BILI vs JOYY vs RUM Stock Comparison

Bilibili, Joyy and Rum Prices as of Oct 23, 2026 Peers: Industry group
BILI Bilibili Inc.
$13.48 -10.2% 1M -53.4% 1Y
Market cap
$11.19B
P/E
51.1x
Revenue (TTM)
$4.49B
Div. yield
–
Social Media Technology
3 wins
JOYY JOYY Inc.
$83.35 +3.7% 1M +40.1% 1Y
Market cap
$4.36B
P/E
20.1x
Revenue (TTM)
$2.27B
Div. yield
–
Social Media Technology
7 wins
RUM RUM Group Inc.
$5.64 -31.8% 1M -20.6% 1Y
Market cap
$1.53B
P/E
–
Revenue (TTM)
$117.28M
Div. yield
–
Social Media Technology
1 win

Head to Head

11 decided of 12

Joyy leads on 7 of the 12 questions below (Joyy 7, Bilibili 3, Rum 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBILIJOYYRUMLeader
Larger companyMarket capitalisation $11.19B $4.36B $1.53B BILI
Cheaper on earningsLower P/E, profitable companies only 51.1x 20.1x -9.6x JOYY
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.6x 15.0x — BILI
Faster revenue growthRevenue growth, trailing twelve months +10.2% +7.5% +12.7% RUM
More profitableNet margin, trailing twelve months 4.9% 9.6% -135.0% JOYY
Better return on capitalReturn on invested capital 4.9% 0.9% — BILI
Less leveragedLower net debt / EBITDA — -3.5x -1.2x JOYY
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -53.4% +40.1% -20.6% JOYY
Better 5-year returnAnnualised price return, 5 years -30.3%/yr +8.6%/yr -10.4%/yr JOYY
Less volatileAnnualised volatility, 1 year 46.7% 31.0% 77.1% JOYY
Higher overall scoreMean of the five percentile scores vs peers 54/100 57/100 33/100 JOYY

Percentile Scorecard

BILIJOYYRUM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBILIJOYYRUM
Valuation 28 #120 of 167 55 #75 of 167 19 #135 of 167
Growth 88 #20 of 153 32 #105 of 153 38 #95 of 153
Profitability 55 #70 of 153 48 #80 of 153 9 #140 of 153
Financial Health 45 #99 of 179 83 #31 of 179 66 #62 of 179
Shareholder Returns – 69 #30 of 94 –
Overall 54 57 33
  • BILI ranked among 185 companies in Internet Platforms
  • JOYY ranked among 185 companies in Internet Platforms
  • RUM ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBILIJOYYRUMSPY
1 month -10.2%+3.7%-31.8% -1.0%
3 months -21.4%+12.7%-1.2% +2.9%
6 months -39.4%+41.9%-13.5% +6.4%
Year to date -45.2%+28.7%-10.8% +11.4%
1 year -53.4%+40.1%-20.6% +13.1%
3 years -0.7%+109.9%+11.9% +79.4%
3 years, per year -0.2%+28.1%+3.8% +21.5%
5 years -83.6%+51.0%-42.2% +67.7%
5 years, per year -30.3%+8.6%-10.4% +10.9%
10 years —+56.6%— +255.2%
10 years, per year —+4.6%— +13.5%

Risk

MeasureBILIJOYYRUMSPY
Volatility, 1Y 46.7%31.0%77.1% 12.7%
Downside volatility, 1Y 48.0%26.3%71.2% 12.7%
Beta vs S&P 500, 1Y 1.510.663.21 1.00
Return / volatility, 1Y -1.141.29-0.27 1.03
Max drawdown, 5Y -90.0%-60.4%-79.8% -25.4%
From 52-week high -62.5%-1.9%-44.9% -2.5%
52-week high $35.92$84.93$10.23 $779.14
52-week low $13.47$54.42$4.67 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBILIJOYYRUM
P/E now vs peer median 51.6xmedian 17.5x 20.2xmedian 17.5x -10.1xmedian 17.5x
P/S now vs peer median 2.5xmedian 1.4x 1.9xmedian 1.4x 23.8xmedian 1.4x
EV/EBITDA now vs peer median —median 14.9x 29.2xmedian 14.9x -22.1xmedian 14.9x
P/FCF now vs peer median —median 11.2x —median 11.2x —median 11.2x
P/B now vs peer median 4.8xmedian 1.7x 0.7xmedian 1.7x 2.0xmedian 1.7x
PEG now vs peer median 1.66median 0.42 7.72median 0.42 0.45median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBILIJOYYRUM
Revenue $4.49B $2.27B $117.28M
Gross profit $1.66B $789.66M –
Operating income $199.33M $58.45M -$161.05M
Net income $232.09M $207.29M -$160.12M
R&D $537.35M $238.84M $20.75M
EPS (diluted) $0.25 $4.08 $-0.56
Cash & equivalents $760.10M $336.99M $203.27M
Total debt $6.23B $94.78M $364.26M
Shares (diluted) 888.05M 53.26M 283.92M
Enterprise value $1.66B $1.71B $531.29M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBILIJOYYRUM
P/E 51.6x 20.2x -10.1x
P/FCF – – –
P/Operating cash flow – – –
P/S 2.5x 1.9x 23.8x
P/B 4.8x 0.7x 2.0x
P/Tangible book 5.9x 0.7x 2.3x
EV/EBITDA – 29.2x -22.1x
EV/EBIT 56.6x 67.0x -18.3x
EV/Revenue 2.5x 1.7x 25.2x
EV/FCF – – –
EV/Operating cash flow – – –
PEG (3Y EPS CAGR) 1.66 7.72 0.45

