AMZN vs MSFT vs ROKU Stock Comparison

Amazon Com, Microsoft and Roku Prices as of Oct 27, 2026 Peers: Industry group
AMZN Amazon Com Inc
$253.10 +1.4% 1M +11.5% 1Y
Market cap
$2.73T
P/E
20.6x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
2 wins
MSFT Microsoft Corp
$531.33 +2.9% 1M 0.0% 1Y
Market cap
$3.95T
P/E
29.5x
Revenue (TTM)
$331.84B
Div. yield
0.69%
Cloud Platforms Technology
7 wins
ROKU Roku, Inc
$156.66 +2.6% 1M +58.5% 1Y
Market cap
$23.25B
P/E
65.3x
Revenue (TTM)
$5.21B
Div. yield
–
Operating Systems Technology
2 wins

Head to Head

11 decided of 12

Microsoft leads on 7 of the 12 questions below (Microsoft 7, Amazon Com 2, Roku 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNMSFTROKULeader
Larger companyMarket capitalisation $2.73T $3.95T $23.25B MSFT
Cheaper on earningsLower P/E, profitable companies only 20.6x 29.5x 65.3x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.7x 26.1x 55.6x AMZN
Faster revenue growthRevenue growth, trailing twelve months +15.8% +17.8% +18.5% ROKU
More profitableNet margin, trailing twelve months 18.1% 40.3% 6.8% MSFT
Better return on capitalReturn on invested capital 11.0% 26.7% — MSFT
Less leveragedLower net debt / EBITDA 0.0x -0.2x — MSFT
Higher dividend yieldTrailing dividend yield — 0.69% — –
Better 1-year returnPrice return, last 12 months +11.5% 0.0% +58.5% ROKU
Better 5-year returnAnnualised price return, 5 years +8.0%/yr +10.4%/yr -13.4%/yr MSFT
Less volatileAnnualised volatility, 1 year 34.2% 32.7% 40.0% MSFT
Higher overall scoreMean of the five percentile scores vs peers 64/100 79/100 78/100 MSFT

Percentile Scorecard

AMZNMSFTROKU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNMSFTROKU
Valuation 18 #85 of 104 57 #17 of 38 71 #37 of 124
Growth 92 #9 of 99 77 #9 of 36 96 #5 of 113
Profitability 68 #32 of 98 97 #2 of 34 78 #25 of 109
Financial Health 77 #27 of 112 84 #7 of 38 79 #28 of 127
Shareholder Returns – 80 #5 of 21 67 #22 of 65
Overall 64 79 78
  • AMZN ranked among 115 companies in Retail
  • MSFT ranked among 39 companies in Cloud Computing
  • ROKU ranked among 137 companies in Infrastructure Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNMSFTROKUSPY
1 month +1.4%+2.9%+2.6% -0.2%
3 months +9.6%+35.1%+8.9% +3.9%
6 months -2.5%+23.8%+39.5% +8.2%
Year to date +9.7%+9.9%+44.4% +12.9%
1 year +11.5%0.0%+58.5% +12.3%
3 years +98.1%+61.1%+178.0% +87.4%
3 years, per year +25.6%+17.2%+40.6% +23.3%
5 years +46.9%+63.8%-51.1% +67.9%
5 years, per year +8.0%+10.4%-13.4% +10.9%
10 years +518.6%+784.1%— +261.1%
10 years, per year +20.0%+24.4%— +13.7%

