BKNG vs ETSY Stock Comparison

Booking Holdings and Etsy Prices as of Oct 26, 2026 Peers: Industry group
BKNG Booking Holdings Inc.
$153.14 -6.6% 1M -25.6% 1Y
Market cap
$115.28B
P/E
16.0x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
10 wins
ETSY Etsy Inc
$85.42 +24.8% 1M +15.6% 1Y
Market cap
$8.25B
P/E
39.4x
Revenue (TTM)
$2.86B
Div. yield
–
Digital Marketplaces Technology
1 win

Head to Head

11 decided of 12

Booking Holdings leads on 10 of the 12 questions below (Booking Holdings 10, Etsy 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGETSYLeader
Larger companyMarket capitalisation $115.28B $8.25B BKNG
Cheaper on earningsLower P/E, profitable companies only 16.0x 39.4x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.0x 26.9x BKNG
Faster revenue growthRevenue growth, trailing twelve months +12.9% +3.7% BKNG
More profitableNet margin, trailing twelve months 25.5% 7.3% BKNG
Better return on capitalReturn on invested capital 75.5% 21.9% BKNG
Less leveragedLower net debt / EBITDA 0.3x 3.3x BKNG
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -25.6% +15.6% ETSY
Better 5-year returnAnnualised price return, 5 years +9.5%/yr -18.9%/yr BKNG
Less volatileAnnualised volatility, 1 year 38.0% 51.1% BKNG
Higher overall scoreMean of the five percentile scores vs peers 61/100 60/100 BKNG

Percentile Scorecard

BKNGETSY

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGETSY
Valuation 66 #58 of 167 58 #71 of 167
Growth 38 #96 of 153 46 #83 of 153
Profitability 99 #2 of 153 92 #13 of 153
Financial Health 41 #106 of 179 30 #126 of 179
Shareholder Returns 59 #39 of 94 73 #26 of 94
Overall 61 60
  • BKNG ranked among 185 companies in Internet Platforms
  • ETSY ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGETSYSPY
1 month -6.6%+24.8% -0.8%
3 months -18.0%+1.9% +3.5%
6 months -13.7%+31.2% +7.0%
Year to date -28.5%+54.1% +12.2%
1 year -25.6%+15.6% +13.0%
3 years +39.4%+36.8% +86.3%
3 years, per year +11.7%+11.0% +23.1%
5 years +57.7%-65.0% +68.6%
5 years, per year +9.5%-18.9% +11.0%
10 years +160.6%+550.6% +258.0%
10 years, per year +10.1%+20.6% +13.6%

Risk

MeasureBKNGETSYSPY
Volatility, 1Y 38.0%51.1% 12.7%
Downside volatility, 1Y 38.2%54.3% 12.7%
Beta vs S&P 500, 1Y 0.841.04 1.00
Return / volatility, 1Y -0.670.30 1.02
Max drawdown, 5Y -39.5%-86.3% -25.4%
From 52-week high -30.3%-6.0% -1.8%
52-week high $219.68$90.88 $779.14
52-week low $153.14$44.05 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGETSY
P/E now vs peer median 16.3xmedian 17.5x 38.5xmedian 17.5x
P/S now vs peer median 4.1xmedian 1.4x 2.8xmedian 1.4x
EV/EBITDA now vs peer median 12.0xmedian 14.5x 17.5xmedian 14.5x
P/FCF now vs peer median 12.1xmedian 12.1x 10.1xmedian 12.1x
P/B now vs peer median -10.7xmedian 1.7x -5.7xmedian 1.7x
PEG now vs peer median -0.28median 0.41 1.17median 0.41

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGETSY
Revenue $28.24B $2.86B
Gross profit – $2.07B
Operating income $9.28B $457.22M
Net income $7.21B $209.27M
Free cash flow $9.54B $785.04M
R&D – $427.79M
EPS (diluted) $9.36 $1.74
Cash & equivalents $17.21B $901.28M
Total debt $20.18B $2.99B
Shares (diluted) 770.00M 119.96M
Enterprise value $48.33B $2.61B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGETSY
P/E 16.3x 38.5x
P/FCF 12.1x 10.1x
P/Operating cash flow 11.7x 9.9x
P/S 4.1x 2.8x
P/B -10.7x -5.7x
P/Tangible book -9.9x -5.6x
EV/EBITDA 12.0x 17.5x
EV/EBIT 12.7x 21.3x
EV/Revenue 4.2x 3.4x
EV/FCF 12.4x 12.4x
EV/Operating cash flow 12.0x 12.3x
PEG (3Y EPS CAGR) -0.28 1.17

