CRCT vs FIG vs FROG Stock Comparison

Cricut, Figma and JFrog Prices as of Oct 26, 2026 Peers: Industry group
CRCT Cricut, Inc.
$6.34 +3.3% 1M +21.5% 1Y
Market cap
$1.32B
P/E
15.0x
Revenue (TTM)
$689.79M
Div. yield
–
Consumer Electronics Consumer Discretionary
4 wins
FIG Figma, Inc.
$23.51 +12.7% 1M -55.9% 1Y
Market cap
$12.12B
P/E
–
Revenue (TTM)
$1.20B
Div. yield
–
Creative Software Technology
1 win
FROG JFrog Ltd
$99.61 +11.7% 1M +99.9% 1Y
Market cap
$12.33B
P/E
–
Revenue (TTM)
$599.96M
Div. yield
–
Developer Tools Technology
3 wins

Head to Head

8 decided of 12

Cricut leads on 4 of the 12 questions below (Cricut 4, JFrog 3, Figma 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRCTFIGFROGLeader
Larger companyMarket capitalisation $1.32B $12.12B $12.33B FROG
Cheaper on earningsLower P/E, profitable companies only 15.0x -8.4x -279.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.6x 84.0x 106.0x CRCT
Faster revenue growthRevenue growth, trailing twelve months -3.1% +42.2% +26.4% FIG
More profitableNet margin, trailing twelve months 12.7% -119.8% -7.3% CRCT
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +21.5% -55.9% +99.9% FROG
Better 5-year returnAnnualised price return, 5 years -25.3%/yr — +25.1%/yr FROG
Less volatileAnnualised volatility, 1 year 41.9% 74.9% 75.2% CRCT
Higher overall scoreMean of the five percentile scores vs peers 71/100 32/100 60/100 CRCT

Percentile Scorecard

CRCTFIGFROG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRCTFIGFROG
Valuation 66 #15 of 42 7 #27 of 29 42 #73 of 124
Growth 34 #28 of 42 39 #17 of 27 80 #23 of 113
Profitability 100 #1 of 40 4 #25 of 26 57 #48 of 110
Financial Health 91 #5 of 43 80 #7 of 31 72 #37 of 129
Shareholder Returns 63 #11 of 28 – 47 #36 of 67
Overall 71 32 60
  • CRCT ranked among 45 companies in Household Durables
  • FIG ranked among 32 companies in Workplace Software
  • FROG ranked among 137 companies in Infrastructure Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRCTFIGFROGSPY
1 month +3.3%+12.7%+11.7% -0.8%
3 months +41.5%+2.5%+22.6% +3.5%
6 months +43.1%+35.8%+115.7% +7.0%
Year to date +28.1%-37.1%+59.5% +12.2%
1 year +21.5%-55.9%+99.9% +13.0%
3 years -23.4%—+363.3% +86.3%
3 years, per year -8.5%—+66.8% +23.1%
5 years -76.8%—+206.6% +68.6%
5 years, per year -25.3%—+25.1% +11.0%

Risk

MeasureCRCTFIGFROGSPY
Volatility, 1Y 41.9%74.9%75.2% 12.7%
Downside volatility, 1Y 41.7%69.9%71.4% 12.7%
Beta vs S&P 500, 1Y 0.581.011.40 1.00
Return / volatility, 1Y 0.51-0.751.33 1.02
Max drawdown, 5Y -87.5%-86.2%-56.6% -25.4%
From 52-week high -5.4%-55.8%-4.2% -1.8%
52-week high $6.70$53.14$104.03 $779.14
52-week low $3.74$16.84$34.75 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRCTFIGFROG
P/E now vs peer median 15.2xmedian 16.1x -8.6xmedian 31.9x -275.3xmedian 38.1x
P/S now vs peer median 1.9xmedian 0.7x 10.4xmedian 2.4x 20.4xmedian 4.3x
EV/EBITDA now vs peer median 7.9xmedian 12.1x -7.6xmedian 11.5x -244.5xmedian 35.4x
P/FCF now vs peer median 9.0xmedian 11.9x —median 14.2x 72.2xmedian 27.1x
P/B now vs peer median 3.6xmedian 1.2x 8.4xmedian 3.0x 12.8xmedian 3.4x
PEG now vs peer median 0.64median 0.64 —median 0.77 -11.69median 1.27

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRCTFIGFROG
Revenue $689.79M $1.20B $599.96M
Gross profit $399.65M $971.13M $467.14M
Operating income $106.89M -$1.45B -$69.09M
Net income $87.68M -$1.41B -$44.07M
Free cash flow $147.65M – $169.70M
R&D $67.56M $1.13B $210.17M
EPS (diluted) $0.42 $-2.72 $-0.36
Cash & equivalents $266.91M $445.85M $96.69M
Shares (diluted) 211.06M 527.46M 121.82M
Enterprise value $294.55M $5.63B $9.41B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRCTFIGFROG
P/E 15.2x -8.6x -275.3x
P/FCF 9.0x – 72.2x
P/Operating cash flow 7.4x – 69.5x
P/S 1.9x 10.4x 20.4x
P/B 3.6x 8.4x 12.8x
P/Tangible book 3.6x 8.5x 13.2x
EV/EBITDA 7.9x -7.6x -244.5x
EV/EBIT 9.7x -7.5x -165.5x
EV/Revenue 1.5x 9.0x 19.1x
EV/FCF 7.1x – 67.4x
EV/Operating cash flow 5.8x – 64.9x
PEG (3Y EPS CAGR) 0.64 – -11.69

