COKE vs KO vs PRMB Stock Comparison

Coca-Cola Consolidated, Coca Cola and Primo Brands Prices as of Oct 23, 2026 Peers: Industry group
KO Coca Cola Co
$92.70 +5.2% 1M +32.5% 1Y
Market cap
$398.65B
P/E
27.8x
Revenue (TTM)
$50.13B
Div. yield
–
Non-Alcoholic Beverages Consumer Staples
3 wins
PRMB Primo Brands Corp
$19.68 -0.4% 1M -11.7% 1Y
Market cap
$7.14B
P/E
71.1x
Revenue (TTM)
$6.74B
Div. yield
0.02%
Non-Alcoholic Beverages Consumer Staples
3 wins

Head to Head

11 decided of 12

Coca-Cola Consolidated leads on 5 of the 12 questions below (Coca-Cola Consolidated 5, Coca Cola 3, Primo Brands 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCOKEKOPRMBLeader
Larger companyMarket capitalisation $13.90B $398.65B $7.14B KO
Cheaper on earningsLower P/E, profitable companies only 25.3x 27.8x 71.1x COKE
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.9x 28.6x 15.3x PRMB
Faster revenue growthRevenue growth, trailing twelve months +10.7% +6.5% +11.5% PRMB
More profitableNet margin, trailing twelve months 7.2% 28.6% 1.5% KO
Better return on capitalReturn on invested capital 36.7% 15.4% 3.6% COKE
Less leveragedLower net debt / EBITDA 1.9x 1.9x 4.2x COKE
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.02% –
Better 1-year returnPrice return, last 12 months +59.2% +32.5% -11.7% COKE
Better 5-year returnAnnualised price return, 5 years +38.7%/yr +11.2%/yr +4.3%/yr COKE
Less volatileAnnualised volatility, 1 year 37.8% 19.2% 51.1% KO
Higher overall scoreMean of the five percentile scores vs peers 49/100 59/100 59/100 PRMB

Percentile Scorecard

COKEKOPRMB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCOKEKOPRMB
Valuation 87 #6 of 38 27 #28 of 38 70 #12 of 38
Growth 47 #18 of 33 63 #13 of 33 75 #9 of 33
Profitability 74 #9 of 32 97 #2 of 32 55 #15 of 32
Financial Health 27 #28 of 38 60 #16 of 38 22 #30 of 38
Shareholder Returns 9 #22 of 24 48 #13 of 24 74 #7 of 24
Overall 49 59 59
  • COKE ranked among 41 companies in Beverages
  • KO ranked among 41 companies in Beverages
  • PRMB ranked among 41 companies in Beverages

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCOKEKOPRMBSPY
1 month +8.4%+5.2%-0.4% -1.0%
3 months +10.1%+12.7%-13.3% +2.9%
6 months +3.9%+21.0%-3.5% +6.4%
Year to date +32.6%+32.6%+20.4% +11.4%
1 year +59.2%+32.5%-11.7% +13.1%
3 years +214.3%+66.6%+47.2% +79.4%
3 years, per year +46.5%+18.6%+13.8% +21.5%
5 years +413.5%+70.2%+23.5% +67.7%
5 years, per year +38.7%+11.2%+4.3% +10.9%
10 years +1,320.2%+120.0%+40.1% +255.2%
10 years, per year +30.4%+8.2%+3.4% +13.5%

Risk

MeasureCOKEKOPRMBSPY
Volatility, 1Y 37.8%19.2%51.1% 12.7%
Downside volatility, 1Y 42.5%16.8%57.8% 12.7%
Beta vs S&P 500, 1Y -0.13-0.270.88 1.00
Return / volatility, 1Y 1.571.70-0.23 1.03
Max drawdown, 5Y -35.6%-20.9%-59.4% -25.4%
From 52-week high -6.3%-2.8%-22.5% -2.5%
52-week high $216.91$95.34$25.40 $779.14
52-week low $127.66$67.54$14.46 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCOKEKOPRMB
P/E now vs peer median 24.6xmedian 27.0x 27.9xmedian 27.0x 71.2xmedian 27.0x
P/S now vs peer median 1.5xmedian 1.6x 8.0xmedian 1.6x 1.1xmedian 1.6x
EV/EBITDA now vs peer median 11.0xmedian 14.4x 27.0xmedian 14.4x 10.5xmedian 14.4x
P/FCF now vs peer median 17.8xmedian 18.3x 27.9xmedian 18.3x 19.5xmedian 18.3x
P/B now vs peer median -23.0xmedian 2.8x 10.4xmedian 2.8x 2.4xmedian 2.8x
PEG now vs peer median 2.03median 2.03 2.51median 2.03 —median 2.03

