AMZN vs MSFT vs NFLX Stock Comparison

Amazon Com, Microsoft and Netflix Prices as of Oct 26, 2026 Peers: Industry group
AMZN Amazon Com Inc
$249.09 -0.2% 1M +11.1% 1Y
Market cap
$2.73T
P/E
20.6x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
1 win
MSFT Microsoft Corp
$532.60 +3.2% 1M +1.7% 1Y
Market cap
$3.95T
P/E
29.5x
Revenue (TTM)
$331.84B
Div. yield
0.01%
Cloud Platforms Technology
7 wins
NFLX Netflix Inc
$63.90 -10.2% 1M -41.6% 1Y
Market cap
$258.48B
P/E
17.5x
Revenue (TTM)
$49.73B
Div. yield
–
Streaming Technology
3 wins

Head to Head

11 decided of 12

Microsoft leads on 7 of the 12 questions below (Microsoft 7, Netflix 3, Amazon Com 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNMSFTNFLXLeader
Larger companyMarket capitalisation $2.73T $3.95T $258.48B MSFT
Cheaper on earningsLower P/E, profitable companies only 20.6x 29.5x 17.5x NFLX
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.4x 26.1x 18.6x NFLX
Faster revenue growthRevenue growth, trailing twelve months +15.8% +17.8% +14.7% MSFT
More profitableNet margin, trailing twelve months 18.1% 40.3% 29.7% MSFT
Better return on capitalReturn on invested capital 11.0% 26.7% 29.2% NFLX
Less leveragedLower net debt / EBITDA 0.0x -0.2x 0.2x MSFT
Higher dividend yieldTrailing dividend yield 0.00% 0.01% 0.00% –
Better 1-year returnPrice return, last 12 months +11.1% +1.7% -41.6% AMZN
Better 5-year returnAnnualised price return, 5 years +8.0%/yr +10.5%/yr -0.7%/yr MSFT
Less volatileAnnualised volatility, 1 year 34.2% 32.8% 36.4% MSFT
Higher overall scoreMean of the five percentile scores vs peers 64/100 79/100 67/100 MSFT

Percentile Scorecard

AMZNMSFTNFLX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNMSFTNFLX
Valuation 18 #85 of 104 57 #17 of 38 44 #94 of 167
Growth 92 #9 of 99 77 #9 of 36 78 #35 of 153
Profitability 68 #32 of 99 97 #2 of 34 97 #6 of 153
Financial Health 77 #27 of 113 84 #7 of 38 53 #84 of 179
Shareholder Returns – 80 #5 of 21 63 #35 of 94
Overall 64 79 67
  • AMZN ranked among 115 companies in Retail
  • MSFT ranked among 39 companies in Cloud Computing
  • NFLX ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNMSFTNFLXSPY
1 month -0.2%+3.2%-10.2% -0.8%
3 months +7.6%+36.9%-9.2% +3.5%
6 months -4.6%+25.4%-30.1% +7.0%
Year to date +7.9%+10.1%-31.8% +12.2%
1 year +11.1%+1.7%-41.6% +13.0%
3 years +95.0%+61.5%+60.6% +86.3%
3 years, per year +25.0%+17.3%+17.1% +23.1%
5 years +46.8%+64.8%-3.6% +68.6%
5 years, per year +8.0%+10.5%-0.7% +11.0%
10 years +505.6%+778.4%+403.1% +258.0%
10 years, per year +19.7%+24.3%+17.5% +13.6%

