ADBE vs CRM vs INTU Stock Comparison

Adobe, Salesforce and Intuit Prices as of Oct 23, 2026 Peers: Industry group
ADBE Adobe Inc.
$263.82 +9.6% 1M -25.5% 1Y
Market cap
$102.20B
P/E
14.0x
Revenue (TTM)
$25.97B
Div. yield
–
Creative Software Technology
6 wins
CRM Salesforce, Inc.
$248.53 +4.6% 1M -2.6% 1Y
Market cap
$203.08B
P/E
21.0x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
3 wins
INTU Intuit Inc.
$343.39 +19.7% 1M -49.3% 1Y
Market cap
$93.77B
P/E
20.5x
Revenue (TTM)
$21.45B
Div. yield
–
Accounting Software Technology
2 wins

Head to Head

11 decided of 12

Adobe leads on 6 of the 12 questions below (Adobe 6, Salesforce 3, Intuit 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionADBECRMINTULeader
Larger companyMarket capitalisation $102.20B $203.08B $93.77B CRM
Cheaper on earningsLower P/E, profitable companies only 14.0x 21.0x 20.5x ADBE
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.5x 14.1x 15.9x ADBE
Faster revenue growthRevenue growth, trailing twelve months +12.0% +11.2% +13.9% INTU
More profitableNet margin, trailing twelve months 28.0% 22.0% 21.3% ADBE
Better return on capitalReturn on invested capital 54.5% 9.0% 16.7% ADBE
Less leveragedLower net debt / EBITDA -0.4x 1.9x 0.1x ADBE
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -25.5% -2.6% -49.3% CRM
Better 5-year returnAnnualised price return, 5 years -16.3%/yr -3.2%/yr -10.3%/yr CRM
Less volatileAnnualised volatility, 1 year 42.0% 46.7% 52.4% ADBE
Higher overall scoreMean of the five percentile scores vs peers 65/100 70/100 76/100 INTU

Percentile Scorecard

ADBECRMINTU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisADBECRMINTU
Valuation 59 #13 of 30 75 #26 of 101 84 #17 of 101
Growth 19 #22 of 27 73 #27 of 97 70 #30 of 97
Profitability 100 #1 of 26 88 #12 of 94 94 #7 of 94
Financial Health 61 #13 of 32 44 #61 of 109 70 #33 of 109
Shareholder Returns 88 #3 of 17 70 #20 of 64 62 #25 of 64
Overall 65 70 76
  • ADBE ranked among 33 companies in Workplace Software
  • CRM ranked among 114 companies in Business Applications
  • INTU ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodADBECRMINTUSPY
1 month +9.6%+4.6%+19.7% -1.0%
3 months +17.2%+51.9%+15.9% +2.9%
6 months +7.5%+39.5%-13.3% +6.4%
Year to date -24.6%-6.2%-48.2% +11.4%
1 year -25.5%-2.6%-49.3% +13.1%
3 years -51.1%+21.7%-32.1% +79.4%
3 years, per year -21.2%+6.8%-12.1% +21.5%
5 years -59.0%-15.0%-41.9% +67.7%
5 years, per year -16.3%-3.2%-10.3% +10.9%
10 years +142.0%+235.9%+216.6% +255.2%
10 years, per year +9.2%+12.9%+12.2% +13.5%

Risk

MeasureADBECRMINTUSPY
Volatility, 1Y 42.0%46.7%52.4% 12.7%
Downside volatility, 1Y 43.9%41.6%58.8% 12.7%
Beta vs S&P 500, 1Y 0.250.400.22 1.00
Return / volatility, 1Y -0.61-0.05-0.94 1.03
Max drawdown, 5Y -71.9%-59.2%-68.4% -25.4%
From 52-week high -26.7%-6.6%-49.8% -2.5%
52-week high $359.91$266.23$683.39 $779.14
52-week low $193.41$150.12$255.07 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleADBECRMINTU
P/E now vs peer median 14.3xmedian 32.3x 21.1xmedian 29.9x 20.8xmedian 29.9x
P/S now vs peer median 4.0xmedian 2.4x 4.7xmedian 2.8x 4.3xmedian 2.8x
EV/EBITDA now vs peer median 9.9xmedian 11.5x 15.6xmedian 17.4x 13.8xmedian 17.4x
P/FCF now vs peer median 9.7xmedian 14.2x 13.5xmedian 16.9x 10.6xmedian 16.9x
P/B now vs peer median 8.8xmedian 2.7x 5.3xmedian 3.1x 4.9xmedian 3.1x
PEG now vs peer median 0.78median 0.77 0.22median 0.86 0.83median 0.86

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsADBECRMINTU
Revenue $25.97B $43.94B $21.45B
Gross profit $23.18B $33.96B $17.37B
Operating income $9.27B $8.74B $5.88B
Net income $7.28B $9.66B $4.57B
Free cash flow $10.59B $15.15B $8.66B
R&D $4.69B $6.37B $3.38B
EPS (diluted) $18.42 $11.77 $16.48
Cash & equivalents $4.36B $8.31B $4.71B
Total debt $1.60B $39.29B $7.67B
Shares (diluted) 395.50M 821.00M 277.00M
Enterprise value $77.45B $158.96B $73.11B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricADBECRMINTU
P/E 14.3x 21.1x 20.8x
P/FCF 9.7x 13.5x 10.6x
P/Operating cash flow 9.5x 13.0x 10.4x
P/S 4.0x 4.7x 4.3x
P/B 8.8x 5.3x 4.9x
P/Tangible book 9.5x 6.3x 6.4x
EV/EBITDA 9.9x 15.6x 13.8x
EV/EBIT 10.7x 26.6x 15.7x
EV/Revenue 3.8x 5.3x 4.3x
EV/FCF 9.4x 15.3x 10.7x
EV/Operating cash flow 9.2x 14.8x 10.5x
PEG (3Y EPS CAGR) 0.78 0.22 0.83

