$4.04 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRCTKOSSOWLT
P/E now vs peer median 15.2xmedian 16.1x -81.7xmedian 16.1x -9.1xmedian 16.1x
P/S now vs peer median 1.9xmedian 0.7x 2.5xmedian 0.7x 1.0xmedian 0.7x
EV/EBITDA now vs peer median 7.9xmedian 12.1x -10.1xmedian 12.1x -20.8xmedian 12.1x
P/FCF now vs peer median 9.0xmedian 11.9x 260.7xmedian 11.9x -13.7xmedian 11.9x
P/B now vs peer median 3.6xmedian 1.2x 1.1xmedian 1.2x 5.0xmedian 1.2x
PEG now vs peer median 0.64median 0.64 3.03median 0.64 -0.15median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRCTKOSSOWLT
Revenue $689.79M $13.02M $114.86M
Gross profit $399.65M $5.45M $62.89M
Operating income $106.89M -$1.51M -$7.23M
Net income $87.68M -$391.46K -$8.82M
Free cash flow $147.65M $122.72K -$8.53M
R&D $67.56M – $15.87M
EPS (diluted) $0.42 $-0.04 $-0.45
Cash & equivalents $266.91M $3.02M $30.95M
Shares (diluted) 211.06M 9.46M 28.77M
Enterprise value $259.97M -$38.11M -$5.41M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRCTKOSSOWLT
P/E 15.2x -81.7x -9.1x
P/FCF 9.0x 260.7x -13.7x
P/Operating cash flow 7.4x 72.9x -15.0x
P/S 1.9x 2.5x 1.0x
P/B 3.6x 1.1x 5.0x
P/Tangible book 3.6x 1.1x 5.5x
EV/EBITDA 7.9x -10.1x -20.8x
EV/EBIT 9.7x -8.0x -14.2x
EV/Revenue 1.5x 0.9x 0.9x
EV/FCF 7.1x 99.2x -12.0x
EV/Operating cash flow 5.8x 27.7x -13.2x
PEG (3Y EPS CAGR) 0.64 3.03 -0.15

Growth

14 metrics
MetricCRCTKOSSOWLT
Revenue growth (1Y) -3.1% 3.1% 28.2%
Revenue CAGR (3Y) -5.5% -0.2% 29.3%
Gross profit growth (1Y) 7.7% 14.2% 33.8%
Gross profit CAGR (3Y) 6.6% 6.9% 53.7%
Operating income growth (1Y) 27.4% 12.9% 56.4%
Operating income CAGR (3Y) 22.4% 60.7% 50.7%
Net income growth (1Y) 22.1% 55.3% 81.9%
Net income CAGR (3Y) 21.9% -27.0% 47.0%
EPS growth (1Y) 24.1% 55.7% 85.5%
EPS CAGR (3Y) 23.5% -27.0% 60.9%
Operating cash flow growth (1Y) -33.5% 304.4% 38.7%
Operating cash flow CAGR (3Y) -12.0% -65.5% 43.3%
Free cash flow growth (1Y) -41.3% 117.4% 33.2%
Free cash flow CAGR (3Y) -14.4% -77.4% 41.6%

Profitability

14 metrics
MetricCRCTKOSSOWLT
Gross margin 57.9% 41.9% 54.8%
EBITDA margin 19.0% -9.3% -4.3%
Operating margin 15.5% -11.6% -6.3%
Pretax margin 16.9% -2.9% -7.7%
Net margin 12.7% -3.0% -11.2%
FCF margin 21.4% 0.9% -7.4%
Operating cash flow margin 26.1% 3.4% -6.8%
Return on equity 24.1% -1.3% -39.9%
Return on assets 15.5% -1.1% -9.8%
Return on invested capital – – –
Return on capital employed 29.4% -4.4% -19.9%
Asset turnover 1.2x 0.4x 1.3x
Cash conversion (OCF / net income) 2.1x -1.1x 0.9x
Stock comp / revenue 3.9% 0.2% 11.3%

Financial Health

11 metrics
MetricCRCTKOSSOWLT
Debt / assets – – 18.2%
Debt / equity – – 0.7x
Net debt / EBITDA – – 2.8x
Debt / FCF – – -2.0x
Liabilities / assets 37.1% 17.7% 75.3%
Equity / assets 62.9% 82.3% 24.7%
Interest coverage 188.5x -714.8x –
Current ratio 2.5x 14.0x 1.6x
Quick ratio 1.8x 11.3x 1.2x
Cash ratio 1.4x 10.6x 0.6x
Altman Z-score 6.16 4.59 -2.25

Shareholder Returns

7 metrics
MetricCRCTKOSSOWLT
Dividend yield 3.2% – –
Net buyback yield 2.1% -0.5% -32.1%
Shareholder yield 5.2% -0.5% -32.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRCTKOSSOWLT
Forward P/E 17.6xFY2026 – –
EPS, next fiscal year $0.36FY2026 – $-0.23FY2026
EPS growth, next FY +2.9%FY2026 – –
EPS growth, the year after -30.6% – –
Revenue, next fiscal year $663.76MFY2026 – $115.73MFY2026
Revenue growth, next FY -6.4%FY2026 – +9.5%FY2026
Revenue growth, the year after +11.9% – +20.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRCTKOSSOWLT
Held by institutions 14.3% 5.3% 59.2%
Institutions holding 153 23 58
Change in shares held, QoQ +5.1% +4.6% -3.4%
Institutions buying 86 7 31
Institutions selling 43 5 14
Buyers to sellers 2.00 1.40 2.21

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRCTKOSSOWLT
CRCT 1.00 0.20 0.12
KOSS 0.20 1.00 0.09
OWLT 0.12 0.09 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, CRCT, KOSS and OWLT?

Cricut (CRCT) is the largest by market capitalisation: Cricut (CRCT) $1.28B, Koss (KOSS) $32.51M, Owlet (OWLT) $120.22M.

Which company is growing faster?

Owlet (OWLT) grew revenue fastest over the trailing twelve months: Cricut (CRCT) -3.1%, Koss (KOSS) +3.1%, Owlet (OWLT) +28.2%.

Which company is more profitable?

Cricut (CRCT) has the highest net margin (Cricut (CRCT) 12.7%, Koss (KOSS) -3.0%, Owlet (OWLT) -11.2%).

Which stock has performed better?

Over the past year Cricut (CRCT) returned the most: Cricut (CRCT) +21.5%, Koss (KOSS) -34.9%, Owlet (OWLT) -56.6%. Over five years, Cricut (CRCT) compounded fastest (Cricut (CRCT) -25.3%/yr, Koss (KOSS) -26.7%/yr, Owlet (OWLT) -39.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Cricut (CRCT) has been the steadiest (Cricut (CRCT) 41.9%, Koss (KOSS) 45.4%, Owlet (OWLT) 85.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRCT, KOSS and OWLT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Cricut (CRCT) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.