AMPL vs FICO vs MKTW Stock Comparison

Amplitude, Fair Isaac and Marketwise Prices as of Oct 29, 2026 Peers: Industry group
AMPL Amplitude, Inc.
$17.10 +25.4% 1M +75.6% 1Y
Market cap
$4.27B
P/E
–
Revenue (TTM)
$374.37M
Div. yield
–
Analytics and BI Technology
1 win
FICO Fair Isaac Corp
$709.00 +14.9% 1M -54.8% 1Y
Market cap
$15.31B
P/E
19.7x
Revenue (TTM)
$2.39B
Div. yield
–
Analytics and BI Technology
7 wins
MKTW Marketwise, Inc.
$19.97 0.0% 1M +39.7% 1Y
Market cap
$312.60M
P/E
23.7x
Revenue (TTM)
$317.50M
Div. yield
5.26%
Analytics and BI Technology
1 win

Head to Head

9 decided of 12

Fair Isaac leads on 7 of the 12 questions below (Fair Isaac 7, Amplitude 1, Marketwise 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMPLFICOMKTWLeader
Larger companyMarket capitalisation $4.27B $15.31B $312.60M FICO
Cheaper on earningsLower P/E, profitable companies only -22.2x 19.7x 23.7x FICO
Cheaper on forward earningsLower price / next fiscal year consensus EPS 244.3x 16.2x 62.4x FICO
Faster revenue growthRevenue growth, trailing twelve months +18.3% +24.1% -11.3% FICO
More profitableNet margin, trailing twelve months -26.6% 34.1% 0.7% FICO
Better return on capitalReturn on invested capital — 62.6% — –
Less leveragedLower net debt / EBITDA — 4.3x — –
Higher dividend yieldTrailing dividend yield — 0.00% 5.26% –
Better 1-year returnPrice return, last 12 months +75.6% -54.8% +39.7% AMPL
Better 5-year returnAnnualised price return, 5 years -25.5%/yr +12.2%/yr -32.3%/yr FICO
Less volatileAnnualised volatility, 1 year 65.7% 66.9% 53.8% MKTW
Higher overall scoreMean of the five percentile scores vs peers 41/100 75/100 54/100 FICO

Percentile Scorecard

AMPLFICOMKTW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMPLFICOMKTW
Valuation 14 #87 of 101 64 #37 of 101 99 #2 of 101
Growth 60 #39 of 97 82 #18 of 97 15 #83 of 97
Profitability 28 #67 of 93 100 #1 of 93 80 #19 of 93
Financial Health 59 #45 of 108 33 #73 of 108 10 #97 of 108
Shareholder Returns 44 #36 of 63 98 #2 of 63 65 #23 of 63
Overall 41 75 54
  • AMPL ranked among 114 companies in Business Applications
  • FICO ranked among 114 companies in Business Applications
  • MKTW ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMPLFICOMKTWSPY
1 month +25.4%+14.9%0.0% +0.7%
3 months +98.6%-37.8%+0.2% +3.7%
6 months +140.5%-30.8%+18.7% +7.1%
Year to date +47.7%-58.1%+33.0% +12.8%
1 year +75.6%-54.8%+39.7% +11.9%
3 years +67.5%-16.7%-55.4% +85.2%
3 years, per year +18.8%-5.9%-23.6% +22.8%
5 years -77.0%+78.1%-85.7% +67.6%
5 years, per year -25.5%+12.2%-32.3% +10.9%
10 years —+494.9%— +262.0%
10 years, per year —+19.5%— +13.7%

