CRCT vs GPRO vs KOSS Stock Comparison

Cricut, GoPro and Koss Prices as of Oct 23, 2026 Peers: Industry group
CRCT Cricut, Inc.
$6.25 +6.1% 1M +18.8% 1Y
Market cap
$1.33B
P/E
15.2x
Revenue (TTM)
$689.79M
Div. yield
–
Consumer Electronics Consumer Discretionary
6 wins
GPRO GoPro, Inc.
$1.01 -22.9% 1M -53.9% 1Y
Market cap
$167.29M
P/E
–
Revenue (TTM)
$569.05M
Div. yield
–
Consumer Electronics Consumer Discretionary
KOSS Koss Corp
$3.45 -12.7% 1M -31.5% 1Y
Market cap
$32.17M
P/E
–
Revenue (TTM)
$13.02M
Div. yield
–
Consumer Electronics Consumer Discretionary
1 win

Head to Head

7 decided of 12

Cricut leads on 6 of the 12 questions below (Cricut 6, Koss 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRCTGPROKOSSLeader
Larger companyMarket capitalisation $1.33B $167.29M $32.17M CRCT
Cheaper on earningsLower P/E, profitable companies only 15.2x -1.1x -82.2x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.4x — — –
Faster revenue growthRevenue growth, trailing twelve months -3.1% -23.8% +3.1% KOSS
More profitableNet margin, trailing twelve months 12.7% -27.6% -3.0% CRCT
Better return on capitalReturn on invested capital — -160.2% — –
Less leveragedLower net debt / EBITDA — -0.5x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +18.8% -53.9% -31.5% CRCT
Better 5-year returnAnnualised price return, 5 years -24.8%/yr -35.3%/yr -27.0%/yr CRCT
Less volatileAnnualised volatility, 1 year 41.8% 112.8% 45.4% CRCT
Higher overall scoreMean of the five percentile scores vs peers 72/100 10/100 41/100 CRCT

Percentile Scorecard

CRCTGPROKOSS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRCTGPROKOSS
Valuation 66 #15 of 42 15 #36 of 42 27 #31 of 42
Growth 37 #27 of 42 10 #38 of 42 51 #21 of 42
Profitability 100 #1 of 40 13 #35 of 40 31 #28 of 40
Financial Health 91 #5 of 44 7 #41 of 44 84 #8 of 44
Shareholder Returns 67 #10 of 28 7 #26 of 28 11 #25 of 28
Overall 72 10 41
  • CRCT ranked among 45 companies in Household Durables
  • GPRO ranked among 45 companies in Household Durables
  • KOSS ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRCTGPROKOSSSPY
1 month +6.1%-22.9%-12.7% -1.0%
3 months +40.1%+50.7%-8.7% +2.9%
6 months +40.4%-24.1%-21.9% +6.4%
Year to date +26.3%-28.4%-16.7% +11.4%
1 year +18.8%-53.9%-31.5% +13.1%
3 years -26.5%-61.7%+26.4% +79.4%
3 years, per year -9.7%-27.4%+8.1% +21.5%
5 years -76.0%-88.6%-79.2% +67.7%
5 years, per year -24.8%-35.3%-27.0% +10.9%
10 years —-93.2%+20.2% +255.2%
10 years, per year —-23.6%+1.9% +13.5%

Risk

MeasureCRCTGPROKOSSSPY
Volatility, 1Y 41.8%112.8%45.4% 12.7%
Downside volatility, 1Y 41.5%95.7%41.8% 12.7%
Beta vs S&P 500, 1Y 0.582.481.22 1.00
Return / volatility, 1Y 0.45-0.48-0.69 1.03
Max drawdown, 5Y -87.5%-95.9%-86.4% -25.4%
From 52-week high -6.7%-53.9%-33.5% -2.5%
52-week high $6.70$2.19$5.19 $779.14
52-week low $3.74$0.58$3.40 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRCTGPROKOSS
P/E now vs peer median 14.9xmedian 15.0x -1.0xmedian 15.0x -83.4xmedian 15.0x
P/S now vs peer median 1.9xmedian 0.7x 0.3xmedian 0.7x 2.5xmedian 0.7x
EV/EBITDA now vs peer median 7.8xmedian 9.7x -2.0xmedian 9.7x -10.6xmedian 9.7x
P/FCF now vs peer median 8.9xmedian 12.1x -7.1xmedian 12.1x 266.1xmedian 12.1x
P/B now vs peer median 3.6xmedian 1.2x -5.7xmedian 1.2x 1.1xmedian 1.2x
PEG now vs peer median 0.63median 0.64 0.01median 0.64 3.09median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRCTGPROKOSS
Revenue $689.79M $569.05M $13.02M
Gross profit $399.65M $157.32M $5.45M
Operating income $106.89M -$120.35M -$1.51M
Net income $87.68M -$157.00M -$391.46K
Free cash flow $147.65M -$23.28M $122.72K
R&D $67.56M $124.82M –
EPS (diluted) $0.42 $-0.92 $-0.04
Cash & equivalents $266.91M – $3.02M
Total debt – $81.70M –
Shares (diluted) 211.06M 171.23M 9.46M
Enterprise value $307.13M $140.02M -$38.44M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRCTGPROKOSS
P/E 14.9x -1.0x -83.4x
P/FCF 8.9x -7.1x 266.1x
P/Operating cash flow 7.3x -8.4x 74.4x
P/S 1.9x 0.3x 2.5x
P/B 3.6x -5.7x 1.1x
P/Tangible book 3.6x -5.7x 1.1x
EV/EBITDA 7.8x -2.0x -10.6x
EV/EBIT 9.6x -1.8x -8.5x
EV/Revenue 1.5x 0.4x 1.0x
EV/FCF 6.9x -9.5x 104.6x
EV/Operating cash flow 5.7x -11.2x 29.2x
PEG (3Y EPS CAGR) 0.63 0.01 3.09

