AXIL vs GPRO vs SONO Stock Comparison

Axil Brands, GoPro and Sonos Prices as of Oct 26, 2026 Peers: Industry group
AXIL Axil Brands, Inc.
$5.51 -12.7% 1M -2.1% 1Y
Market cap
$37.43M
P/E
13.4x
Revenue (TTM)
$30.08M
Div. yield
–
Consumer Electronics Consumer Discretionary
5 wins
GPRO GoPro, Inc.
$1.03 -20.2% 1M -51.4% 1Y
Market cap
$168.10M
P/E
–
Revenue (TTM)
$569.05M
Div. yield
–
Consumer Electronics Consumer Discretionary
SONO Sonos Inc
$17.59 -3.2% 1M +1.1% 1Y
Market cap
$2.13B
P/E
37.4x
Revenue (TTM)
$1.49B
Div. yield
–
Consumer Electronics Consumer Discretionary
4 wins

Head to Head

9 decided of 12

Axil Brands leads on 5 of the 12 questions below (Axil Brands 5, Sonos 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAXILGPROSONOLeader
Larger companyMarket capitalisation $37.43M $168.10M $2.13B SONO
Cheaper on earningsLower P/E, profitable companies only 13.4x -1.1x 37.4x AXIL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.1x — 28.8x AXIL
Faster revenue growthRevenue growth, trailing twelve months +10.3% -23.8% +5.6% AXIL
More profitableNet margin, trailing twelve months 9.3% -27.6% 3.8% AXIL
Better return on capitalReturn on invested capital — -160.2% — –
Less leveragedLower net debt / EBITDA — -0.5x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.1% -51.4% +1.1% SONO
Better 5-year returnAnnualised price return, 5 years — -34.5%/yr -10.9%/yr SONO
Less volatileAnnualised volatility, 1 year 78.3% 113.0% 47.5% SONO
Higher overall scoreMean of the five percentile scores vs peers 87/100 10/100 71/100 AXIL

Percentile Scorecard

AXILGPROSONO

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAXILGPROSONO
Valuation 76 #11 of 42 15 #36 of 42 37 #27 of 42
Growth 85 #7 of 42 10 #38 of 42 95 #3 of 42
Profitability 92 #4 of 40 13 #35 of 40 85 #7 of 40
Financial Health 95 #3 of 43 7 #40 of 43 62 #17 of 43
Shareholder Returns – 7 #26 of 28 78 #7 of 28
Overall 87 10 71
  • AXIL ranked among 45 companies in Household Durables
  • GPRO ranked among 45 companies in Household Durables
  • SONO ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAXILGPROSONOSPY
1 month -12.7%-20.2%-3.2% -0.8%
3 months -6.0%+49.3%+12.3% +3.5%
6 months -18.5%-25.4%+20.2% +7.0%
Year to date -20.5%-27.0%+0.2% +12.2%
1 year -2.1%-51.4%+1.1% +13.0%
3 years —-57.6%+78.4% +86.3%
3 years, per year —-24.9%+21.3% +23.1%
5 years —-88.0%-43.8% +68.6%
5 years, per year —-34.5%-10.9% +11.0%
10 years —-92.7%— +258.0%
10 years, per year —-23.0%— +13.6%

Risk

MeasureAXILGPROSONOSPY
Volatility, 1Y 78.3%113.0%47.5% 12.7%
Downside volatility, 1Y 62.7%96.0%50.1% 12.7%
Beta vs S&P 500, 1Y 0.112.520.99 1.00
Return / volatility, 1Y -0.03-0.460.02 1.02
Max drawdown, 5Y -74.3%-95.9%-78.0% -25.4%
From 52-week high -36.6%-51.4%-8.2% -1.8%
52-week high $8.69$2.12$19.16 $779.14
52-week low $4.75$0.58$12.70 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAXILGPROSONO
P/E now vs peer median 13.5xmedian 16.1x -1.1xmedian 16.1x 36.8xmedian 16.1x
P/S now vs peer median 1.2xmedian 0.7x 0.3xmedian 0.7x 1.4xmedian 0.7x
EV/EBITDA now vs peer median 9.1xmedian 12.1x -2.0xmedian 12.1x 15.6xmedian 12.1x
P/FCF now vs peer median 8.6xmedian 11.9x -7.3xmedian 11.9x 16.6xmedian 11.9x
P/B now vs peer median 2.7xmedian 1.2x -5.8xmedian 1.2x 5.2xmedian 1.2x
PEG now vs peer median 0.26median 0.64 0.01median 0.64 0.73median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAXILGPROSONO
Revenue $30.08M $569.05M $1.49B
Gross profit $21.78M $157.32M $693.21M
Operating income $3.00M -$120.35M $65.97M
Net income $2.79M -$157.00M $56.91M
Free cash flow $4.37M -$23.28M $125.15M
R&D – $124.82M $253.73M
EPS (diluted) $0.34 $-0.92 $0.47
Cash & equivalents $7.93M – $206.89M
Total debt – $81.70M –
Shares (diluted) 8.25M 171.23M 120.98M
Enterprise value $14.54M $140.84M $1.02B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAXILGPROSONO
P/E 13.5x -1.1x 36.8x
P/FCF 8.6x -7.3x 16.6x
P/Operating cash flow 8.4x -8.6x 14.1x
P/S 1.2x 0.3x 1.4x
P/B 2.7x -5.8x 5.2x
P/Tangible book 2.8x -5.8x 6.1x
EV/EBITDA 9.1x -2.0x 15.6x
EV/EBIT 9.9x -1.9x 27.6x
EV/Revenue 1.0x 0.4x 1.2x
EV/FCF 6.8x -9.6x 14.5x
EV/Operating cash flow 6.6x -11.4x 12.4x
PEG (3Y EPS CAGR) 0.26 0.01 0.73