Risk

MeasureAMPLFICOMKTWSPY
Volatility, 1Y 65.7%66.9%53.8% 12.7%
Downside volatility, 1Y 64.8%81.7%47.4% 12.6%
Beta vs S&P 500, 1Y 1.090.360.21 1.00
Return / volatility, 1Y 1.15-0.820.74 0.94
Max drawdown, 5Y -93.4%-75.1%-94.2% -25.4%
From 52-week high -1.9%-61.6%-6.4% -1.2%
52-week high $17.44$1,844.98$21.34 $779.14
52-week low $5.61$592.49$13.65 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMPLFICOMKTW
P/E now vs peer median -22.2xmedian 28.0x 19.7xmedian 28.0x 23.7xmedian 28.0x
P/S now vs peer median 11.4xmedian 2.8x 6.4xmedian 2.8x 1.0xmedian 2.8x
EV/EBITDA now vs peer median -44.4xmedian 16.9x 16.5xmedian 16.9x 10.0xmedian 16.9x
P/FCF now vs peer median 145.0xmedian 15.9x 15.4xmedian 15.9x 6.8xmedian 15.9x
P/B now vs peer median 31.3xmedian 3.2x -3.7xmedian 3.2x -1.2xmedian 3.2x
PEG now vs peer median -5.72median 0.89 0.67median 0.89 -2.61median 0.89

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMPLFICOMKTW
Revenue $374.37M $2.39B $317.50M
Gross profit $271.11M $2.04B $273.79M
Operating income -$104.03M $1.24B $25.65M
Net income -$99.53M $815.02M $28.69M
Free cash flow $29.44M $996.02M $45.87M
R&D $108.93M $208.49M $9.37M
EPS (diluted) $-0.77 $35.90 $0.84
Cash & equivalents $73.78M $248.44M $32.91M
Total debt – $5.58B –
Shares (diluted) 129.38M 22.70M 2.64M
Enterprise value $3.56B $14.55B -$127.47M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMPLFICOMKTW
P/E -22.2x 19.7x 23.7x
P/FCF 145.0x 15.4x 6.8x
P/Operating cash flow 134.4x 15.3x 6.7x
P/S 11.4x 6.4x 1.0x
P/B 31.3x -3.7x -1.2x
P/Tangible book 35.4x -3.7x -1.2x
EV/EBITDA -44.4x 16.5x 10.0x
EV/EBIT -39.7x 16.7x 10.9x
EV/Revenue 11.0x 8.6x 0.9x
EV/FCF 140.2x 20.7x 6.1x
EV/Operating cash flow 130.0x 20.6x 6.0x
PEG (3Y EPS CAGR) -5.72 0.67 -2.61

Growth

14 metrics
MetricAMPLFICOMKTW
Revenue growth (1Y) 18.3% 24.1% -11.3%
Revenue CAGR (3Y) 12.8% 17.6% -12.7%
Gross profit growth (1Y) 15.4% 29.2% -12.1%
Gross profit CAGR (3Y) 13.1% 20.6% -13.2%
Operating income growth (1Y) 2.6% 39.7% -67.0%
Operating income CAGR (3Y) 1.9% 26.5% -33.2%
Net income growth (1Y) -3.3% 28.8% -64.7%
Net income CAGR (3Y) 0.4% 24.9% -30.2%
EPS growth (1Y) -4.9% 39.5% -65.9%
EPS CAGR (3Y) 3.9% 29.5% -9.1%
Operating cash flow growth (1Y) 48.7% 28.1% 136.8%
Operating cash flow CAGR (3Y) 61.0% 30.6% -4.3%
Free cash flow growth (1Y) 50.1% 28.5% 135.7%
Free cash flow CAGR (3Y) 74.9% 30.7% -4.9%

Profitability

14 metrics
MetricAMPLFICOMKTW
Gross margin 72.4% 85.1% 86.2%
EBITDA margin -24.8% 52.3% 8.8%
Operating margin -27.8% 51.7% 8.1%
Pretax margin -25.5% 44.5% 9.3%
Net margin -26.6% 34.1% 0.7%
FCF margin 7.9% 41.6% 14.4%
Operating cash flow margin 8.5% 41.8% 14.7%
Return on equity -56.3% – –
Return on assets -26.3% 39.9% 14.8%
Return on invested capital – 62.6% –
Return on capital employed -61.7% 95.3% –
Asset turnover 1.0x 1.2x 1.6x
Cash conversion (OCF / net income) -0.3x 1.2x 1.6x
Stock comp / revenue 25.1% 7.3% 3.3%

