BIRK vs DECK vs LULU Stock Comparison

Birkenstock Holding, Deckers Outdoor and Lululemon Athletica Prices as of Oct 23, 2026 Peers: Industry group
BIRK Birkenstock Holding plc
$32.56 +3.3% 1M -24.5% 1Y
Market cap
$6.10B
P/E
15.6x
Revenue (TTM)
$2.64B
Div. yield
–
Footwear Consumer Discretionary
2 wins
DECK Deckers Outdoor Corp
$81.04 +3.1% 1M -21.0% 1Y
Market cap
$11.60B
P/E
–
Revenue (TTM)
—
Div. yield
–
Footwear Consumer Discretionary
3 wins
LULU lululemon athletica inc.
$99.01 -3.2% 1M -44.7% 1Y
Market cap
$11.63B
P/E
8.2x
Revenue (TTM)
$11.09B
Div. yield
–
Apparel Consumer Discretionary
4 wins

Head to Head

9 decided of 12

Lululemon Athletica leads on 4 of the 12 questions below (Lululemon Athletica 4, Deckers Outdoor 3, Birkenstock Holding 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBIRKDECKLULULeader
Larger companyMarket capitalisation $6.10B $11.60B $11.63B LULU
Cheaper on earningsLower P/E, profitable companies only 15.6x — 8.2x LULU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.0x 11.2x 9.6x LULU
Faster revenue growthRevenue growth, trailing twelve months +19.6% — +1.7% BIRK
More profitableNet margin, trailing twelve months 14.8% — 12.8% BIRK
Better return on capitalReturn on invested capital 9.7% — — –
Less leveragedLower net debt / EBITDA 1.3x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -24.5% -21.0% -44.7% DECK
Better 5-year returnAnnualised price return, 5 years — +5.1%/yr -25.2%/yr DECK
Less volatileAnnualised volatility, 1 year 52.1% 44.2% 46.8% DECK
Higher overall scoreMean of the five percentile scores vs peers 69/100 — 78/100 LULU

Percentile Scorecard

BIRKDECKLULU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBIRKDECKLULU
Valuation 56 #21 of 46 – 87 #7 of 46
Growth 81 #9 of 43 – 31 #30 of 43
Profitability 78 #10 of 42 – 98 #2 of 42
Financial Health 62 #21 of 53 89 #7 of 53 77 #13 of 53
Shareholder Returns – – 97 #2 of 34
Overall 69 – 78
  • BIRK ranked among 53 companies in Apparel and Luxury
  • DECK ranked among 53 companies in Apparel and Luxury
  • LULU ranked among 53 companies in Apparel and Luxury

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBIRKDECKLULUSPY
1 month +3.3%+3.1%-3.2% -1.0%
3 months -19.9%-15.7%-13.4% +2.9%
6 months -17.4%-25.3%-31.1% +6.4%
Year to date -20.4%-21.8%-52.4% +11.4%
1 year -24.5%-21.0%-44.7% +13.1%
3 years -16.1%-2.0%-75.5% +79.4%
3 years, per year -5.7%-0.7%-37.4% +21.5%
5 years —+28.3%-76.5% +67.7%
5 years, per year —+5.1%-25.2% +10.9%
10 years —+798.4%+73.7% +255.2%
10 years, per year —+24.6%+5.7% +13.5%

Risk

MeasureBIRKDECKLULUSPY
Volatility, 1Y 52.1%44.2%46.8% 12.7%
Downside volatility, 1Y 50.0%41.2%51.8% 12.7%
Beta vs S&P 500, 1Y 1.311.011.18 1.00
Return / volatility, 1Y -0.47-0.47-0.96 1.03
Max drawdown, 5Y -51.9%-65.2%-82.0% -25.4%
From 52-week high -33.5%-33.0%-54.1% -2.5%
52-week high $48.97$120.94$215.88 $779.14
52-week low $30.57$77.68$91.88 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBIRKDECKLULU
P/E now vs peer median 15.5xmedian 15.9x —median 15.9x 7.9xmedian 15.9x
P/S now vs peer median 2.3xmedian 0.7x —median 0.7x 1.0xmedian 0.7x
EV/EBITDA now vs peer median 7.9xmedian 9.2x —median 9.2x 3.6xmedian 9.2x
P/FCF now vs peer median 15.3xmedian 12.2x —median 12.2x 7.8xmedian 12.2x
P/B now vs peer median 1.9xmedian 2.2x 4.6xmedian 2.2x 2.2xmedian 2.2x
PEG now vs peer median 0.50median 0.57 —median 0.57 0.47median 0.57

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBIRKDECKLULU
Revenue $2.64B – $11.09B
Gross profit $1.50B – $6.22B
Operating income $640.37M – $1.98B
Net income $391.83M – $1.42B
Free cash flow $391.32M – $1.35B
EPS (diluted) $2.10 – $12.56
Cash & equivalents $792.27M $1.91B $1.39B
Total debt $6.02B – –
Shares (diluted) 186.51M 144.29M 112.92M
Enterprise value $4.42B $4.47B $5.88B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBIRKDECKLULU
P/E 15.5x – 7.9x
P/FCF 15.3x – 7.8x
P/Operating cash flow 12.8x – 5.3x
P/S 2.3x – 1.0x
P/B 1.9x 4.6x 2.2x
P/Tangible book 4.3x 4.6x 2.2x
EV/EBITDA 7.9x – 3.6x
EV/EBIT 11.1x – 4.6x
EV/Revenue 2.7x – 0.8x
EV/FCF 18.2x – 6.8x
EV/Operating cash flow 15.3x – 4.6x
PEG (3Y EPS CAGR) 0.50 – 0.47