Risk

MeasureAMZNMSFTNFLXSPY
Volatility, 1Y 34.2%32.8%36.4% 12.7%
Downside volatility, 1Y 30.1%30.9%37.2% 12.7%
Beta vs S&P 500, 1Y 1.451.000.21 1.00
Return / volatility, 1Y 0.320.05-1.14 1.02
Max drawdown, 5Y -55.7%-37.6%-75.9% -25.4%
From 52-week high -12.3%-2.0%-44.8% -1.8%
52-week high $284.02$543.45$115.75 $779.14
52-week low $198.79$352.83$63.90 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNMSFTNFLX
P/E now vs peer median 20.3xmedian 16.7x 29.6xmedian 29.6x 17.9xmedian 17.5x
P/S now vs peer median 3.7xmedian 0.5x 11.9xmedian 4.2x 5.3xmedian 1.4x
EV/EBITDA now vs peer median 16.9xmedian 9.0x 19.7xmedian 24.2x 8.0xmedian 14.5x
P/FCF now vs peer median -102.4xmedian 16.5x 59.1xmedian 15.1x 23.1xmedian 12.1x
P/B now vs peer median 4.9xmedian 1.7x 8.9xmedian 3.9x 9.0xmedian 1.7x
PEG now vs peer median 0.16median 0.72 1.30median 0.38 0.35median 0.41

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNMSFTNFLX
Revenue $730.00B $331.84B $49.73B
Gross profit $377.28B $225.47B $25.21B
Operating income $87.91B $155.24B $15.56B
Net income $132.25B $133.75B $14.77B
Free cash flow -$26.23B $66.99B $11.38B
R&D – $35.56B $3.89B
EPS (diluted) $12.13 $17.95 $3.52
Cash & equivalents $78.21B $20.94B $8.19B
Total debt $128.89B $40.29B $58.27B
Shares (diluted) 10.90B 7.45B 4.20B
Enterprise value $2.24T $3.87T $219.78B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNMSFTNFLX
P/E 20.3x 29.6x 17.9x
P/FCF -102.4x 59.1x 23.1x
P/Operating cash flow 19.3x 21.6x 21.3x
P/S 3.7x 11.9x 5.3x
P/B 4.9x 8.9x 9.0x
P/Tangible book 4.9x 9.3x 9.0x
EV/EBITDA 16.9x 19.7x 8.0x
EV/EBIT 30.6x 25.2x 17.3x
EV/Revenue 3.7x 11.8x 5.4x
EV/FCF -102.6x 58.5x 23.7x
EV/Operating cash flow 19.3x 21.4x 21.9x
PEG (3Y EPS CAGR) 0.16 1.30 0.35

Growth

14 metrics
MetricAMZNMSFTNFLX
Revenue growth (1Y) 15.8% 17.8% 14.7%
Revenue CAGR (3Y) 12.7% 16.1% 15.0%
Gross profit growth (1Y) 18.8% 16.3% 20.9%
Gross profit CAGR (3Y) 16.9% 15.6% 24.9%
Operating income growth (1Y) 26.2% 20.8% 23.1%
Operating income CAGR (3Y) 68.7% 20.6% 37.3%
Net income growth (1Y) 106.3% 31.3% 41.6%
Net income CAGR (3Y) 130.7% 22.7% 48.3%
EPS growth (1Y) 104.5% 31.6% 46.5%
EPS CAGR (3Y) 127.5% 22.8% 51.8%
Operating cash flow growth (1Y) 38.4% 34.4% 28.5%
Operating cash flow CAGR (3Y) 49.6% 27.8% 26.7%
Free cash flow growth (1Y) -885.3% -6.5% 26.9%
Free cash flow CAGR (3Y) -17.6% 4.0% 26.1%

Profitability

14 metrics
MetricAMZNMSFTNFLX
Gross margin 51.7% 67.9% 50.7%
EBITDA margin 21.8% 59.9% 67.3%
Operating margin 12.0% 46.8% 31.3%
Pretax margin 23.2% 50.0% 35.6%
Net margin 18.1% 40.3% 29.7%
FCF margin -3.6% 20.2% 22.9%
Operating cash flow margin 19.1% 55.1% 24.7%
Return on equity 26.6% 31.2% 49.7%
Return on assets 13.2% 18.4% 25.2%
Return on invested capital 11.0% 26.7% 29.2%
Return on capital employed 11.5% 27.8% 33.6%
Asset turnover 0.7x 0.5x 0.8x
Cash conversion (OCF / net income) 1.1x 1.4x 0.8x
Stock comp / revenue 2.9% 3.7% 1.1%