Growth

14 metrics
MetricBKNGETSY
Revenue growth (1Y) 12.9% 3.7%
Revenue CAGR (3Y) 13.4% 2.3%
Gross profit growth (1Y) – 2.5%
Gross profit CAGR (3Y) – 3.1%
Operating income growth (1Y) 12.9% 37.6%
Operating income CAGR (3Y) 15.3% 37.8%
Net income growth (1Y) 49.8% 27.6%
Net income CAGR (3Y) 17.4% 31.8%
EPS growth (1Y) -93.7% 29.2%
EPS CAGR (3Y) -57.3% 32.8%
Operating cash flow growth (1Y) 2.9% 13.1%
Operating cash flow CAGR (3Y) 13.2% 4.7%
Free cash flow growth (1Y) 3.2% 15.0%
Free cash flow CAGR (3Y) 13.9% 4.8%

Profitability

14 metrics
MetricBKNGETSY
Gross margin – 72.3%
EBITDA margin 34.9% 19.5%
Operating margin 32.9% 16.0%
Pretax margin 32.9% 17.2%
Net margin 25.5% 7.3%
FCF margin 33.8% 27.5%
Operating cash flow margin 34.9% 27.7%
Return on equity – –
Return on assets 25.1% 8.2%
Return on invested capital 75.5% 21.9%
Return on capital employed 121.7% 35.4%
Asset turnover 1.0x 1.1x
Cash conversion (OCF / net income) 1.4x 3.8x
Stock comp / revenue 2.1% 8.4%

Financial Health

11 metrics
MetricBKNGETSY
Debt / assets 68.0% 122.4%
Debt / equity -1.9x -2.1x
Net debt / EBITDA 0.3x 3.3x
Debt / FCF 2.1x 3.8x
Liabilities / assets 136.3% 157.2%
Equity / assets -36.3% -57.2%
Interest coverage 8.4x 22.1x
Current ratio 1.1x 1.5x
Quick ratio 1.0x 1.0x
Cash ratio 0.8x 0.9x
Altman Z-score 5.80 1.73

Shareholder Returns

7 metrics
MetricBKNGETSY
Dividend yield 1.1% –
Net buyback yield 9.2% 7.9%
Shareholder yield 10.2% 7.9%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGETSY
Forward P/E 14.0xFY2026 26.9xFY2026
EPS, next fiscal year $10.90FY2026 $3.18FY2026
EPS growth, next FY +19.5%FY2026 +128.8%FY2026
EPS growth, the year after +16.7% +34.6%
Revenue, next fiscal year $27.56BFY2026 $2.94BFY2026
Revenue growth, next FY +2.4%FY2026 +2.0%FY2026
Revenue growth, the year after +11.4% -3.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGETSY
Held by institutions 92.9% 100.0%
Institutions holding 1,915 556
Change in shares held, QoQ -9.6% +0.0%
Institutions buying 891 282
Institutions selling 828 184
Buyers to sellers 1.08 1.53

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGETSY
BKNG 1.00 0.36
ETSY 0.36 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BKNG and ETSY?

Booking Holdings (BKNG) is the largest by market capitalisation: Booking Holdings (BKNG) $115.28B, Etsy (ETSY) $8.25B.

Which stock is cheaper, BKNG and ETSY?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 16.0x, Etsy (ETSY) 39.4x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Booking Holdings (BKNG) 14.0x, Etsy (ETSY) 26.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Booking Holdings (BKNG) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +12.9%, Etsy (ETSY) +3.7%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Booking Holdings (BKNG) 25.5%, Etsy (ETSY) 7.3%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.5%, Etsy (ETSY) 21.9%).

Which stock has performed better?

Over the past year Etsy (ETSY) returned the most: Booking Holdings (BKNG) -25.6%, Etsy (ETSY) +15.6%. Over five years, Booking Holdings (BKNG) compounded fastest (Booking Holdings (BKNG) +9.5%/yr, Etsy (ETSY) -18.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Booking Holdings (BKNG) has been the steadiest (Booking Holdings (BKNG) 38.0%, Etsy (ETSY) 51.1%). Volatility measures how widely the price swings, not the risk of the business.

Do BKNG and ETSY move together?

Their daily returns over the past year have a correlation of 0.36, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, BKNG and ETSY?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 10. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.