BBWI vs CL vs HNST Stock Comparison

Bath & Body Works, Colgate Palmolive and Honest Company Prices as of Oct 23, 2026 Peers: Industry group
BBWI Bath & Body Works, Inc.
$20.98 +23.1% 1M -22.4% 1Y
Market cap
$4.61B
P/E
7.0x
Revenue (TTM)
$7.38B
Div. yield
–
Personal Care Products Consumer Staples
3 wins
CL Colgate Palmolive Co
$94.02 +9.4% 1M +19.9% 1Y
Market cap
$74.31B
P/E
36.5x
Revenue (TTM)
$21.05B
Div. yield
0.02%
Personal Care Products Consumer Staples
6 wins
HNST Honest Company, Inc.
$4.80 -7.3% 1M +31.5% 1Y
Market cap
$528.21M
P/E
–
Revenue (TTM)
$342.01M
Div. yield
–
Personal Care Products Consumer Staples
2 wins

Head to Head

11 decided of 12

Colgate Palmolive leads on 6 of the 12 questions below (Colgate Palmolive 6, Bath & Body Works 3, Honest Company 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBBWICLHNSTLeader
Larger companyMarket capitalisation $4.61B $74.31B $528.21M CL
Cheaper on earningsLower P/E, profitable companies only 7.0x 36.5x -43.4x BBWI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.4x 25.1x 40.0x BBWI
Faster revenue growthRevenue growth, trailing twelve months +0.1% +5.2% -12.3% CL
More profitableNet margin, trailing twelve months 9.0% 9.7% -3.6% CL
Better return on capitalReturn on invested capital 32.2% 27.2% — BBWI
Less leveragedLower net debt / EBITDA 2.0x 1.7x — CL
Higher dividend yieldTrailing dividend yield 0.00% 0.02% 0.00% –
Better 1-year returnPrice return, last 12 months -22.4% +19.9% +31.5% HNST
Better 5-year returnAnnualised price return, 5 years -21.3%/yr +4.5%/yr -12.5%/yr CL
Less volatileAnnualised volatility, 1 year 61.9% 23.2% 71.4% CL
Higher overall scoreMean of the five percentile scores vs peers 65/100 59/100 73/100 HNST

Percentile Scorecard

BBWICLHNST

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBBWICLHNST
Valuation 90 #6 of 50 45 #28 of 50 67 #17 of 50
Growth 46 #27 of 49 54 #23 of 49 65 #18 of 49
Profitability 93 #4 of 44 95 #3 of 44 49 #23 of 44
Financial Health 30 #39 of 55 50 #28 of 55 96 #3 of 55
Shareholder Returns 67 #11 of 31 50 #16 of 31 90 #4 of 31
Overall 65 59 73
  • BBWI ranked among 59 companies in Household and Personal Products
  • CL ranked among 59 companies in Household and Personal Products
  • HNST ranked among 59 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBBWICLHNSTSPY
1 month +23.1%+9.4%-7.3% -1.0%
3 months +5.4%+3.6%+26.6% +2.9%
6 months +4.4%+11.1%+34.5% +6.4%
Year to date +4.5%+19.0%+86.0% +11.4%
1 year -22.4%+19.9%+31.5% +13.1%
3 years -27.3%+29.1%+278.0% +79.4%
3 years, per year -10.1%+8.9%+55.8% +21.5%
5 years -69.8%+24.5%-48.8% +67.7%
5 years, per year -21.3%+4.5%-12.5% +10.9%
10 years -64.2%+32.6%— +255.2%
10 years, per year -9.8%+2.9%— +13.5%

