CELH vs PEP Stock Comparison

Celsius Holdings and Pepsico Prices as of Oct 23, 2026 Peers: Industry group
CELH Celsius Holdings, Inc.
$28.47 -2.4% 1M -54.0% 1Y
Market cap
$7.18B
P/E
119.7x
Revenue (TTM)
$3.05B
Div. yield
–
Non-Alcoholic Beverages Consumer Staples
3 wins
PEP Pepsico Inc
$135.77 +4.3% 1M -10.4% 1Y
Market cap
$184.65B
P/E
16.9x
Revenue (TTM)
$98.24B
Div. yield
–
Non-Alcoholic Beverages Consumer Staples
8 wins

Head to Head

11 decided of 12

Pepsico leads on 8 of the 12 questions below (Pepsico 8, Celsius Holdings 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCELHPEPLeader
Larger companyMarket capitalisation $7.18B $184.65B PEP
Cheaper on earningsLower P/E, profitable companies only 119.7x 16.9x PEP
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.8x 15.8x PEP
Faster revenue growthRevenue growth, trailing twelve months +82.9% +6.4% CELH
More profitableNet margin, trailing twelve months 2.0% 11.1% PEP
Better return on capitalReturn on invested capital 7.7% 16.1% PEP
Less leveragedLower net debt / EBITDA 0.2x 2.2x CELH
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -54.0% -10.4% PEP
Better 5-year returnAnnualised price return, 5 years -2.0%/yr -3.2%/yr CELH
Less volatileAnnualised volatility, 1 year 64.0% 21.4% PEP
Higher overall scoreMean of the five percentile scores vs peers 64/100 64/100 PEP

Percentile Scorecard

CELHPEP

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCELHPEP
Valuation 54 #18 of 38 62 #15 of 38
Growth 88 #5 of 33 59 #14 of 33
Profitability 61 #13 of 32 87 #5 of 32
Financial Health 65 #14 of 38 35 #25 of 38
Shareholder Returns 52 #12 of 24 78 #6 of 24
Overall 64 64
  • CELH ranked among 41 companies in Beverages
  • PEP ranked among 41 companies in Beverages

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCELHPEPSPY
1 month -2.4%+4.3% -1.0%
3 months +5.0%-0.6% +2.9%
6 months -17.7%-12.7% +6.4%
Year to date -37.8%-5.4% +11.4%
1 year -54.0%-10.4% +13.1%
3 years -50.0%-16.3% +79.4%
3 years, per year -20.7%-5.8% +21.5%
5 years -9.4%-15.1% +67.7%
5 years, per year -2.0%-3.2% +10.9%
10 years +3,967.1%+28.5% +255.2%
10 years, per year +44.9%+2.5% +13.5%

Risk

MeasureCELHPEPSPY
Volatility, 1Y 64.0%21.4% 12.7%
Downside volatility, 1Y 70.9%20.4% 12.7%
Beta vs S&P 500, 1Y 1.06-0.18 1.00
Return / volatility, 1Y -0.84-0.49 1.03
Max drawdown, 5Y -77.9%-36.9% -25.4%
From 52-week high -55.1%-20.4% -2.5%
52-week high $63.35$170.49 $779.14
52-week low $23.77$123.73 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCELHPEP
P/E now vs peer median 121.0xmedian 27.0x 17.0xmedian 27.0x
P/S now vs peer median 2.4xmedian 1.6x 1.9xmedian 1.6x
EV/EBITDA now vs peer median 30.1xmedian 14.4x 12.1xmedian 14.4x
P/FCF now vs peer median 15.6xmedian 18.3x 17.7xmedian 18.3x
P/B now vs peer median 6.0xmedian 2.8x 8.2xmedian 2.8x
PEG now vs peer median 3.59median 2.03 1.71median 2.03

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCELHPEP
Revenue $3.05B $98.24B
Gross profit $1.49B $53.22B
Operating income $160.31M $15.05B
Net income $129.12M $10.97B
Free cash flow $462.77M $10.47B
EPS (diluted) $0.23 $7.97
Cash & equivalents $631.23M $10.68B
Total debt $667.85M $208.67B
Shares (diluted) 256.93M 1.37B
Enterprise value $4.79B $142.41B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCELHPEP
P/E 121.0x 17.0x
P/FCF 15.6x 17.7x
P/Operating cash flow 14.2x 12.7x
P/S 2.4x 1.9x
P/B 6.0x 8.2x
P/Tangible book -40.0x 21.7x
EV/EBITDA 30.1x 12.1x
EV/EBIT 45.2x 15.0x
EV/Revenue 2.4x 2.3x
EV/FCF 15.7x 21.6x
EV/Operating cash flow 14.3x 15.5x
PEG (3Y EPS CAGR) 3.59 1.71

