CHUC vs PFGC vs VPRB Stock Comparison

Charlie's Holdings, Performance Food and VPR Brands Prices as of Oct 27, 2026 Peers: Industry group
PFGC Performance Food Group Co
$96.21 +5.1% 1M -3.7% 1Y
Market cap
$15.02B
P/E
41.7x
Revenue (TTM)
$67.84B
Div. yield
–
Food Distribution Consumer Staples
3 wins
VPRB VPR Brands, LP.
$0.09 +12.5% 1M +350.0% 1Y
Market cap
$8.26M
P/E
8.2x
Revenue (TTM)
$2.94M
Div. yield
–
Tobacco Consumer Staples
5 wins

Head to Head

10 decided of 12

VPR Brands leads on 5 of the 12 questions below (VPR Brands 5, Performance Food 3, Charlie's Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCHUCPFGCVPRBLeader
Larger companyMarket capitalisation $42.08M $15.02B $8.26M PFGC
Cheaper on earningsLower P/E, profitable companies only -21.0x 41.7x 8.2x VPRB
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 16.5x — –
Faster revenue growthRevenue growth, trailing twelve months +310.5% +7.2% -32.5% CHUC
More profitableNet margin, trailing twelve months -7.9% 0.5% 34.1% VPRB
Better return on capitalReturn on invested capital -47.3% 6.6% -50.3% PFGC
Less leveragedLower net debt / EBITDA -0.6x 2.9x — CHUC
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -40.0% -3.7% +350.0% VPRB
Better 5-year returnAnnualised price return, 5 years -5.6%/yr +16.0%/yr +17.6%/yr VPRB
Less volatileAnnualised volatility, 1 year 129.8% 29.2% 284.6% PFGC
Higher overall scoreMean of the five percentile scores vs peers 33/100 41/100 58/100 VPRB

Percentile Scorecard

CHUCPFGCVPRB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCHUCPFGCVPRB
Valuation 5 #36 of 38 56 #18 of 40 62 #15 of 38
Growth 47 #19 of 35 60 #16 of 38 32 #24 of 35
Profitability 37 #23 of 36 43 #21 of 36 80 #8 of 36
Financial Health 32 #27 of 39 44 #23 of 40 58 #17 of 39
Shareholder Returns 42 #8 of 13 4 #27 of 28 –
Overall 33 41 58
  • CHUC ranked among 40 companies in Tobacco and Cannabis
  • PFGC ranked among 41 companies in Staples Retail
  • VPRB ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCHUCPFGCVPRBSPY
1 month 0.0%+5.1%+12.5% -0.2%
3 months -11.8%-16.7%-25.0% +3.9%
6 months -37.5%+9.5%+350.0% +8.2%
Year to date -50.0%+7.0%+200.0% +12.9%
1 year -40.0%-3.7%+350.0% +12.3%
3 years +66.7%+74.9%-43.8% +87.4%
3 years, per year +18.6%+20.5%-17.5% +23.3%
5 years -25.0%+109.9%+125.0% +67.9%
5 years, per year -5.6%+16.0%+17.6% +10.9%
10 years -98.8%+304.2%-83.6% +261.1%
10 years, per year -35.5%+15.0%-16.6% +13.7%

Risk

MeasureCHUCPFGCVPRBSPY
Volatility, 1Y 129.8%29.2%284.6% 12.7%
Downside volatility, 1Y 156.9%29.1%457.5% 12.7%
Beta vs S&P 500, 1Y 0.590.40-3.04 1.00
Return / volatility, 1Y -0.31-0.131.23 0.97
Max drawdown, 5Y -83.3%-32.3%-90.9% -25.4%
From 52-week high -53.1%-17.6%-30.8% -1.2%
52-week high $0.32$116.71$0.13 $779.14
52-week low $0.09$81.03$0.02 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCHUCPFGCVPRB
P/E now vs peer median -21.0xmedian 16.7x 41.7xmedian 22.1x 8.2xmedian 16.7x
P/S now vs peer median 1.7xmedian 0.9x 0.2xmedian 0.5x 2.8xmedian 0.9x
EV/EBITDA now vs peer median -16.5xmedian 12.9x 11.6xmedian 9.7x —median 12.9x
P/FCF now vs peer median -9.5xmedian 23.2x 14.6xmedian 17.5x 5.5xmedian 23.2x
P/B now vs peer median 13.4xmedian 1.0x 3.1xmedian 2.9x 7.4xmedian 1.0x
PEG now vs peer median -1.27median 0.57 -12.02median 1.19 1.00median 0.57

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCHUCPFGCVPRB
Revenue $24.67M $67.84B $2.94M
Gross profit $6.76M $8.09B $737.52K
Operating income -$2.67M $887.50M -$1.71M
Net income -$2.14M $359.30M $1.00M
Free cash flow -$4.42M $1.03B $1.51M
EPS (diluted) $-0.01 $2.29 $0.01
Cash & equivalents $527.00K $92.40M $2.14M
Total debt $9.45M $5.01B $2.40M
Shares (diluted) 274.07M 157.00M 91.75M
Enterprise value $38.45M $14.80B $2.77M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCHUCPFGCVPRB
P/E -21.0x 41.7x 8.2x
P/FCF -9.5x 14.6x 5.5x
P/Operating cash flow -9.5x 10.6x 5.5x
P/S 1.7x 0.2x 2.8x
P/B 13.4x 3.1x 7.4x
P/Tangible book 13.4x 4.5x 7.8x
EV/EBITDA -16.5x 11.6x –
EV/EBIT -16.4x 22.5x -4.0x
EV/Revenue 1.8x 0.3x 2.3x
EV/FCF -9.9x 19.4x 4.5x
EV/Operating cash flow -9.9x 14.1x 4.5x
PEG (3Y EPS CAGR) -1.27 -12.02 1.00