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCOKEKOPRMB
Revenue $7.69B $50.13B $6.74B
Gross profit $3.01B $31.02B $1.97B
Operating income $997.62M $14.85B $482.70M
Net income $549.96M $14.40B $100.30M
Free cash flow $644.04M $14.30B $366.70M
EPS (diluted) $7.16 $3.32 $0.27
Cash & equivalents $171.69M $12.91B $366.80M
Total debt $2.51B $177.22B –
Shares (diluted) 76.78M 4.31B 365.67M
Enterprise value $11.53B $385.12B $5.68B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCOKEKOPRMB
P/E 24.6x 27.9x 71.2x
P/FCF 17.8x 27.9x 19.5x
P/Operating cash flow 12.1x 24.4x 8.7x
P/S 1.5x 8.0x 1.1x
P/B -23.0x 10.4x 2.4x
P/Tangible book -9.1x 15.5x 104.9x
EV/EBITDA 11.0x 27.0x 10.5x
EV/EBIT 13.9x 28.9x 24.7x
EV/Revenue 1.8x 8.6x 1.8x
EV/FCF 21.5x 30.0x 32.5x
EV/Operating cash flow 14.6x 26.2x 14.6x
PEG (3Y EPS CAGR) 2.03 2.51 –

Growth

14 metrics
MetricCOKEKOPRMB
Revenue growth (1Y) 10.7% 6.5% 11.5%
Revenue CAGR (3Y) 5.7% 4.3% –
Gross profit growth (1Y) 8.8% 7.3% 3.3%
Gross profit CAGR (3Y) 6.1% 6.3% –
Operating income growth (1Y) 9.9% 12.9% 40.9%
Operating income CAGR (3Y) 7.5% 10.8% –
Net income growth (1Y) -6.1% 18.0% 308.5%
Net income CAGR (3Y) 4.8% 11.1% –
EPS growth (1Y) 6.6% 17.6% 314.9%
EPS CAGR (3Y) 12.1% 11.1% –
Operating cash flow growth (1Y) 11.9% 1,156% 49.0%
Operating cash flow CAGR (3Y) 10.9% 13.8% –
Free cash flow growth (1Y) 35.2% 2,080% 5.5%
Free cash flow CAGR (3Y) 12.9% 14.6% –

Profitability

14 metrics
MetricCOKEKOPRMB
Gross margin 39.1% 61.9% 29.2%
EBITDA margin 16.3% 31.7% 16.8%
Operating margin 13.0% 29.6% 7.2%
Pretax margin 9.7% 34.4% 2.7%
Net margin 7.2% 28.6% 1.5%
FCF margin 8.4% 28.5% 5.4%
Operating cash flow margin 12.3% 32.6% 12.1%
Return on equity – 38.9% 3.4%
Return on assets 12.5% 13.6% 0.9%
Return on invested capital 36.7% 15.4% 3.6%
Return on capital employed 31.6% 18.4% 5.2%
Asset turnover 1.7x 0.5x 0.6x
Cash conversion (OCF / net income) 1.7x 1.1x 8.2x
Stock comp / revenue – 0.5% 0.7%

Financial Health

11 metrics
MetricCOKEKOPRMB
Debt / assets 56.7% 40.3% 48.5%
Debt / equity -5.0x 1.1x 1.7x
Net debt / EBITDA 1.9x 1.9x 4.2x
Debt / FCF 3.9x 3.0x 14.1x
Liabilities / assets 111.3% 64.5% 72.0%
Equity / assets -11.3% 35.5% 28.0%
Interest coverage – 9.5x 1.5x
Current ratio 1.2x 1.3x 1.1x
Quick ratio 0.2x 0.7x 0.7x
Cash ratio 0.1x 0.5x 0.3x
Altman Z-score 3.76 5.53 1.08

