AXIL vs CRCT vs FIG Stock Comparison

Axil Brands, Cricut and Figma Prices as of Oct 27, 2026 Peers: Industry group
AXIL Axil Brands, Inc.
$5.50 -12.8% 1M -11.9% 1Y
Market cap
$37.29M
P/E
13.4x
Revenue (TTM)
$30.08M
Div. yield
–
Consumer Electronics Consumer Discretionary
3 wins
CRCT Cricut, Inc.
$6.15 +0.2% 1M +15.8% 1Y
Market cap
$1.27B
P/E
14.4x
Revenue (TTM)
$689.79M
Div. yield
–
Consumer Electronics Consumer Discretionary
3 wins
FIG Figma, Inc.
$22.99 +10.2% 1M -56.7% 1Y
Market cap
$12.12B
P/E
–
Revenue (TTM)
$1.20B
Div. yield
–
Creative Software Technology
2 wins

Head to Head

8 decided of 12

Axil Brands leads on 3 of the 12 questions below (Axil Brands 3, Cricut 3, Figma 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAXILCRCTFIGLeader
Larger companyMarket capitalisation $37.29M $1.27B $12.12B FIG
Cheaper on earningsLower P/E, profitable companies only 13.4x 14.4x -8.4x AXIL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.1x 17.1x 82.1x AXIL
Faster revenue growthRevenue growth, trailing twelve months +10.3% -3.1% +42.2% FIG
More profitableNet margin, trailing twelve months 9.3% 12.7% -119.8% CRCT
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -11.9% +15.8% -56.7% CRCT
Better 5-year returnAnnualised price return, 5 years — -26.0%/yr — –
Less volatileAnnualised volatility, 1 year 78.2% 41.9% 74.8% CRCT
Higher overall scoreMean of the five percentile scores vs peers 87/100 72/100 32/100 AXIL

Percentile Scorecard

AXILCRCTFIG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAXILCRCTFIG
Valuation 76 #11 of 42 66 #15 of 42 4 #28 of 29
Growth 85 #7 of 42 34 #28 of 42 39 #17 of 27
Profitability 92 #4 of 40 100 #1 of 40 4 #25 of 26
Financial Health 95 #3 of 44 91 #5 of 44 80 #7 of 31
Shareholder Returns – 70 #9 of 28 –
Overall 87 72 32
  • AXIL ranked among 45 companies in Household Durables
  • CRCT ranked among 45 companies in Household Durables
  • FIG ranked among 32 companies in Workplace Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAXILCRCTFIGSPY
1 month -12.8%+0.2%+10.2% -0.2%
3 months -7.9%+30.9%-5.7% +3.9%
6 months -18.5%+40.1%+33.8% +8.2%
Year to date -20.6%+24.2%-38.5% +12.9%
1 year -11.9%+15.8%-56.7% +12.3%
3 years —-25.7%— +87.4%
3 years, per year —-9.4%— +23.3%
5 years —-77.7%— +67.9%
5 years, per year —-26.0%— +10.9%

Risk

MeasureAXILCRCTFIGSPY
Volatility, 1Y 78.2%41.9%74.8% 12.7%
Downside volatility, 1Y 62.5%41.8%69.7% 12.7%
Beta vs S&P 500, 1Y 0.110.571.00 1.00
Return / volatility, 1Y -0.150.38-0.76 0.97
Max drawdown, 5Y -74.3%-87.5%-86.2% -25.4%
From 52-week high -36.7%-8.2%-56.7% -1.2%
52-week high $8.69$6.70$53.14 $779.14
52-week low $4.75$3.74$16.84 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAXILCRCTFIG
P/E now vs peer median 13.4xmedian 16.0x 14.7xmedian 16.0x -8.5xmedian 31.0x
P/S now vs peer median 1.2xmedian 0.6x 1.9xmedian 0.6x 10.2xmedian 2.4x
EV/EBITDA now vs peer median 9.1xmedian 9.8x 7.6xmedian 9.8x -7.4xmedian 11.3x
P/FCF now vs peer median 8.6xmedian 11.9x 8.7xmedian 11.9x —median 15.6x
P/B now vs peer median 2.7xmedian 1.2x 3.5xmedian 1.2x 8.3xmedian 3.0x
PEG now vs peer median 0.26median 0.64 0.62median 0.64 —median 0.74

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAXILCRCTFIG
Revenue $30.08M $689.79M $1.20B
Gross profit $21.78M $399.65M $971.13M
Operating income $3.00M $106.89M -$1.45B
Net income $2.79M $87.68M -$1.41B
Free cash flow $4.37M $147.65M –
R&D – $67.56M $1.13B
EPS (diluted) $0.34 $0.42 $-2.72
Cash & equivalents $7.93M $266.91M $445.85M
Shares (diluted) 8.25M 211.06M 527.46M
Enterprise value $14.41M $242.16M $5.63B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAXILCRCTFIG
P/E 13.4x 14.7x -8.5x
P/FCF 8.6x 8.7x –
P/Operating cash flow 8.4x 7.1x –
P/S 1.2x 1.9x 10.2x
P/B 2.7x 3.5x 8.3x
P/Tangible book 2.8x 3.5x 8.3x
EV/EBITDA 9.1x 7.6x -7.4x
EV/EBIT 9.9x 9.4x -7.3x
EV/Revenue 1.0x 1.5x 8.8x
EV/FCF 6.8x 6.8x –
EV/Operating cash flow 6.6x 5.6x –
PEG (3Y EPS CAGR) 0.26 0.62 –

