AUR vs BIDU vs GOOGL Stock Comparison

Aurora Innovation, Baidu and Alphabet Prices as of Oct 27, 2026 Peers: Industry group
AUR Aurora Innovation, Inc.
$5.12 -15.2% 1M -2.8% 1Y
Market cap
$10.07B
P/E
–
Revenue (TTM)
$5.00M
Div. yield
–
Autonomous Driving Technology
1 win
BIDU Baidu, Inc.
$78.27 -10.4% 1M -39.2% 1Y
Market cap
$2.72B
P/E
–
Revenue (TTM)
$18.33B
Div. yield
–
AI Platforms Technology
1 win
GOOGL Alphabet Inc.
$320.58 -6.8% 1M +19.1% 1Y
Market cap
$3.94T
P/E
16.2x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
7 wins

Head to Head

9 decided of 12

Alphabet leads on 7 of the 12 questions below (Alphabet 7, Baidu 1, Aurora Innovation 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAURBIDUGOOGLLeader
Larger companyMarket capitalisation $10.07B $2.72B $3.94T GOOGL
Cheaper on earningsLower P/E, profitable companies only -11.2x -5.6x 16.2x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 14.4x 15.2x BIDU
Faster revenue growthRevenue growth, trailing twelve months +400.0% -0.9% +20.1% AUR
More profitableNet margin, trailing twelve months -18,000.0% -2.6% 54.8% GOOGL
Better return on capitalReturn on invested capital — -2.0% 18.6% GOOGL
Less leveragedLower net debt / EBITDA — — -0.8x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.8% -39.2% +19.1% GOOGL
Better 5-year returnAnnualised price return, 5 years -12.5%/yr -14.2%/yr +17.1%/yr GOOGL
Less volatileAnnualised volatility, 1 year 67.0% 47.1% 31.3% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 43/100 55/100 61/100 GOOGL

Percentile Scorecard

AURBIDUGOOGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAURBIDUGOOGL
Valuation 33 #9 of 13 92 #11 of 124 38 #104 of 167
Growth 55 #6 of 12 19 #92 of 113 72 #43 of 153
Profitability 9 #11 of 12 55 #50 of 109 88 #20 of 153
Financial Health 75 #4 of 13 56 #56 of 127 79 #38 of 179
Shareholder Returns – – 28 #68 of 94
Overall 43 55 61
  • AUR ranked among 14 companies in Robotics and Automation
  • BIDU ranked among 137 companies in Infrastructure Software
  • GOOGL ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAURBIDUGOOGLSPY
1 month -15.2%-10.4%-6.8% -0.2%
3 months -17.6%-25.4%-3.9% +3.9%
6 months +3.4%-37.8%-8.3% +8.2%
Year to date +33.3%-40.1%+2.4% +12.9%
1 year -2.8%-39.2%+19.1% +12.3%
3 years +197.7%-26.9%+162.4% +87.4%
3 years, per year +43.9%-9.9%+38.0% +23.3%
5 years -48.7%-53.6%+119.8% +67.9%
5 years, per year -12.5%-14.2%+17.1% +10.9%
10 years —-55.3%+684.4% +261.1%
10 years, per year —-7.7%+22.9% +13.7%

Risk

MeasureAURBIDUGOOGLSPY
Volatility, 1Y 67.0%47.1%31.3% 12.7%
Downside volatility, 1Y 67.9%45.0%28.8% 12.7%
Beta vs S&P 500, 1Y 2.971.661.35 1.00
Return / volatility, 1Y -0.04-0.830.61 0.97
Max drawdown, 5Y -93.3%-55.3%-44.3% -25.4%
From 52-week high -39.0%-51.8%-20.4% -1.2%
52-week high $8.40$162.52$402.62 $779.14
52-week low $3.77$77.20$267.47 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAURBIDUGOOGL
P/E now vs peer median -11.2x -5.6xmedian 38.6x 16.0xmedian 17.3x
P/S now vs peer median 2,046xmedian 18.7x 1.5xmedian 4.4x 8.7xmedian 1.4x
EV/EBITDA now vs peer median -9.6x —median 34.5x 21.7xmedian 14.2x
P/FCF now vs peer median -13.6xmedian 14.5x 5.6xmedian 29.4x 73.1xmedian 11.5x
P/B now vs peer median 5.2xmedian 1.1x 0.6xmedian 3.3x 6.1xmedian 1.8x
PEG now vs peer median -0.34 0.10median 1.28 0.25median 0.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAURBIDUGOOGL
Revenue $5.00M $18.33B $445.87B
Gross profit -$20.00M $1.81B $271.52B
Operating income -$970.00M -$999.00M $147.63B
Net income -$900.00M -$543.00M $244.21B
Free cash flow -$751.00M $4.78B $53.27B
R&D $779.00M $2.84B $68.97B
EPS (diluted) $-0.46 $-11.24 $19.83
Cash & equivalents $136.00M $3.61B $55.91B
Total debt – $10.97B $98.17B
Shares (diluted) 1.98B 42.88M 12.31B
Enterprise value $5.10B -$72.74B $3.70T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAURBIDUGOOGL
P/E -11.2x -5.6x 16.0x
P/FCF -13.6x 5.6x 73.1x
P/Operating cash flow -15.1x 18.0x 21.0x
P/S 2,046x 1.5x 8.7x
P/B 5.2x 0.6x 6.1x
P/Tangible book 7.7x 0.7x 6.2x
EV/EBITDA -9.6x – 21.7x
EV/EBIT -9.3x -13.1x 25.4x
EV/Revenue 1,803x 0.7x 8.4x
EV/FCF -12.0x 2.7x 70.4x
EV/Operating cash flow -13.3x 8.9x 20.2x
PEG (3Y EPS CAGR) -0.34 0.10 0.25