Growth

14 metrics
MetricADBECRMINTU
Revenue growth (1Y) 12.0% 11.2% 13.9%
Revenue CAGR (3Y) 11.2% 9.9% 14.3%
Gross profit growth (1Y) 12.2% 10.7% 14.7%
Gross profit CAGR (3Y) 11.8% 11.3% 15.1%
Operating income growth (1Y) 10.3% 9.4% 19.5%
Operating income CAGR (3Y) 13.1% 47.8% 23.3%
Net income growth (1Y) 4.7% 45.0% 18.0%
Net income CAGR (3Y) 12.5% 82.9% 24.2%
EPS growth (1Y) 12.3% 69.9% 20.6%
EPS CAGR (3Y) 18.2% 94.5% 25.1%
Operating cash flow growth (1Y) 10.4% 19.6% 42.4%
Operating cash flow CAGR (3Y) 10.4% 23.3% 20.5%
Free cash flow growth (1Y) 10.3% 21.3% 41.5%
Free cash flow CAGR (3Y) 11.6% 26.1% 21.4%

Profitability

14 metrics
MetricADBECRMINTU
Gross margin 89.3% 77.3% 81.0%
EBITDA margin 38.6% 34.0% 31.4%
Operating margin 35.7% 19.9% 27.4%
Pretax margin 35.7% 28.2% 28.1%
Net margin 28.0% 22.0% 21.3%
FCF margin 40.8% 34.5% 40.4%
Operating cash flow margin 41.6% 35.8% 41.2%
Return on equity 62.6% 26.7% 23.0%
Return on assets 24.3% 8.9% 12.0%
Return on invested capital 54.5% 9.0% 16.7%
Return on capital employed 51.3% 10.7% 21.1%
Asset turnover 0.9x 0.4x 0.6x
Cash conversion (OCF / net income) 1.5x 1.6x 1.9x
Stock comp / revenue 8.0% 8.3% 9.6%

Financial Health

11 metrics
MetricADBECRMINTU
Debt / assets 5.3% 35.8% 20.8%
Debt / equity 0.1x 1.0x 0.4x
Net debt / EBITDA -0.4x 1.9x 0.1x
Debt / FCF 0.2x 2.6x 0.9x
Liabilities / assets 60.8% 65.0% 48.4%
Equity / assets 39.2% 35.0% 51.6%
Interest coverage 35.7x 9.4x 23.0x
Current ratio 0.8x 0.8x 1.5x
Quick ratio 0.7x 0.7x 0.8x
Cash ratio 0.5x 0.4x 0.7x
Altman Z-score 7.54 2.69 5.11

Shareholder Returns

7 metrics
MetricADBECRMINTU
Dividend yield – 0.7% 1.5%
Net buyback yield 8.8% 16.7% 5.7%
Shareholder yield 8.8% 17.4% 7.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusADBECRMINTU
Forward P/E 10.5xFY2026 14.1xFY2026 15.9xFY2027
EPS, next fiscal year $25.10FY2026 $17.65FY2026 $21.63FY2027
EPS growth, next FY +19.9%FY2026 +41.0%FY2026 +28.4%FY2027
EPS growth, the year after +5.7% -5.3% +14.7%
Revenue, next fiscal year $24.94BFY2026 $43.90BFY2026 $24.08BFY2027
Revenue growth, next FY +4.9%FY2026 +5.7%FY2026 +12.3%FY2027
Revenue growth, the year after +21.2% +11.7% +9.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersADBECRMINTU
Held by institutions 82.5% 80.7% 91.0%
Institutions holding 1,982 2,471 1,747
Change in shares held, QoQ +3.7% -4.8% +7.2%
Institutions buying 838 1,003 801
Institutions selling 928 1,270 792
Buyers to sellers 0.90 0.79 1.01

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ADBECRMINTU
ADBE 1.00 0.76 0.72
CRM 0.76 1.00 0.65
INTU 0.72 0.65 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ADBE, CRM and INTU?

Salesforce (CRM) is the largest by market capitalisation: Adobe (ADBE) $102.20B, Salesforce (CRM) $203.08B, Intuit (INTU) $93.77B.

Which stock is cheaper, ADBE, CRM and INTU?

Adobe (ADBE) trades on the lowest price-to-earnings ratio (Adobe (ADBE) 14.0x, Salesforce (CRM) 21.0x, Intuit (INTU) 20.5x). On next year's consensus earnings, Adobe (ADBE) is cheapest (Adobe (ADBE) 10.5x, Salesforce (CRM) 14.1x, Intuit (INTU) 15.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Intuit (INTU) grew revenue fastest over the trailing twelve months: Adobe (ADBE) +12.0%, Salesforce (CRM) +11.2%, Intuit (INTU) +13.9%.

Which company is more profitable?

Adobe (ADBE) has the highest net margin (Adobe (ADBE) 28.0%, Salesforce (CRM) 22.0%, Intuit (INTU) 21.3%). On return on invested capital, Adobe (ADBE) leads (Adobe (ADBE) 54.5%, Salesforce (CRM) 9.0%, Intuit (INTU) 16.7%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: Adobe (ADBE) -25.5%, Salesforce (CRM) -2.6%, Intuit (INTU) -49.3%. Over five years, Salesforce (CRM) compounded fastest (Adobe (ADBE) -16.3%/yr, Salesforce (CRM) -3.2%/yr, Intuit (INTU) -10.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Adobe (ADBE) has been the steadiest (Adobe (ADBE) 42.0%, Salesforce (CRM) 46.7%, Intuit (INTU) 52.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ADBE, CRM and INTU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Adobe (ADBE) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.