Growth

14 metrics
MetricCRCTFIGFROG
Revenue growth (1Y) -3.1% 42.2% 26.4%
Revenue CAGR (3Y) -5.5% – 24.3%
Gross profit growth (1Y) 7.7% 31.3% 30.3%
Gross profit CAGR (3Y) 6.6% – 24.4%
Operating income growth (1Y) 27.4% -63.0% 33.7%
Operating income CAGR (3Y) 22.4% – 8.6%
Net income growth (1Y) 22.1% -96.2% 48.9%
Net income CAGR (3Y) 21.9% – 19.0%
EPS growth (1Y) 24.1% 15.4% 51.7%
EPS CAGR (3Y) 23.5% – 23.5%
Operating cash flow growth (1Y) -33.5% – 24.4%
Operating cash flow CAGR (3Y) -12.0% – 84.6%
Free cash flow growth (1Y) -41.3% – 22.3%
Free cash flow CAGR (3Y) -14.4% – 89.2%

Profitability

14 metrics
MetricCRCTFIGFROG
Gross margin 57.9% 81.1% 77.9%
EBITDA margin 19.0% -119.1% -7.8%
Operating margin 15.5% -120.9% -11.5%
Pretax margin 16.9% -115.4% -6.8%
Net margin 12.7% -119.8% -7.3%
FCF margin 21.4% – 28.3%
Operating cash flow margin 26.1% – 29.4%
Return on equity 24.1% -94.2% -4.7%
Return on assets 15.5% -59.9% -3.1%
Return on invested capital – – –
Return on capital employed 29.4% -93.8% -7.2%
Asset turnover 1.2x 0.5x 0.4x
Cash conversion (OCF / net income) 2.1x – -4.0x
Stock comp / revenue 3.9% – 26.8%

Financial Health

11 metrics
MetricCRCTFIGFROG
Debt / assets – – –
Debt / equity – – –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 37.1% 37.1% 35.5%
Equity / assets 62.9% 62.9% 64.5%
Interest coverage 188.5x – –
Current ratio 2.5x 2.5x 2.1x
Quick ratio 1.8x 2.3x 2.0x
Cash ratio 1.4x 2.1x 1.7x
Altman Z-score 6.16 6.63 14.18

Shareholder Returns

7 metrics
MetricCRCTFIGFROG
Dividend yield 3.2% – –
Net buyback yield 2.1% – -0.2%
Shareholder yield 5.2% 0.0% -0.2%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRCTFIGFROG
Forward P/E 17.6xFY2026 84.0xFY2026 106.0xFY2026
EPS, next fiscal year $0.36FY2026 $0.28FY2026 $0.94FY2026
EPS growth, next FY +2.9%FY2026 -37.8%FY2026 +14.6%FY2026
EPS growth, the year after -30.6% +21.4% +16.0%
Revenue, next fiscal year $663.76MFY2026 $1.43BFY2026 $669.83MFY2026
Revenue growth, next FY -6.4%FY2026 +35.0%FY2026 +25.9%FY2026
Revenue growth, the year after +11.9% +34.9% +10.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRCTFIGFROG
Held by institutions 14.3% 81.2% 92.7%
Institutions holding 153 373 409
Change in shares held, QoQ +5.1% +12.2% +11.1%
Institutions buying 86 257 252
Institutions selling 43 64 116
Buyers to sellers 2.00 4.02 2.17

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRCTFIGFROG
CRCT 1.00 0.21 0.06
FIG 0.21 1.00 0.34
FROG 0.06 0.34 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRCT, FIG and FROG?

JFrog (FROG) is the largest by market capitalisation: Cricut (CRCT) $1.32B, Figma (FIG) $12.12B, JFrog (FROG) $12.33B.

Which company is growing faster?

Figma (FIG) grew revenue fastest over the trailing twelve months: Cricut (CRCT) -3.1%, Figma (FIG) +42.2%, JFrog (FROG) +26.4%.

Which company is more profitable?

Cricut (CRCT) has the highest net margin (Cricut (CRCT) 12.7%, Figma (FIG) -119.8%, JFrog (FROG) -7.3%).

Which stock has performed better?

Over the past year JFrog (FROG) returned the most: Cricut (CRCT) +21.5%, Figma (FIG) -55.9%, JFrog (FROG) +99.9%. Over five years, JFrog (FROG) compounded fastest (Cricut (CRCT) -25.3%/yr, JFrog (FROG) +25.1%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Cricut (CRCT) has been the steadiest (Cricut (CRCT) 41.9%, Figma (FIG) 74.9%, JFrog (FROG) 75.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRCT, FIG and FROG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Cricut (CRCT) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.