Shareholder Returns

7 metrics
MetricCOKEKOPRMB
Dividend yield 0.6% 2.3% 2.3%
Net buyback yield – 0.1% 3.3%
Shareholder yield 0.6% 2.4% 5.7%
Payout ratio (earnings) – – 162.5%
Payout ratio (FCF) – – 44.5%
Dividend growth (1Y) – – 14.9%
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCOKEKOPRMB
Forward P/E 17.9xFY2027 28.6xFY2026 15.3xFY2026
EPS, next fiscal year $11.38FY2027 $3.24FY2026 $1.29FY2026
EPS growth, next FY +42.6%FY2027 +8.0%FY2026 -3.0%FY2026
EPS growth, the year after – +11.7% +7.8%
Revenue, next fiscal year $9.03BFY2027 $47.01BFY2026 $6.37BFY2026
Revenue growth, next FY +24.9%FY2027 -1.9%FY2026 -4.4%FY2026
Revenue growth, the year after – +0.3% +6.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCOKEKOPRMB
Held by institutions 62.2% 75.2% 100.0%
Institutions holding 609 3,641 385
Change in shares held, QoQ +11.9% +1.9% +0.6%
Institutions buying 323 1,806 214
Institutions selling 182 1,359 124
Buyers to sellers 1.77 1.33 1.73

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

COKEKOPRMB
COKE 1.00 0.45 0.05
KO 0.45 1.00 0.07
PRMB 0.05 0.07 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, COKE, KO and PRMB?

Coca Cola (KO) is the largest by market capitalisation: Coca-Cola Consolidated (COKE) $13.90B, Coca Cola (KO) $398.65B, Primo Brands (PRMB) $7.14B.

Which stock is cheaper, COKE, KO and PRMB?

Coca-Cola Consolidated (COKE) trades on the lowest price-to-earnings ratio (Coca-Cola Consolidated (COKE) 25.3x, Coca Cola (KO) 27.8x, Primo Brands (PRMB) 71.1x). On next year's consensus earnings, Primo Brands (PRMB) is cheapest (Coca-Cola Consolidated (COKE) 17.9x, Coca Cola (KO) 28.6x, Primo Brands (PRMB) 15.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Primo Brands (PRMB) grew revenue fastest over the trailing twelve months: Coca-Cola Consolidated (COKE) +10.7%, Coca Cola (KO) +6.5%, Primo Brands (PRMB) +11.5%.

Which company is more profitable?

Coca Cola (KO) has the highest net margin (Coca-Cola Consolidated (COKE) 7.2%, Coca Cola (KO) 28.6%, Primo Brands (PRMB) 1.5%). On return on invested capital, Coca-Cola Consolidated (COKE) leads (Coca-Cola Consolidated (COKE) 36.7%, Coca Cola (KO) 15.4%, Primo Brands (PRMB) 3.6%).

Which stock has performed better?

Over the past year Coca-Cola Consolidated (COKE) returned the most: Coca-Cola Consolidated (COKE) +59.2%, Coca Cola (KO) +32.5%, Primo Brands (PRMB) -11.7%. Over five years, Coca-Cola Consolidated (COKE) compounded fastest (Coca-Cola Consolidated (COKE) +38.7%/yr, Coca Cola (KO) +11.2%/yr, Primo Brands (PRMB) +4.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Coca-Cola Consolidated (COKE) 0.00%, Coca Cola (KO) 0.00%, Primo Brands (PRMB) 0.02%. Coca-Cola Consolidated (COKE) and Coca Cola (KO) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Coca Cola (KO) has been the steadiest (Coca-Cola Consolidated (COKE) 37.8%, Coca Cola (KO) 19.2%, Primo Brands (PRMB) 51.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, COKE, KO and PRMB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Coca-Cola Consolidated (COKE) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.