AREB vs AS vs SWBI Stock Comparison

American Rebel Holdings, Amer Sports and Smith & Wesson Brands Prices as of Oct 27, 2026 Peers: Industry group
AS Amer Sports, Inc.
$28.19 +1.5% 1M -13.4% 1Y
Market cap
$15.60B
P/E
28.5x
Revenue (TTM)
$7.44B
Div. yield
–
Sporting Goods Consumer Discretionary
5 wins

Head to Head

10 decided of 12

Amer Sports leads on 5 of the 12 questions below (Amer Sports 5, Smith & Wesson Brands 3, American Rebel Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAREBASSWBILeader
Larger companyMarket capitalisation $448.83K $15.60B $618.61M AS
Cheaper on earningsLower P/E, profitable companies only 0.0x 28.5x 25.3x SWBI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 0.0x 22.7x 23.9x AREB
Faster revenue growthRevenue growth, trailing twelve months -1.6% +30.5% +17.0% AS
More profitableNet margin, trailing twelve months -387.7% 7.3% 4.4% AS
Better return on capitalReturn on invested capital — 9.7% 6.6% AS
Less leveragedLower net debt / EBITDA -0.9x -0.4x 0.3x AREB
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -100.0% -13.4% +36.6% SWBI
Better 5-year returnAnnualised price return, 5 years — — -8.1%/yr –
Less volatileAnnualised volatility, 1 year 616.6% 39.8% 42.7% AS
Higher overall scoreMean of the five percentile scores vs peers 16/100 60/100 73/100 SWBI

Percentile Scorecard

AREBASSWBI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAREBASSWBI
Valuation 21 #27 of 34 42 #20 of 34 82 #7 of 34
Growth 29 #23 of 32 97 #2 of 32 84 #6 of 32
Profitability 3 #31 of 32 97 #2 of 32 71 #10 of 32
Financial Health 9 #30 of 33 59 #14 of 33 53 #16 of 33
Shareholder Returns – 6 #17 of 18 77 #5 of 18
Overall 16 60 73
  • AREB ranked among 34 companies in Leisure Products
  • AS ranked among 34 companies in Leisure Products
  • SWBI ranked among 34 companies in Leisure Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAREBASSWBISPY
1 month -37.5%+1.5%-2.7% -0.2%
3 months -75.0%-21.6%-5.4% +3.9%
6 months -91.5%-19.0%-8.9% +8.2%
Year to date -100.0%-24.5%+40.6% +12.9%
1 year -100.0%-13.4%+36.6% +12.3%
3 years -100.0%—-2.5% +87.4%
3 years, per year -99.8%—-0.9% +23.3%
5 years ——-34.6% +67.9%
5 years, per year ——-8.1% +10.9%
10 years ——-29.8% +261.1%
10 years, per year ——-3.5% +13.7%

Risk

MeasureAREBASSWBISPY
Volatility, 1Y 616.6%39.8%42.7% 12.7%
Downside volatility, 1Y 744.8%37.9%31.0% 12.7%
Beta vs S&P 500, 1Y -1.011.490.56 1.00
Return / volatility, 1Y -0.16-0.340.86 0.97
Max drawdown, 5Y -100.0%-40.7%-67.8% -25.4%
From 52-week high -100.0%-32.8%-16.7% -1.2%
52-week high $3,420.00$41.96$16.67 $779.14
52-week low $0.04$26.25$8.16 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAREBASSWBI
P/E now vs peer median 0.0xmedian 17.8x 28.7xmedian 17.8x 25.4xmedian 17.8x
P/S now vs peer median 0.1xmedian 1.1x 2.1xmedian 1.1x 1.1xmedian 1.1x
EV/EBITDA now vs peer median -0.9xmedian 9.4x 10.8xmedian 9.4x 9.6xmedian 9.4x
P/FCF now vs peer median -0.1xmedian 10.2x 22.6xmedian 10.2x 7.6xmedian 10.2x
P/B now vs peer median 0.1xmedian 1.4x 2.3xmedian 1.4x 1.7xmedian 1.4x
PEG now vs peer median 0.00median 0.32 —median 0.32 -2.13median 0.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAREBASSWBI
Revenue $9.33M $7.44B $551.35M
Gross profit -$292.34K $4.45B $151.30M
Operating income -$16.04M $956.70M $36.39M
Net income -$36.03M $567.80M $24.48M
Free cash flow -$6.27M $694.70M $82.07M
R&D $754.03K – $9.85M
EPS (diluted) $-7.03 $0.97 $0.54
Cash & equivalents $1.22M $720.40M $18.70M
Total debt $52.38M $147.40M $39.19M
Shares (diluted) 5.14M 563.08M 45.48M
Enterprise value -$10.98M $13.19B $530.87M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAREBASSWBI
P/E 0.0x 28.7x 25.4x
P/FCF -0.1x 22.6x 7.6x
P/Operating cash flow -0.1x 16.4x 5.5x
P/S 0.1x 2.1x 1.1x
P/B 0.1x 2.3x 1.7x
P/Tangible book 0.2x 3.8x 1.7x
EV/EBITDA -0.9x 10.8x 9.6x
EV/EBIT -0.9x 15.8x 17.7x
EV/Revenue 1.5x 2.0x 1.2x
EV/FCF -2.3x 21.8x 7.8x
EV/Operating cash flow -2.3x 15.8x 5.7x
PEG (3Y EPS CAGR) 0.00 – -2.13