Financial Health

11 metrics
MetricAMPLFICOMKTW
Debt / assets – 274.0% –
Debt / equity – -1.4x –
Net debt / EBITDA – 4.3x –
Debt / FCF – 5.6x –
Liabilities / assets 61.8% 301.1% 243.8%
Equity / assets 38.2% -201.1% -143.8%
Interest coverage – 6.6x –
Current ratio 1.0x 1.2x 0.4x
Quick ratio 0.8x 1.5x 0.1x
Cash ratio 0.7x 0.3x 0.1x
Altman Z-score 9.37 8.34 0.68

Shareholder Returns

7 metrics
MetricAMPLFICOMKTW
Dividend yield – – 5.3%
Net buyback yield 2.7% 23.3% 0.6%
Shareholder yield 2.7% 23.3% 5.8%
Payout ratio (earnings) – – 15.2%
Payout ratio (FCF) – – 9.5%
Dividend growth (1Y) – – 22.8%
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMPLFICOMKTW
Forward P/E 244.3xFY2026 16.2xFY2026 62.4xFY2026
EPS, next fiscal year $0.07FY2026 $43.69FY2026 $0.32FY2026
EPS growth, next FY +16.7%FY2026 +46.2%FY2026 -86.1%FY2026
EPS growth, the year after +157.1% +11.1% +425.0%
Revenue, next fiscal year $430.21MFY2026 $2.41BFY2026 $327.52MFY2026
Revenue growth, next FY +25.3%FY2026 +21.0%FY2026 -0.2%FY2026
Revenue growth, the year after +15.1% +18.5% +2.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMPLFICOMKTW
Held by institutions 79.4% 95.7% 5.7%
Institutions holding 201 843 53
Change in shares held, QoQ -3.6% +1.9% +8.7%
Institutions buying 115 382 33
Institutions selling 62 343 12
Buyers to sellers 1.85 1.11 2.75

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMPLFICOMKTW
AMPL 1.00 0.18 0.17
FICO 0.18 1.00 0.11
MKTW 0.17 0.11 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMPL, FICO and MKTW?

Fair Isaac (FICO) is the largest by market capitalisation: Amplitude (AMPL) $4.27B, Fair Isaac (FICO) $15.31B, Marketwise (MKTW) $312.60M.

Which stock is cheaper, AMPL, FICO and MKTW?

Fair Isaac (FICO) trades on the lowest price-to-earnings ratio (Amplitude (AMPL) -22.2x, Fair Isaac (FICO) 19.7x, Marketwise (MKTW) 23.7x). On next year's consensus earnings, Fair Isaac (FICO) is cheapest (Amplitude (AMPL) 244.3x, Fair Isaac (FICO) 16.2x, Marketwise (MKTW) 62.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Fair Isaac (FICO) grew revenue fastest over the trailing twelve months: Amplitude (AMPL) +18.3%, Fair Isaac (FICO) +24.1%, Marketwise (MKTW) -11.3%.

Which company is more profitable?

Fair Isaac (FICO) has the highest net margin (Amplitude (AMPL) -26.6%, Fair Isaac (FICO) 34.1%, Marketwise (MKTW) 0.7%).

Which stock has performed better?

Over the past year Amplitude (AMPL) returned the most: Amplitude (AMPL) +75.6%, Fair Isaac (FICO) -54.8%, Marketwise (MKTW) +39.7%. Over five years, Fair Isaac (FICO) compounded fastest (Amplitude (AMPL) -25.5%/yr, Fair Isaac (FICO) +12.2%/yr, Marketwise (MKTW) -32.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Fair Isaac (FICO) 0.00%, Marketwise (MKTW) 5.26%. Amplitude (AMPL) and Fair Isaac (FICO) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Marketwise (MKTW) has been the steadiest (Amplitude (AMPL) 65.7%, Fair Isaac (FICO) 66.9%, Marketwise (MKTW) 53.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMPL, FICO and MKTW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Fair Isaac (FICO) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.