Growth

14 metrics
MetricBILIJOYYRUM
Revenue growth (1Y) 10.2% 7.5% 12.7%
Revenue CAGR (3Y) 11.9% -0.8% 16.8%
Gross profit growth (1Y) 13.6% 1.8% –
Gross profit CAGR (3Y) 35.6% -1.8% –
Operating income growth (1Y) 341.5% 114.9% -34.1%
Operating income CAGR (3Y) 30.1% 49.1% -23.7%
Net income growth (1Y) 733.2% -87.4% 46.8%
Net income CAGR (3Y) 32.0% -5.0% -38.0%
EPS growth (1Y) 239.4% -85.7% 51.8%
EPS CAGR (3Y) 31.1% 2.6% -22.6%
Operating cash flow growth (1Y) – – –
Operating cash flow CAGR (3Y) – – –
Free cash flow growth (1Y) – – –
Free cash flow CAGR (3Y) – – –

Profitability

14 metrics
MetricBILIJOYYRUM
Gross margin 37.0% 34.8% –
EBITDA margin – 5.9% -113.8%
Operating margin 4.4% 2.6% -137.3%
Pretax margin 4.9% 7.3% -136.3%
Net margin 4.9% 9.6% -135.0%
FCF margin – – –
Operating cash flow margin – – –
Return on equity 10.1% 3.2% -18.8%
Return on assets 3.8% 2.7% -13.0%
Return on invested capital 4.9% 0.9% –
Return on capital employed 6.7% 0.9% -15.6%
Asset turnover 0.7x 0.3x 0.1x
Cash conversion (OCF / net income) – – –
Stock comp / revenue – – 19.5%

Financial Health

11 metrics
MetricBILIJOYYRUM
Debt / assets 33.9% 0.6% 16.9%
Debt / equity 0.9x 0.0x 0.3x
Net debt / EBITDA – -3.5x -1.2x
Debt / FCF – – –
Liabilities / assets 62.5% 14.5% 32.9%
Equity / assets 37.5% 85.5% 67.1%
Interest coverage 8.8x 142.9x –
Current ratio 1.3x 2.0x 2.1x
Quick ratio 0.8x 0.7x 1.3x
Cash ratio 0.7x 0.5x 1.0x
Altman Z-score – 3.76 1.89

Shareholder Returns

7 metrics
MetricBILIJOYYRUM
Dividend yield – 6.5% –
Net buyback yield – – –
Shareholder yield – 6.5% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBILIJOYYRUM
Forward P/E 13.6xFY2026 15.0xFY2026 –
EPS, next fiscal year $0.99FY2026 $5.57FY2026 $-0.50FY2026
EPS growth, next FY +17.9%FY2026 +4.9%FY2026 –
EPS growth, the year after +35.4% +19.6% –
Revenue, next fiscal year $5.22BFY2026 $2.25BFY2026 $255.32MFY2026
Revenue growth, next FY +20.3%FY2026 +6.0%FY2026 +153.7%FY2026
Revenue growth, the year after -0.6% +11.3% +161.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBILIJOYYRUM
Held by institutions 3.2% 39.4% 11.3%
Institutions holding 155 191 224
Change in shares held, QoQ +2.0% -1.7% +8.7%
Institutions buying 92 84 128
Institutions selling 44 73 40
Buyers to sellers 2.09 1.15 3.20

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BILIJOYYRUM
BILI 1.00 0.32 0.22
JOYY 0.32 1.00 0.26
RUM 0.22 0.26 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BILI, JOYY and RUM?

Bilibili (BILI) is the largest by market capitalisation: Bilibili (BILI) $11.19B, Joyy (JOYY) $4.36B, Rum (RUM) $1.53B.

Which stock is cheaper, BILI, JOYY and RUM?

Joyy (JOYY) trades on the lowest price-to-earnings ratio (Bilibili (BILI) 51.1x, Joyy (JOYY) 20.1x, Rum (RUM) -9.6x). On next year's consensus earnings, Bilibili (BILI) is cheapest (Bilibili (BILI) 13.6x, Joyy (JOYY) 15.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Rum (RUM) grew revenue fastest over the trailing twelve months: Bilibili (BILI) +10.2%, Joyy (JOYY) +7.5%, Rum (RUM) +12.7%.

Which company is more profitable?

Joyy (JOYY) has the highest net margin (Bilibili (BILI) 4.9%, Joyy (JOYY) 9.6%, Rum (RUM) -135.0%). On return on invested capital, Bilibili (BILI) leads (Bilibili (BILI) 4.9%, Joyy (JOYY) 0.9%).

Which stock has performed better?

Over the past year Joyy (JOYY) returned the most: Bilibili (BILI) -53.4%, Joyy (JOYY) +40.1%, Rum (RUM) -20.6%. Over five years, Joyy (JOYY) compounded fastest (Bilibili (BILI) -30.3%/yr, Joyy (JOYY) +8.6%/yr, Rum (RUM) -10.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Joyy (JOYY) has been the steadiest (Bilibili (BILI) 46.7%, Joyy (JOYY) 31.0%, Rum (RUM) 77.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BILI, JOYY and RUM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Joyy (JOYY) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.