Growth

14 metrics
MetricAREBASSWBI
Revenue growth (1Y) -1.6% 30.5% 17.0%
Revenue CAGR (3Y) -15.6% – 2.7%
Gross profit growth (1Y) 60.2% 37.3% 21.0%
Gross profit CAGR (3Y) -30.4% – -0.5%
Operating income growth (1Y) -21.9% 52.3% 62.1%
Operating income CAGR (3Y) -30.4% – -9.3%
Net income growth (1Y) -9.7% 142.9% 106.3%
Net income CAGR (3Y) -75.4% – -12.6%
EPS growth (1Y) 100.0% 117.4% 100.7%
EPS CAGR (3Y) 98.7% – -11.9%
Operating cash flow growth (1Y) 6.8% 106.4% 632.8%
Operating cash flow CAGR (3Y) -0.1% – 31.2%
Free cash flow growth (1Y) 6.8% 170.6% 1,537%
Free cash flow CAGR (3Y) -0.2% – 49.9%

Profitability

14 metrics
MetricAREBASSWBI
Gross margin -3.1% 59.8% 27.4%
EBITDA margin -168.5% 18.8% 12.1%
Operating margin -172.0% 12.9% 6.6%
Pretax margin -386.1% 10.8% 6.0%
Net margin -387.7% 7.3% 4.4%
FCF margin -67.2% 9.3% 14.9%
Operating cash flow margin -66.7% 12.9% 20.6%
Return on equity -669.8% 8.3% 6.5%
Return on assets -123.4% 5.6% 4.7%
Return on invested capital – 9.7% 6.6%
Return on capital employed -259.4% 11.7% 8.1%
Asset turnover 0.3x 0.7x 1.1x
Cash conversion (OCF / net income) 0.2x 1.7x 4.6x
Stock comp / revenue – 0.7% 1.5%

Financial Health

11 metrics
MetricAREBASSWBI
Debt / assets 54.3% 1.4% 7.5%
Debt / equity 4.2x 0.0x 0.1x
Net debt / EBITDA -0.9x -0.4x 0.3x
Debt / FCF -2.4x 0.2x 0.5x
Liabilities / assets 87.1% 32.9% 28.6%
Equity / assets 12.9% 67.1% 71.4%
Interest coverage -5.0x 10.6x 3.7x
Current ratio 0.2x 1.8x 3.6x
Quick ratio 0.1x 0.7x 0.7x
Cash ratio 0.1x 0.4x 0.3x
Altman Z-score -8.08 4.01 5.18

Shareholder Returns

7 metrics
MetricAREBASSWBI
Dividend yield – – 3.7%
Net buyback yield -665.2% -5.5% –
Shareholder yield -665.2% -5.5% 3.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAREBASSWBI
Forward P/E 0.0xFY2024 22.7xFY2026 23.9xFY2026
EPS, next fiscal year $23,996,733.75FY2024 $1.24FY2026 $0.58FY2026
EPS growth, next FY – +27.8%FY2026 +41.5%FY2026
EPS growth, the year after +876.6% +40.3% 0.0%
Revenue, next fiscal year – $7.73BFY2026 $587.52MFY2026
Revenue growth, next FY – +17.7%FY2026 +12.2%FY2026
Revenue growth, the year after – +16.5% +1.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAREBASSWBI
Held by institutions – 38.1% 64.9%
Institutions holding – 354 199
Change in shares held, QoQ – +4.1% +14.6%
Institutions buying – 236 113
Institutions selling – 87 51
Buyers to sellers – 2.71 2.22

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AREBASSWBI
AREB 1.00 -0.08 -0.03
AS -0.08 1.00 0.12
SWBI -0.03 0.12 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AREB, AS and SWBI?

Amer Sports (AS) is the largest by market capitalisation: American Rebel Holdings (AREB) $448.83K, Amer Sports (AS) $15.60B, Smith & Wesson Brands (SWBI) $618.61M.

Which stock is cheaper, AREB, AS and SWBI?

Smith & Wesson Brands (SWBI) trades on the lowest price-to-earnings ratio (American Rebel Holdings (AREB) 0.0x, Amer Sports (AS) 28.5x, Smith & Wesson Brands (SWBI) 25.3x). On next year's consensus earnings, American Rebel Holdings (AREB) is cheapest (American Rebel Holdings (AREB) 0.0x, Amer Sports (AS) 22.7x, Smith & Wesson Brands (SWBI) 23.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Amer Sports (AS) grew revenue fastest over the trailing twelve months: American Rebel Holdings (AREB) -1.6%, Amer Sports (AS) +30.5%, Smith & Wesson Brands (SWBI) +17.0%.

Which company is more profitable?

Amer Sports (AS) has the highest net margin (American Rebel Holdings (AREB) -387.7%, Amer Sports (AS) 7.3%, Smith & Wesson Brands (SWBI) 4.4%). On return on invested capital, Amer Sports (AS) leads (Amer Sports (AS) 9.7%, Smith & Wesson Brands (SWBI) 6.6%).

Which stock has performed better?

Over the past year Smith & Wesson Brands (SWBI) returned the most: American Rebel Holdings (AREB) -100.0%, Amer Sports (AS) -13.4%, Smith & Wesson Brands (SWBI) +36.6%. Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Amer Sports (AS) has been the steadiest (American Rebel Holdings (AREB) 616.6%, Amer Sports (AS) 39.8%, Smith & Wesson Brands (SWBI) 42.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AREB, AS and SWBI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Amer Sports (AS) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.