Risk

MeasureAMZNMSFTROKUSPY
Volatility, 1Y 34.2%32.7%40.0% 12.7%
Downside volatility, 1Y 30.1%30.8%34.9% 12.7%
Beta vs S&P 500, 1Y 1.461.001.38 1.00
Return / volatility, 1Y 0.340.001.46 0.97
Max drawdown, 5Y -55.7%-37.6%-87.9% -25.4%
From 52-week high -10.9%-2.2%-2.1% -1.2%
52-week high $284.02$543.45$160.06 $779.14
52-week low $198.79$352.83$82.93 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNMSFTROKU
P/E now vs peer median 20.6xmedian 16.7x 29.5xmedian 29.5x 65.3xmedian 38.6x
P/S now vs peer median 3.7xmedian 0.5x 11.9xmedian 4.5x 4.5xmedian 4.4x
EV/EBITDA now vs peer median 17.2xmedian 9.0x 19.7xmedian 23.9x 60.5xmedian 34.5x
P/FCF now vs peer median -104.0xmedian 16.5x 58.9xmedian 15.0x 32.7xmedian 29.4x
P/B now vs peer median 4.9xmedian 1.7x 8.9xmedian 4.3x 8.2xmedian 3.3x
PEG now vs peer median 0.16median 0.72 1.29median 0.38 1.83median 1.28

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNMSFTROKU
Revenue $730.00B $331.84B $5.21B
Gross profit $377.28B $225.47B $2.37B
Operating income $87.91B $155.24B $273.39M
Net income $132.25B $133.75B $355.21M
Free cash flow -$26.23B $66.99B $709.91M
R&D – $35.56B $736.05M
EPS (diluted) $12.13 $17.95 $2.34
Cash & equivalents $78.21B $20.94B $2.00B
Total debt $128.89B $40.29B –
Shares (diluted) 10.90B 7.45B 151.90M
Enterprise value $2.25T $3.87T $13.69B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNMSFTROKU
P/E 20.6x 29.5x 65.3x
P/FCF -104.0x 58.9x 32.7x
P/Operating cash flow 19.6x 21.6x 32.3x
P/S 3.7x 11.9x 4.5x
P/B 4.9x 8.9x 8.2x
P/Tangible book 4.9x 9.3x 8.4x
EV/EBITDA 17.2x 19.7x 60.5x
EV/EBIT 31.1x 25.2x 75.7x
EV/Revenue 3.7x 11.8x 4.0x
EV/FCF -104.3x 58.4x 29.1x
EV/Operating cash flow 19.6x 21.4x 28.8x
PEG (3Y EPS CAGR) 0.16 1.29 1.83

Growth

14 metrics
MetricAMZNMSFTROKU
Revenue growth (1Y) 15.8% 17.8% 18.5%
Revenue CAGR (3Y) 12.7% 16.1% 17.4%
Gross profit growth (1Y) 18.8% 16.3% 22.5%
Gross profit CAGR (3Y) 16.9% 15.6% 18.2%
Operating income growth (1Y) 26.2% 20.8% 275.3%
Operating income CAGR (3Y) 68.7% 20.6% 33.4%
Net income growth (1Y) 106.3% 31.3% 677.5%
Net income CAGR (3Y) 130.7% 22.7% 36.4%
EPS growth (1Y) 104.5% 31.6% 669.1%
EPS CAGR (3Y) 127.5% 22.8% 35.7%
Operating cash flow growth (1Y) 38.4% 34.4% 81.4%
Operating cash flow CAGR (3Y) 49.6% 27.8% 260.2%
Free cash flow growth (1Y) -885.3% -6.5% 82.1%
Free cash flow CAGR (3Y) -17.6% 4.0% 84.4%

Profitability

14 metrics
MetricAMZNMSFTROKU
Gross margin 51.7% 67.9% 45.5%
EBITDA margin 21.8% 59.9% 6.6%
Operating margin 12.0% 46.8% 5.2%
Pretax margin 23.2% 50.0% 7.4%
Net margin 18.1% 40.3% 6.8%
FCF margin -3.6% 20.2% 13.6%
Operating cash flow margin 19.1% 55.1% 13.8%
Return on equity 26.6% 31.2% 12.9%
Return on assets 13.2% 18.4% 8.0%
Return on invested capital 11.0% 26.7% –
Return on capital employed 11.5% 27.8% 8.5%
Asset turnover 0.7x 0.5x 1.2x
Cash conversion (OCF / net income) 1.1x 1.4x 2.0x
Stock comp / revenue 2.9% 3.7% 6.3%