Growth

14 metrics
MetricCRCTGPROKOSS
Revenue growth (1Y) -3.1% -23.8% 3.1%
Revenue CAGR (3Y) -5.5% -18.3% -0.2%
Gross profit growth (1Y) 7.7% -39.3% 14.2%
Gross profit CAGR (3Y) 6.6% -23.3% 6.9%
Operating income growth (1Y) 27.4% -13.2% 12.9%
Operating income CAGR (3Y) 22.4% -49.3% 60.7%
Net income growth (1Y) 22.1% -44.7% 55.3%
Net income CAGR (3Y) 21.9% -81.1% -27.0%
EPS growth (1Y) 24.1% -33.3% 55.7%
EPS CAGR (3Y) 23.5% -75.0% -27.0%
Operating cash flow growth (1Y) -33.5% 74.1% 304.4%
Operating cash flow CAGR (3Y) -12.0% -31.4% -65.5%
Free cash flow growth (1Y) -41.3% 70.9% 117.4%
Free cash flow CAGR (3Y) -14.4% -25.5% -77.4%

Profitability

14 metrics
MetricCRCTGPROKOSS
Gross margin 57.9% 27.6% 41.9%
EBITDA margin 19.0% -19.3% -9.3%
Operating margin 15.5% -21.1% -11.6%
Pretax margin 16.9% -27.3% -2.9%
Net margin 12.7% -27.6% -3.0%
FCF margin 21.4% -4.1% 0.9%
Operating cash flow margin 26.1% -3.5% 3.4%
Return on equity 24.1% – -1.3%
Return on assets 15.5% -40.3% -1.1%
Return on invested capital – -160.2% –
Return on capital employed 29.4% – -4.4%
Asset turnover 1.2x 1.5x 0.4x
Cash conversion (OCF / net income) 2.1x 0.1x -1.1x
Stock comp / revenue 3.9% 2.8% 0.2%

Financial Health

11 metrics
MetricCRCTGPROKOSS
Debt / assets – 20.5% –
Debt / equity – -2.8x –
Net debt / EBITDA – -0.5x –
Debt / FCF – -3.5x –
Liabilities / assets 37.1% 107.4% 17.7%
Equity / assets 62.9% -7.4% 82.3%
Interest coverage 188.5x – -714.8x
Current ratio 2.5x 0.6x 14.0x
Quick ratio 1.8x 0.2x 11.3x
Cash ratio 1.4x 0.1x 10.6x
Altman Z-score 6.10 -3.01 4.65

Shareholder Returns

7 metrics
MetricCRCTGPROKOSS
Dividend yield 3.2% – –
Net buyback yield 2.1% -1.6% -0.5%
Shareholder yield 5.3% -1.6% -0.5%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRCTGPROKOSS
Forward P/E 17.4xFY2026 – –
EPS, next fiscal year $0.36FY2026 $-0.75FY2026 –
EPS growth, next FY +2.9%FY2026 – –
EPS growth, the year after -30.6% – –
Revenue, next fiscal year $663.76MFY2026 $572.94MFY2026 –
Revenue growth, next FY -6.4%FY2026 -12.1%FY2026 –
Revenue growth, the year after +11.9% +22.2% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRCTGPROKOSS
Held by institutions 14.3% 35.3% 5.3%
Institutions holding 153 142 23
Change in shares held, QoQ +5.1% +41.9% +4.6%
Institutions buying 86 85 7
Institutions selling 43 23 5
Buyers to sellers 2.00 3.70 1.40

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRCTGPROKOSS
CRCT 1.00 0.06 0.20
GPRO 0.06 1.00 0.19
KOSS 0.20 0.19 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, CRCT, GPRO and KOSS?

Cricut (CRCT) is the largest by market capitalisation: Cricut (CRCT) $1.33B, GoPro (GPRO) $167.29M, Koss (KOSS) $32.17M.

Which company is growing faster?

Koss (KOSS) grew revenue fastest over the trailing twelve months: Cricut (CRCT) -3.1%, GoPro (GPRO) -23.8%, Koss (KOSS) +3.1%.

Which company is more profitable?

Cricut (CRCT) has the highest net margin (Cricut (CRCT) 12.7%, GoPro (GPRO) -27.6%, Koss (KOSS) -3.0%).

Which stock has performed better?

Over the past year Cricut (CRCT) returned the most: Cricut (CRCT) +18.8%, GoPro (GPRO) -53.9%, Koss (KOSS) -31.5%. Over five years, Cricut (CRCT) compounded fastest (Cricut (CRCT) -24.8%/yr, GoPro (GPRO) -35.3%/yr, Koss (KOSS) -27.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Cricut (CRCT) has been the steadiest (Cricut (CRCT) 41.8%, GoPro (GPRO) 112.8%, Koss (KOSS) 45.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRCT, GPRO and KOSS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Cricut (CRCT) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.