Growth

14 metrics
MetricBIRKDECKLULU
Revenue growth (1Y) 19.6% – 1.7%
Revenue CAGR (3Y) 20.3% – 7.9%
Gross profit growth (1Y) 14.6% – -3.4%
Gross profit CAGR (3Y) 17.1% – 7.5%
Operating income growth (1Y) 9.6% – -20.7%
Operating income CAGR (3Y) 23.5% – 8.5%
Net income growth (1Y) 16.6% – -20.6%
Net income CAGR (3Y) 31.9% – 12.1%
EPS growth (1Y) 17.3% – -15.8%
EPS CAGR (3Y) 31.0% – 16.6%
Operating cash flow growth (1Y) 11.1% – 3.7%
Operating cash flow CAGR (3Y) – – 6.6%
Free cash flow growth (1Y) -9.0% – 15.9%
Free cash flow CAGR (3Y) – – 11.8%

Profitability

14 metrics
MetricBIRKDECKLULU
Gross margin 56.9% – 56.1%
EBITDA margin 34.2% – 22.7%
Operating margin 24.2% – 17.8%
Pretax margin 20.0% – 18.1%
Net margin 14.8% – 12.8%
FCF margin 14.8% – 12.2%
Operating cash flow margin 17.7% – 17.9%
Return on equity 12.0% – 29.5%
Return on assets 6.3% – 16.7%
Return on invested capital 9.7% – –
Return on capital employed 11.4% – 29.5%
Asset turnover 0.4x – 1.3x
Cash conversion (OCF / net income) 1.2x – 1.4x
Stock comp / revenue – – 0.8%

Financial Health

11 metrics
MetricBIRKDECKLULU
Debt / assets 30.0% – –
Debt / equity 0.6x – –
Net debt / EBITDA 1.3x – –
Debt / FCF 5.0x – –
Liabilities / assets 50.5% 32.2% 43.5%
Equity / assets 49.5% 67.8% 56.5%
Interest coverage 5.7x – –
Current ratio 3.8x 3.5x 2.2x
Quick ratio 2.0x 2.8x 0.9x
Cash ratio 1.4x 2.4x 0.8x
Altman Z-score 2.38 – 4.81

Shareholder Returns

7 metrics
MetricBIRKDECKLULU
Dividend yield – – –
Net buyback yield – – 10.9%
Shareholder yield – – 10.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBIRKDECKLULU
Forward P/E 14.0xFY2026 11.2xFY2026 9.6xFY2026
EPS, next fiscal year $2.33FY2026 $7.24FY2026 $10.28FY2026
EPS growth, next FY +7.4%FY2026 +3.1%FY2026 -22.5%FY2026
EPS growth, the year after +25.3% +10.9% -16.1%
Revenue, next fiscal year $2.59BFY2026 $5.53BFY2026 $11.00BFY2026
Revenue growth, next FY +5.1%FY2026 +1.1%FY2026 -0.9%FY2026
Revenue growth, the year after +10.8% +10.0% -9.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBIRKDECKLULU
Held by institutions 90.6% 96.4% 71.6%
Institutions holding 233 860 846
Change in shares held, QoQ -2.7% +0.4% -2.1%
Institutions buying 123 426 407
Institutions selling 85 333 330
Buyers to sellers 1.45 1.28 1.23

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BIRKDECKLULU
BIRK 1.00 0.51 0.34
DECK 0.51 1.00 0.39
LULU 0.34 0.39 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, BIRK, DECK and LULU?

Lululemon Athletica (LULU) is the largest by market capitalisation: Birkenstock Holding (BIRK) $6.10B, Deckers Outdoor (DECK) $11.60B, Lululemon Athletica (LULU) $11.63B.

Which stock is cheaper, BIRK, DECK and LULU?

Lululemon Athletica (LULU) trades on the lowest price-to-earnings ratio (Birkenstock Holding (BIRK) 15.6x, Lululemon Athletica (LULU) 8.2x). On next year's consensus earnings, Lululemon Athletica (LULU) is cheapest (Birkenstock Holding (BIRK) 14.0x, Deckers Outdoor (DECK) 11.2x, Lululemon Athletica (LULU) 9.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Birkenstock Holding (BIRK) grew revenue fastest over the trailing twelve months: Birkenstock Holding (BIRK) +19.6%, Lululemon Athletica (LULU) +1.7%.

Which company is more profitable?

Birkenstock Holding (BIRK) has the highest net margin (Birkenstock Holding (BIRK) 14.8%, Lululemon Athletica (LULU) 12.8%).

Which stock has performed better?

Over the past year Deckers Outdoor (DECK) returned the most: Birkenstock Holding (BIRK) -24.5%, Deckers Outdoor (DECK) -21.0%, Lululemon Athletica (LULU) -44.7%. Over five years, Deckers Outdoor (DECK) compounded fastest (Deckers Outdoor (DECK) +5.1%/yr, Lululemon Athletica (LULU) -25.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Deckers Outdoor (DECK) has been the steadiest (Birkenstock Holding (BIRK) 52.1%, Deckers Outdoor (DECK) 44.2%, Lululemon Athletica (LULU) 46.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BIRK, DECK and LULU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Lululemon Athletica (LULU) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.