Growth

14 metrics
MetricCELHPEP
Revenue growth (1Y) 82.9% 6.4%
Revenue CAGR (3Y) 47.4% 2.4%
Gross profit growth (1Y) 76.4% 6.8%
Gross profit CAGR (3Y) 51.1% 2.5%
Operating income growth (1Y) -7.5% 47.7%
Operating income CAGR (3Y) 62.2% 10.6%
Net income growth (1Y) -2.0% 50.8%
Net income CAGR (3Y) 46.9% 9.4%
EPS growth (1Y) -36.7% 51.4%
EPS CAGR (3Y) 33.7% 10.0%
Operating cash flow growth (1Y) 115.8% 23.9%
Operating cash flow CAGR (3Y) 66.0% 6.3%
Free cash flow growth (1Y) 119.5% 54.3%
Free cash flow CAGR (3Y) 67.5% 14.7%

Profitability

14 metrics
MetricCELHPEP
Gross margin 48.8% 54.2%
EBITDA margin 7.9% 19.1%
Operating margin 5.3% 15.3%
Pretax margin 4.6% 14.0%
Net margin 2.0% 11.1%
FCF margin 15.2% 10.7%
Operating cash flow margin 16.7% 14.8%
Return on equity 10.5% 49.0%
Return on assets 2.5% 9.8%
Return on invested capital 7.7% 16.1%
Return on capital employed 3.9% 19.4%
Asset turnover 0.6x 0.9x
Cash conversion (OCF / net income) 3.9x 1.3x
Stock comp / revenue 1.1% 0.3%

Financial Health

11 metrics
MetricCELHPEP
Debt / assets 12.9% 46.3%
Debt / equity 0.6x 2.3x
Net debt / EBITDA 0.2x 2.2x
Debt / FCF 1.4x 5.0x
Liabilities / assets 76.8% 79.9%
Equity / assets 23.2% 20.1%
Interest coverage 3.0x 13.6x
Current ratio 1.8x 0.9x
Quick ratio 1.3x 0.7x
Cash ratio 0.6x 0.3x
Altman Z-score 2.06 3.48

Shareholder Returns

7 metrics
MetricCELHPEP
Dividend yield – 4.3%
Net buyback yield 1.0% 0.5%
Shareholder yield 1.0% 4.7%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCELHPEP
Forward P/E 20.8xFY2026 15.8xFY2026
EPS, next fiscal year $1.37FY2026 $8.60FY2026
EPS growth, next FY +2.2%FY2026 +5.7%FY2026
EPS growth, the year after +21.9% +3.1%
Revenue, next fiscal year $3.31BFY2026 $96.42BFY2026
Revenue growth, next FY +31.3%FY2026 +2.7%FY2026
Revenue growth, the year after +0.2% +11.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCELHPEP
Held by institutions 65.3% 79.1%
Institutions holding 540 3,414
Change in shares held, QoQ +5.3% +5.8%
Institutions buying 296 1,500
Institutions selling 179 1,515
Buyers to sellers 1.65 0.99

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CELHPEP
CELH 1.00 0.21
PEP 0.21 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CELH and PEP?

Pepsico (PEP) is the largest by market capitalisation: Celsius Holdings (CELH) $7.18B, Pepsico (PEP) $184.65B.

Which stock is cheaper, CELH and PEP?

Pepsico (PEP) trades on the lowest price-to-earnings ratio (Celsius Holdings (CELH) 119.7x, Pepsico (PEP) 16.9x). On next year's consensus earnings, Pepsico (PEP) is cheapest (Celsius Holdings (CELH) 20.8x, Pepsico (PEP) 15.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Celsius Holdings (CELH) grew revenue fastest over the trailing twelve months: Celsius Holdings (CELH) +82.9%, Pepsico (PEP) +6.4%.

Which company is more profitable?

Pepsico (PEP) has the highest net margin (Celsius Holdings (CELH) 2.0%, Pepsico (PEP) 11.1%). On return on invested capital, Pepsico (PEP) leads (Celsius Holdings (CELH) 7.7%, Pepsico (PEP) 16.1%).

Which stock has performed better?

Over the past year Pepsico (PEP) returned the most: Celsius Holdings (CELH) -54.0%, Pepsico (PEP) -10.4%. Over five years, Celsius Holdings (CELH) compounded fastest (Celsius Holdings (CELH) -2.0%/yr, Pepsico (PEP) -3.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Pepsico (PEP) has been the steadiest (Celsius Holdings (CELH) 64.0%, Pepsico (PEP) 21.4%). Volatility measures how widely the price swings, not the risk of the business.

Do CELH and PEP move together?

Their daily returns over the past year have a correlation of 0.21, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, CELH and PEP?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Pepsico (PEP) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.