Risk

MeasureBBWICLHNSTSPY
Volatility, 1Y 61.9%23.2%71.4% 12.7%
Downside volatility, 1Y 63.7%22.1%69.0% 12.7%
Beta vs S&P 500, 1Y 1.37-0.151.17 1.00
Return / volatility, 1Y -0.360.850.44 1.03
Max drawdown, 5Y -81.1%-31.1%-89.1% -25.4%
From 52-week high -22.4%-5.2%-19.3% -2.5%
52-week high $27.05$99.14$5.95 $779.14
52-week low $14.85$74.98$2.10 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBBWICLHNST
P/E now vs peer median 6.8xmedian 18.7x 36.9xmedian 18.7x -43.7xmedian 18.7x
P/S now vs peer median 0.6xmedian 1.6x 3.6xmedian 1.6x 1.6xmedian 1.6x
EV/EBITDA now vs peer median 5.1xmedian 13.0x 21.6xmedian 13.0x -36.6xmedian 13.0x
P/FCF now vs peer median 4.7xmedian 19.0x 19.4xmedian 19.0x 10.4xmedian 19.0x
P/B now vs peer median -4.0xmedian 2.3x 132.4xmedian 2.3x 3.3xmedian 2.3x
PEG now vs peer median 3.25median 0.97 3.04median 0.97 -1.00median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBBWICLHNST
Revenue $7.38B $21.05B $342.01M
Gross profit $3.23B $12.72B $121.96M
Operating income $1.13B $3.13B -$14.94M
Net income $662.00M $2.16B -$12.17M
Free cash flow – $3.86B $52.71M
R&D – – $7.12M
EPS (diluted) $3.28 $2.54 $-0.11
Cash & equivalents $794.00M $1.37B $105.90M
Total debt $3.61B $7.86B –
Shares (diluted) 202.00M 801.80M 113.11M
Enterprise value $2.27B $69.04B $170.91M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBBWICLHNST
P/E 6.8x 36.9x -43.7x
P/FCF 4.7x 19.4x 10.4x
P/Operating cash flow – 16.8x 9.7x
P/S 0.6x 3.6x 1.6x
P/B -4.0x 132.4x 3.3x
P/Tangible book -3.5x -80.7x 3.3x
EV/EBITDA 5.1x 21.6x -36.6x
EV/EBIT 6.2x 26.0x -29.8x
EV/Revenue 1.0x 3.9x 1.3x
EV/FCF – 21.1x 8.4x
EV/Operating cash flow – 18.3x 7.9x
PEG (3Y EPS CAGR) 3.25 3.04 -1.00

Growth

14 metrics
MetricBBWICLHNST
Revenue growth (1Y) 0.1% 5.2% -12.3%
Revenue CAGR (3Y) -0.3% 4.1% 0.8%
Gross profit growth (1Y) -1.6% 5.0% -20.1%
Gross profit CAGR (3Y) 0.9% 6.2% 10.2%
Operating income growth (1Y) -10.2% -26.9% -437.7%
Operating income CAGR (3Y) -2.5% 1.1% 35.8%
Net income growth (1Y) -9.1% -29.2% -287.8%
Net income CAGR (3Y) -2.1% 8.9% 40.1%
EPS growth (1Y) -5.0% -29.0% -289.3%
EPS CAGR (3Y) 2.1% 12.2% 43.7%
Operating cash flow growth (1Y) – 13.7% 1,143%
Operating cash flow CAGR (3Y) – 12.9% 47.4%
Free cash flow growth (1Y) – 14.5% 977.7%
Free cash flow CAGR (3Y) – 17.9% 45.4%

Profitability

14 metrics
MetricBBWICLHNST
Gross margin 43.8% 60.4% 35.7%
EBITDA margin 18.7% 17.9% -3.6%
Operating margin 15.4% 14.9% -4.4%
Pretax margin 12.2% 14.0% -3.5%
Net margin 9.0% 9.7% -3.6%
FCF margin – 18.3% 15.4%
Operating cash flow margin – 21.2% 16.5%
Return on equity – 410.8% -7.2%
Return on assets 12.9% 12.9% -5.6%
Return on invested capital 32.2% 27.2% –
Return on capital employed 33.3% 29.7% -9.0%
Asset turnover 1.4x 1.3x 1.6x
Cash conversion (OCF / net income) – 2.1x -4.7x
Stock comp / revenue – 0.8% 3.2%