Financial Health

11 metrics
MetricAMZNMSFTROKU
Debt / assets 11.8% 5.3% –
Debt / equity 0.2x 0.1x –
Net debt / EBITDA 0.0x -0.2x –
Debt / FCF -4.9x 0.6x –
Liabilities / assets 49.7% 41.7% 38.3%
Equity / assets 50.3% 58.3% 61.7%
Interest coverage 27.7x 50.9x 129.4x
Current ratio 1.0x 1.2x 2.9x
Quick ratio 0.9x 0.9x 2.7x
Cash ratio 0.5x 0.5x 2.0x
Altman Z-score 4.39 9.27 9.50

Shareholder Returns

7 metrics
MetricAMZNMSFTROKU
Dividend yield – 0.7% –
Net buyback yield – 0.5% 1.1%
Shareholder yield – 1.2% 1.1%
Payout ratio (earnings) – 19.8% –
Payout ratio (FCF) – 39.5% –
Dividend growth (1Y) – 9.8% –
Dividend CAGR (3Y) – 10.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNMSFTROKU
Forward P/E 20.7xFY2026 26.1xFY2027 55.6xFY2026
EPS, next fiscal year $12.23FY2026 $20.39FY2027 $2.82FY2026
EPS growth, next FY +70.6%FY2026 +18.0%FY2027 +378.0%FY2026
EPS growth, the year after -15.3% +11.6% +42.6%
Revenue, next fiscal year $774.81BFY2026 $402.39BFY2027 $5.37BFY2026
Revenue growth, next FY +8.1%FY2026 +21.3%FY2027 +13.3%FY2026
Revenue growth, the year after +27.9% +12.9% +23.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNMSFTROKU
Held by institutions 67.0% 73.9% 86.5%
Institutions holding 6,143 6,229 777
Change in shares held, QoQ +4.8% +3.3% +1.0%
Institutions buying 3,243 3,433 435
Institutions selling 2,411 2,426 240
Buyers to sellers 1.35 1.42 1.81

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNMSFTROKU
AMZN 1.00 0.40 0.32
MSFT 0.40 1.00 0.23
ROKU 0.32 0.23 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, MSFT and ROKU?

Microsoft (MSFT) is the largest by market capitalisation: Amazon Com (AMZN) $2.73T, Microsoft (MSFT) $3.95T, Roku (ROKU) $23.25B.

Which stock is cheaper, AMZN, MSFT and ROKU?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 20.6x, Microsoft (MSFT) 29.5x, Roku (ROKU) 65.3x). On next year's consensus earnings, Amazon Com (AMZN) is cheapest (Amazon Com (AMZN) 20.7x, Microsoft (MSFT) 26.1x, Roku (ROKU) 55.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Roku (ROKU) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.8%, Microsoft (MSFT) +17.8%, Roku (ROKU) +18.5%.

Which company is more profitable?

Microsoft (MSFT) has the highest net margin (Amazon Com (AMZN) 18.1%, Microsoft (MSFT) 40.3%, Roku (ROKU) 6.8%). On return on invested capital, Microsoft (MSFT) leads (Amazon Com (AMZN) 11.0%, Microsoft (MSFT) 26.7%).

Which stock has performed better?

Over the past year Roku (ROKU) returned the most: Amazon Com (AMZN) +11.5%, Microsoft (MSFT) 0.0%, Roku (ROKU) +58.5%. Over five years, Microsoft (MSFT) compounded fastest (Amazon Com (AMZN) +8.0%/yr, Microsoft (MSFT) +10.4%/yr, Roku (ROKU) -13.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Microsoft (MSFT) 0.69%. Amazon Com (AMZN) and Roku (ROKU) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Microsoft (MSFT) has been the steadiest (Amazon Com (AMZN) 34.2%, Microsoft (MSFT) 32.7%, Roku (ROKU) 40.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, MSFT and ROKU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Microsoft (MSFT) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.