Growth

14 metrics
MetricAURBIDUGOOGL
Revenue growth (1Y) 400.0% -0.9% 20.1%
Revenue CAGR (3Y) -40.7% -0.5% 15.5%
Gross profit growth (1Y) -400.0% 12,345% 24.0%
Gross profit CAGR (3Y) – -36.6% 19.2%
Operating income growth (1Y) -16.0% -140.6% 21.6%
Operating income CAGR (3Y) 19.0% -32.9% 25.6%
Net income growth (1Y) -11.1% -114.0% 111.3%
Net income CAGR (3Y) 20.1% -30.7% 58.8%
EPS growth (1Y) -0.4% -201.2% 109.3%
EPS CAGR (3Y) 32.8% -55.3% 64.3%
Operating cash flow growth (1Y) -18.9% 2,449% 38.9%
Operating cash flow CAGR (3Y) -4.4% -31.9% 23.3%
Free cash flow growth (1Y) -25.0% 236.1% -20.2%
Free cash flow CAGR (3Y) -6.4% -6.5% -9.2%

Profitability

14 metrics
MetricAURBIDUGOOGL
Gross margin -400.0% 9.9% 60.9%
EBITDA margin -18,780% – 38.8%
Operating margin -19,400% -5.5% 33.1%
Pretax margin -18,000% -2.3% 67.1%
Net margin -18,000% -2.6% 54.8%
FCF margin -15,020% 26.1% 11.9%
Operating cash flow margin -13,580% 8.1% 41.6%
Return on equity -46.0% -1.3% 43.6%
Return on assets -41.4% -0.8% 30.0%
Return on invested capital – -2.0% 18.6%
Return on capital employed -47.0% -1.8% 21.5%
Asset turnover 0.0x 0.3x 0.5x
Cash conversion (OCF / net income) 0.8x -2.7x 0.8x
Stock comp / revenue 4,100% – 6.3%

Financial Health

11 metrics
MetricAURBIDUGOOGL
Debt / assets – 15.8% 10.6%
Debt / equity – 0.3x 0.2x
Net debt / EBITDA – – -0.8x
Debt / FCF – 2.3x 1.8x
Liabilities / assets 9.9% 40.1% 30.5%
Equity / assets 90.1% 59.9% 69.5%
Interest coverage – -2.7x –
Current ratio 11.4x 2.3x 2.7x
Quick ratio 11.1x 2.0x 2.5x
Cash ratio 11.1x 1.9x 1.9x
Altman Z-score 24.18 – 10.35

Shareholder Returns

7 metrics
MetricAURBIDUGOOGL
Dividend yield – – 0.3%
Net buyback yield -7.2% – 0.4%
Shareholder yield -7.2% – 0.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAURBIDUGOOGL
Forward P/E – 14.4xFY2026 15.2xFY2026
EPS, next fiscal year $-0.51FY2026 $5.42FY2026 $21.10FY2026
EPS growth, next FY – -29.1%FY2026 +95.2%FY2026
EPS growth, the year after – +21.8% -31.6%
Revenue, next fiscal year $14.39MFY2026 $19.51BFY2026 $528.22BFY2026
Revenue growth, next FY +379.8%FY2026 +5.7%FY2026 +31.1%FY2026
Revenue growth, the year after +1,192.9% -0.6% +21.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAURBIDUGOOGL
Held by institutions 99.2% 17.5% 80.1%
Institutions holding 460 490 5,740
Change in shares held, QoQ +3.8% +8.1% +4.6%
Institutions buying 279 236 2,656
Institutions selling 100 144 2,573
Buyers to sellers 2.79 1.64 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AURBIDUGOOGL
AUR 1.00 0.40 0.34
BIDU 0.40 1.00 0.32
GOOGL 0.34 0.32 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, AUR, BIDU and GOOGL?

Alphabet (GOOGL) is the largest by market capitalisation: Aurora Innovation (AUR) $10.07B, Baidu (BIDU) $2.72B, Alphabet (GOOGL) $3.94T.

Which company is growing faster?

Aurora Innovation (AUR) grew revenue fastest over the trailing twelve months: Aurora Innovation (AUR) +400.0%, Baidu (BIDU) -0.9%, Alphabet (GOOGL) +20.1%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Aurora Innovation (AUR) -18,000.0%, Baidu (BIDU) -2.6%, Alphabet (GOOGL) 54.8%). On return on invested capital, Alphabet (GOOGL) leads (Baidu (BIDU) -2.0%, Alphabet (GOOGL) 18.6%).

Which stock has performed better?

Over the past year Alphabet (GOOGL) returned the most: Aurora Innovation (AUR) -2.8%, Baidu (BIDU) -39.2%, Alphabet (GOOGL) +19.1%. Over five years, Alphabet (GOOGL) compounded fastest (Aurora Innovation (AUR) -12.5%/yr, Baidu (BIDU) -14.2%/yr, Alphabet (GOOGL) +17.1%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Aurora Innovation (AUR) 67.0%, Baidu (BIDU) 47.1%, Alphabet (GOOGL) 31.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AUR, BIDU and GOOGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.