Financial Health

11 metrics
MetricBBWICLHNST
Debt / assets 70.1% 46.8% –
Debt / equity -3.4x 13.9x –
Net debt / EBITDA 2.0x 1.7x –
Debt / FCF – 2.0x –
Liabilities / assets 120.5% 96.6% 24.1%
Equity / assets -20.5% 3.4% 75.9%
Interest coverage 4.2x 12.3x –
Current ratio 1.2x 1.0x 3.9x
Quick ratio 0.6x 0.5x 2.9x
Cash ratio 0.5x 0.2x 2.1x
Altman Z-score 2.32 6.91 5.25

Shareholder Returns

7 metrics
MetricBBWICLHNST
Dividend yield 3.8% 2.2% –
Net buyback yield – 1.5% 3.4%
Shareholder yield 3.8% 3.7% 3.4%
Payout ratio (earnings) – 84.3% –
Payout ratio (FCF) – 47.2% –
Dividend growth (1Y) – 1.1% –
Dividend CAGR (3Y) – 1.9% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBBWICLHNST
Forward P/E 7.4xFY2026 25.1xFY2026 40.0xFY2026
EPS, next fiscal year $2.82FY2026 $3.75FY2026 $0.12FY2026
EPS growth, next FY -12.1%FY2026 +1.6%FY2026 +71.4%FY2026
EPS growth, the year after -5.7% +11.7% 0.0%
Revenue, next fiscal year $7.36BFY2026 $22.42BFY2026 $307.35MFY2026
Revenue growth, next FY +1.0%FY2026 +10.0%FY2026 -17.2%FY2026
Revenue growth, the year after +0.4% +2.1% +12.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBBWICLHNST
Held by institutions 100.0% 83.8% 45.0%
Institutions holding 463 2,015 146
Change in shares held, QoQ +1.6% 0.0% +5.2%
Institutions buying 244 919 94
Institutions selling 171 720 36
Buyers to sellers 1.43 1.28 2.61

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BBWICLHNST
BBWI 1.00 0.16 0.20
CL 0.16 1.00 0.08
HNST 0.20 0.08 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BBWI, CL and HNST?

Colgate Palmolive (CL) is the largest by market capitalisation: Bath & Body Works (BBWI) $4.61B, Colgate Palmolive (CL) $74.31B, Honest Company (HNST) $528.21M.

Which stock is cheaper, BBWI, CL and HNST?

Bath & Body Works (BBWI) trades on the lowest price-to-earnings ratio (Bath & Body Works (BBWI) 7.0x, Colgate Palmolive (CL) 36.5x, Honest Company (HNST) -43.4x). On next year's consensus earnings, Bath & Body Works (BBWI) is cheapest (Bath & Body Works (BBWI) 7.4x, Colgate Palmolive (CL) 25.1x, Honest Company (HNST) 40.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Colgate Palmolive (CL) grew revenue fastest over the trailing twelve months: Bath & Body Works (BBWI) +0.1%, Colgate Palmolive (CL) +5.2%, Honest Company (HNST) -12.3%.

Which company is more profitable?

Colgate Palmolive (CL) has the highest net margin (Bath & Body Works (BBWI) 9.0%, Colgate Palmolive (CL) 9.7%, Honest Company (HNST) -3.6%). On return on invested capital, Bath & Body Works (BBWI) leads (Bath & Body Works (BBWI) 32.2%, Colgate Palmolive (CL) 27.2%).

Which stock has performed better?

Over the past year Honest Company (HNST) returned the most: Bath & Body Works (BBWI) -22.4%, Colgate Palmolive (CL) +19.9%, Honest Company (HNST) +31.5%. Over five years, Colgate Palmolive (CL) compounded fastest (Bath & Body Works (BBWI) -21.3%/yr, Colgate Palmolive (CL) +4.5%/yr, Honest Company (HNST) -12.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Bath & Body Works (BBWI) 0.00%, Colgate Palmolive (CL) 0.02%, Honest Company (HNST) 0.00%. Bath & Body Works (BBWI) and Honest Company (HNST) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Colgate Palmolive (CL) has been the steadiest (Bath & Body Works (BBWI) 61.9%, Colgate Palmolive (CL) 23.2%, Honest Company (HNST) 71.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BBWI, CL and HNST?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Colgate Palmolive (CL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.