Growth

14 metrics
MetricCHUCPFGCVPRB
Revenue growth (1Y) 310.5% 7.2% -32.5%
Revenue CAGR (3Y) 9.2% 5.8% -28.2%
Gross profit growth (1Y) 233.5% 9.1% -38.8%
Gross profit CAGR (3Y) – 9.0% -33.1%
Operating income growth (1Y) 22.8% 8.7% -12.3%
Operating income CAGR (3Y) 5.7% 5.0% -62.2%
Net income growth (1Y) 22.0% 5.6% 188.4%
Net income CAGR (3Y) 10.9% -3.3% 6.8%
EPS growth (1Y) 26.5% 5.2% 188.4%
EPS CAGR (3Y) 16.6% -3.5% 8.2%
Operating cash flow growth (1Y) 12.8% 16.8% 767.4%
Operating cash flow CAGR (3Y) -139.9% 19.3% 6.5%
Free cash flow growth (1Y) 12.8% 46.2% 767.4%
Free cash flow CAGR (3Y) -121.4% 22.3% 6.5%

Profitability

14 metrics
MetricCHUCPFGCVPRB
Gross margin 27.4% 11.9% 25.1%
EBITDA margin -10.7% 2.5% –
Operating margin -10.8% 1.3% -58.1%
Pretax margin -9.3% 0.7% 39.2%
Net margin -7.9% 0.5% 34.1%
FCF margin -17.9% 1.5% 51.4%
Operating cash flow margin -17.9% 2.1% 51.4%
Return on equity -68.5% 7.5% 46.4%
Return on assets -15.5% 1.9% 16.1%
Return on invested capital -47.3% 6.6% -50.3%
Return on capital employed -40.6% 6.6% -105.1%
Asset turnover 1.8x 3.6x 0.8x
Cash conversion (OCF / net income) 2.1x 3.9x 1.5x
Stock comp / revenue 0.6% 0.1% –

Financial Health

11 metrics
MetricCHUCPFGCVPRB
Debt / assets 16.8% 26.6% 21.0%
Debt / equity 0.7x 1.0x 0.6x
Net debt / EBITDA -0.6x 2.9x –
Debt / FCF -0.5x 4.9x 0.5x
Liabilities / assets 75.5% 74.0% 66.7%
Equity / assets 24.5% 26.0% 33.3%
Interest coverage -9.9x 2.1x -10.1x
Current ratio 1.7x 1.5x 1.6x
Quick ratio 0.1x 0.6x 1.3x
Cash ratio 0.1x 0.0x 1.0x
Altman Z-score 3.10 4.72 -1.19

Shareholder Returns

7 metrics
MetricCHUCPFGCVPRB
Dividend yield – – –
Net buyback yield -1.9% -0.3% –
Shareholder yield -1.9% -0.3% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCHUCPFGCVPRB
Forward P/E – 16.5xFY2027 –
EPS, next fiscal year – $5.82FY2027 –
EPS growth, next FY – +27.9%FY2027 –
EPS growth, the year after – +19.8% –
Revenue, next fiscal year – $75.58BFY2027 –
Revenue growth, next FY – +11.4%FY2027 –
Revenue growth, the year after – +5.8% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCHUCPFGCVPRB
Held by institutions – 100.0% –
Institutions holding – 529 –
Change in shares held, QoQ – -0.9% –
Institutions buying – 303 –
Institutions selling – 152 –
Buyers to sellers – 1.99 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CHUCPFGCVPRB
CHUC 1.00 0.11 -0.08
PFGC 0.11 1.00 0.03
VPRB -0.08 0.03 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CHUC, PFGC and VPRB?

Performance Food (PFGC) is the largest by market capitalisation: Charlie's Holdings (CHUC) $42.08M, Performance Food (PFGC) $15.02B, VPR Brands (VPRB) $8.26M.

Which stock is cheaper, CHUC, PFGC and VPRB?

VPR Brands (VPRB) trades on the lowest price-to-earnings ratio (Charlie's Holdings (CHUC) -21.0x, Performance Food (PFGC) 41.7x, VPR Brands (VPRB) 8.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Charlie's Holdings (CHUC) grew revenue fastest over the trailing twelve months: Charlie's Holdings (CHUC) +310.5%, Performance Food (PFGC) +7.2%, VPR Brands (VPRB) -32.5%.

Which company is more profitable?

VPR Brands (VPRB) has the highest net margin (Charlie's Holdings (CHUC) -7.9%, Performance Food (PFGC) 0.5%, VPR Brands (VPRB) 34.1%). On return on invested capital, Performance Food (PFGC) leads (Charlie's Holdings (CHUC) -47.3%, Performance Food (PFGC) 6.6%, VPR Brands (VPRB) -50.3%).

Which stock has performed better?

Over the past year VPR Brands (VPRB) returned the most: Charlie's Holdings (CHUC) -40.0%, Performance Food (PFGC) -3.7%, VPR Brands (VPRB) +350.0%. Over five years, VPR Brands (VPRB) compounded fastest (Charlie's Holdings (CHUC) -5.6%/yr, Performance Food (PFGC) +16.0%/yr, VPR Brands (VPRB) +17.6%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Performance Food (PFGC) has been the steadiest (Charlie's Holdings (CHUC) 129.8%, Performance Food (PFGC) 29.2%, VPR Brands (VPRB) 284.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CHUC, PFGC and VPRB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, VPR Brands (VPRB) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.