Financial Health

11 metrics
MetricAMZNMSFTNFLX
Debt / assets 11.8% 5.3% 25.8%
Debt / equity 0.2x 0.1x 0.5x
Net debt / EBITDA 0.0x -0.2x 0.2x
Debt / FCF -4.9x 0.6x 1.3x
Liabilities / assets 49.7% 41.7% 50.1%
Equity / assets 50.3% 58.3% 49.9%
Interest coverage 27.7x 50.9x 18.2x
Current ratio 1.0x 1.2x 1.1x
Quick ratio 0.9x 0.9x 0.7x
Cash ratio 0.5x 0.5x 0.7x
Altman Z-score 4.34 9.29 8.40

Shareholder Returns

7 metrics
MetricAMZNMSFTNFLX
Dividend yield – 0.7% –
Net buyback yield – 0.5% 4.8%
Shareholder yield – 1.2% 4.8%
Payout ratio (earnings) – 19.8% –
Payout ratio (FCF) – 39.5% –
Dividend growth (1Y) – 9.8% –
Dividend CAGR (3Y) – 10.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNMSFTNFLX
Forward P/E 20.4xFY2026 26.1xFY2027 18.6xFY2026
EPS, next fiscal year $12.23FY2026 $20.39FY2027 $3.43FY2026
EPS growth, next FY +70.6%FY2026 +18.0%FY2027 +35.6%FY2026
EPS growth, the year after -15.3% +11.6% +6.1%
Revenue, next fiscal year $774.81BFY2026 $402.39BFY2027 $54.15BFY2026
Revenue growth, next FY +8.1%FY2026 +21.3%FY2027 +19.8%FY2026
Revenue growth, the year after +27.9% +12.9% +10.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNMSFTNFLX
Held by institutions 67.0% 73.9% 80.9%
Institutions holding 6,141 6,227 3,358
Change in shares held, QoQ +4.8% +3.3% +2.2%
Institutions buying 3,241 3,432 1,691
Institutions selling 2,411 2,425 1,365
Buyers to sellers 1.34 1.42 1.24

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNMSFTNFLX
AMZN 1.00 0.40 0.16
MSFT 0.40 1.00 0.23
NFLX 0.16 0.23 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, MSFT and NFLX?

Microsoft (MSFT) is the largest by market capitalisation: Amazon Com (AMZN) $2.73T, Microsoft (MSFT) $3.95T, Netflix (NFLX) $258.48B.

Which stock is cheaper, AMZN, MSFT and NFLX?

Netflix (NFLX) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 20.6x, Microsoft (MSFT) 29.5x, Netflix (NFLX) 17.5x). On next year's consensus earnings, Netflix (NFLX) is cheapest (Amazon Com (AMZN) 20.4x, Microsoft (MSFT) 26.1x, Netflix (NFLX) 18.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Microsoft (MSFT) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.8%, Microsoft (MSFT) +17.8%, Netflix (NFLX) +14.7%.

Which company is more profitable?

Microsoft (MSFT) has the highest net margin (Amazon Com (AMZN) 18.1%, Microsoft (MSFT) 40.3%, Netflix (NFLX) 29.7%). On return on invested capital, Netflix (NFLX) leads (Amazon Com (AMZN) 11.0%, Microsoft (MSFT) 26.7%, Netflix (NFLX) 29.2%).

Which stock has performed better?

Over the past year Amazon Com (AMZN) returned the most: Amazon Com (AMZN) +11.1%, Microsoft (MSFT) +1.7%, Netflix (NFLX) -41.6%. Over five years, Microsoft (MSFT) compounded fastest (Amazon Com (AMZN) +8.0%/yr, Microsoft (MSFT) +10.5%/yr, Netflix (NFLX) -0.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Amazon Com (AMZN) 0.00%, Microsoft (MSFT) 0.01%, Netflix (NFLX) 0.00%. Amazon Com (AMZN) and Netflix (NFLX) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Microsoft (MSFT) has been the steadiest (Amazon Com (AMZN) 34.2%, Microsoft (MSFT) 32.8%, Netflix (NFLX) 36.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, MSFT and NFLX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Microsoft (MSFT) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.