Growth

14 metrics
MetricAXILCRCTFIG
Revenue growth (1Y) 10.3% -3.1% 42.2%
Revenue CAGR (3Y) -5.7% -5.5% –
Gross profit growth (1Y) 13.9% 7.7% 31.3%
Gross profit CAGR (3Y) -6.9% 6.6% –
Operating income growth (1Y) 75.2% 27.4% -63.0%
Operating income CAGR (3Y) -2.0% 22.4% –
Net income growth (1Y) 114.4% 22.1% -96.2%
Net income CAGR (3Y) 15.6% 21.9% –
EPS growth (1Y) 114.3% 24.1% 15.4%
EPS CAGR (3Y) 51.6% 23.5% –
Operating cash flow growth (1Y) 1,438% -33.5% –
Operating cash flow CAGR (3Y) 21.5% -12.0% –
Free cash flow growth (1Y) 3,108% -41.3% –
Free cash flow CAGR (3Y) 22.1% -14.4% –

Profitability

14 metrics
MetricAXILCRCTFIG
Gross margin 72.4% 57.9% 81.1%
EBITDA margin 10.8% 19.0% -119.1%
Operating margin 10.0% 15.5% -120.9%
Pretax margin 10.7% 16.9% -115.4%
Net margin 9.3% 12.7% -119.8%
FCF margin 14.5% 21.4% –
Operating cash flow margin 14.9% 26.1% –
Return on equity 20.6% 24.1% -94.2%
Return on assets 15.2% 15.5% -59.9%
Return on invested capital – – –
Return on capital employed 21.7% 29.4% -93.8%
Asset turnover 1.6x 1.2x 0.5x
Cash conversion (OCF / net income) 1.6x 2.1x –
Stock comp / revenue 4.8% 3.9% –

Financial Health

11 metrics
MetricAXILCRCTFIG
Debt / assets – – –
Debt / equity – – –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 25.3% 37.1% 37.1%
Equity / assets 74.7% 62.9% 62.9%
Interest coverage – 188.5x –
Current ratio 3.3x 2.5x 2.5x
Quick ratio 2.1x 1.8x 2.3x
Cash ratio 1.8x 1.4x 2.1x
Altman Z-score 7.90 6.05 6.44

Shareholder Returns

7 metrics
MetricAXILCRCTFIG
Dividend yield – 3.3% –
Net buyback yield – 2.2% –
Shareholder yield – 5.4% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAXILCRCTFIG
Forward P/E 8.1xFY2026 17.1xFY2026 82.1xFY2026
EPS, next fiscal year $0.68FY2026 $0.36FY2026 $0.28FY2026
EPS growth, next FY +106.1%FY2026 +2.9%FY2026 -37.8%FY2026
EPS growth, the year after +44.1% -30.6% +21.4%
Revenue, next fiscal year $40.39MFY2026 $663.76MFY2026 $1.43BFY2026
Revenue growth, next FY +30.9%FY2026 -6.4%FY2026 +35.0%FY2026
Revenue growth, the year after +18.5% +11.9% +34.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAXILCRCTFIG
Held by institutions 13.2% 54.8% 81.2%
Institutions holding 14 153 373
Change in shares held, QoQ -3.6% +5.1% +12.2%
Institutions buying 8 86 257
Institutions selling 1 43 64
Buyers to sellers 8.00 2.00 4.02

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AXILCRCTFIG
AXIL 1.00 0.02 0.01
CRCT 0.02 1.00 0.21
FIG 0.01 0.21 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AXIL, CRCT and FIG?

Figma (FIG) is the largest by market capitalisation: Axil Brands (AXIL) $37.29M, Cricut (CRCT) $1.27B, Figma (FIG) $12.12B.

Which stock is cheaper, AXIL, CRCT and FIG?

Axil Brands (AXIL) trades on the lowest price-to-earnings ratio (Axil Brands (AXIL) 13.4x, Cricut (CRCT) 14.4x, Figma (FIG) -8.4x). On next year's consensus earnings, Axil Brands (AXIL) is cheapest (Axil Brands (AXIL) 8.1x, Cricut (CRCT) 17.1x, Figma (FIG) 82.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Figma (FIG) grew revenue fastest over the trailing twelve months: Axil Brands (AXIL) +10.3%, Cricut (CRCT) -3.1%, Figma (FIG) +42.2%.

Which company is more profitable?

Cricut (CRCT) has the highest net margin (Axil Brands (AXIL) 9.3%, Cricut (CRCT) 12.7%, Figma (FIG) -119.8%).

Which stock has performed better?

Over the past year Cricut (CRCT) returned the most: Axil Brands (AXIL) -11.9%, Cricut (CRCT) +15.8%, Figma (FIG) -56.7%. Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Cricut (CRCT) has been the steadiest (Axil Brands (AXIL) 78.2%, Cricut (CRCT) 41.9%, Figma (FIG) 74.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AXIL, CRCT and FIG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Axil Brands (AXIL) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.