Growth

14 metrics
MetricAXILGPROSONO
Revenue growth (1Y) 10.3% -23.8% 5.6%
Revenue CAGR (3Y) -5.7% -18.3% -3.7%
Gross profit growth (1Y) 13.9% -39.3% 14.1%
Gross profit CAGR (3Y) -6.9% -23.3% -0.9%
Operating income growth (1Y) 75.2% -13.2% 177.2%
Operating income CAGR (3Y) -2.0% -49.3% 48.3%
Net income growth (1Y) 114.4% -44.7% 174.5%
Net income CAGR (3Y) 15.6% -81.1% 49.2%
EPS growth (1Y) 114.3% -33.3% 174.2%
EPS CAGR (3Y) 51.6% -75.0% 50.4%
Operating cash flow growth (1Y) 1,438% 74.1% 52.9%
Operating cash flow CAGR (3Y) 21.5% -31.4% 97.7%
Free cash flow growth (1Y) 3,108% 70.9% 119.5%
Free cash flow CAGR (3Y) 22.1% -25.5% 50.9%

Profitability

14 metrics
MetricAXILGPROSONO
Gross margin 72.4% 27.6% 46.5%
EBITDA margin 10.8% -19.3% 7.8%
Operating margin 10.0% -21.1% 4.4%
Pretax margin 10.7% -27.3% 4.8%
Net margin 9.3% -27.6% 3.8%
FCF margin 14.5% -4.1% 8.4%
Operating cash flow margin 14.9% -3.5% 9.9%
Return on equity 20.6% – 14.4%
Return on assets 15.2% -40.3% 6.6%
Return on invested capital – -160.2% –
Return on capital employed 21.7% – 13.4%
Asset turnover 1.6x 1.5x 1.7x
Cash conversion (OCF / net income) 1.6x 0.1x 2.6x
Stock comp / revenue 4.8% 2.8% 4.2%

Financial Health

11 metrics
MetricAXILGPROSONO
Debt / assets – 20.5% –
Debt / equity – -2.8x –
Net debt / EBITDA – -0.5x –
Debt / FCF – -3.5x –
Liabilities / assets 25.3% 107.4% 54.3%
Equity / assets 74.7% -7.4% 45.7%
Interest coverage – – 143.7x
Current ratio 3.3x 0.6x 1.6x
Quick ratio 2.1x 0.2x 1.0x
Cash ratio 1.8x 0.1x 0.7x
Altman Z-score 7.91 -3.01 4.82

Shareholder Returns

7 metrics
MetricAXILGPROSONO
Dividend yield – – –
Net buyback yield – -1.6% 4.4%
Shareholder yield – -1.6% 4.4%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAXILGPROSONO
Forward P/E 8.1xFY2026 – 28.8xFY2026
EPS, next fiscal year $0.68FY2026 $-0.75FY2026 $0.61FY2026
EPS growth, next FY +106.1%FY2026 – –
EPS growth, the year after +44.1% – -59.0%
Revenue, next fiscal year $40.39MFY2026 $572.94MFY2026 $1.57BFY2026
Revenue growth, next FY +30.9%FY2026 -12.1%FY2026 +9.1%FY2026
Revenue growth, the year after +18.5% +22.2% +8.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAXILGPROSONO
Held by institutions 13.2% 35.3% 100.0%
Institutions holding 14 142 306
Change in shares held, QoQ -3.6% +41.9% +0.8%
Institutions buying 8 85 151
Institutions selling 1 23 105
Buyers to sellers 8.00 3.70 1.44

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AXILGPROSONO
AXIL 1.00 0.03 -0.03
GPRO 0.03 1.00 0.21
SONO -0.03 0.21 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AXIL, GPRO and SONO?

Sonos (SONO) is the largest by market capitalisation: Axil Brands (AXIL) $37.43M, GoPro (GPRO) $168.10M, Sonos (SONO) $2.13B.

Which stock is cheaper, AXIL, GPRO and SONO?

Axil Brands (AXIL) trades on the lowest price-to-earnings ratio (Axil Brands (AXIL) 13.4x, GoPro (GPRO) -1.1x, Sonos (SONO) 37.4x). On next year's consensus earnings, Axil Brands (AXIL) is cheapest (Axil Brands (AXIL) 8.1x, Sonos (SONO) 28.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Axil Brands (AXIL) grew revenue fastest over the trailing twelve months: Axil Brands (AXIL) +10.3%, GoPro (GPRO) -23.8%, Sonos (SONO) +5.6%.

Which company is more profitable?

Axil Brands (AXIL) has the highest net margin (Axil Brands (AXIL) 9.3%, GoPro (GPRO) -27.6%, Sonos (SONO) 3.8%).

Which stock has performed better?

Over the past year Sonos (SONO) returned the most: Axil Brands (AXIL) -2.1%, GoPro (GPRO) -51.4%, Sonos (SONO) +1.1%. Over five years, Sonos (SONO) compounded fastest (GoPro (GPRO) -34.5%/yr, Sonos (SONO) -10.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sonos (SONO) has been the steadiest (Axil Brands (AXIL) 78.3%, GoPro (GPRO) 113.0%, Sonos (SONO) 47.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AXIL, GPRO and SONO?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Axil Brands (AXIL) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.