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This statistic highlights BigCommerce’s Revenue by Geography from Q2 2019 onwards, split across the United States, Asia-Pacific (APAC), Europe, the Middle East & Africa (EMEA), and other America.
BigCommerce functions as an individual operating and reportable segment. Over time, they’ve developed a customer base spanning approximately 155 countries. Today, as we speak, this company is present in countries including the United States, Australia, Singapore, the United Kingdom, Ukraine, and several European countries. They continue to pursue expanding in international markets in the future. Their presence with respect to online stores, stands fairly at around 58,600 across about 143 countries. Despite lacking local business presence in regions like Africa, the Middle East, Latin America—their platform enables self-service to global consumers including those in the aforementioned regions. BigCommerce differentiates market segments on the basis of annual gross merchandise volume for every site: SMB, mid-market, and large enterprise.
|Revenue by Geographic Region||Q3 2020||Q2 2021||Q3 2021|
|Europe, the Middle East & Africa (EMEA)||3.18||4.782||5.342|
(All figures are in millions)
BigCommerce’s Revenue contribution based on geography
|Revenue contribution||Q3 2020||Q2 2021||Q3 2021|
|Europe, the Middle East & Africa (EMEA)||8.00%||9.76%||9.01%|
There is a gradual rise in the total revenue with every passing quarter. The incremental increase in revenue from Q2 2021 to Q3 2021 is 20.96%. Moreover on yearly grounds , the total revenue increased from $39.735 million in Q3 2020 to $59.285 million in Q3 2021 marking a jump of 49.20% on a year-on-year basis. As shown, the highest total revenue of $59.285 million is earned in the latest quarter–Q3 2021.
United States: On breaking down the revenue based on geographic locations, we realize that the United States is BigCommerce’s largest consumer market. Revenue from this region far exceeds even the combined revenue of all their other consumer markets. In the latest quarter, the United States contributed a massive $46.167 million i.e. 77.87% of their total quarterly revenue. The States’ contributed 79.23% of the the quarterly revenue in Q3 2020 by grossing a total of $31.483 million.
Asia-Pacific (APAC): The second-largest consumer market of BigCommerce is the Asia-Pacific region. Though the scale of revenue contributed is lower in comparison to that of the United States, APAC’s revenue contribution in the latest quarter was $5.647 million which is 9.53% of that quarter’s total revenue. In Q2 2021, APAC’s revenue was $4.781 million being 9.75% of the quarterly total which implies that there was a slight decrease in Q3 2021 in APAC’s contributing ratio which stood at 9.53%–even though the revenue amount increased, the contribution proportion of the respective quarters decreased.
Europe, the Middle East, and Africa (EMEA): Following in line as the third-highest revenue market is the EMEA region. The revenue from EMEA has increased with every quarter. In the latest quarter, they grossed a revenue of $5.342 million. The revenue proportion of the quarterly total in Q2 2021 was 9.76% and in the latest quarter, the contribution proportion decreased to 9.01% of the respective quarterly total–though the revenue amount was actually higher, only the contribution proportion declined in Q3 2021.
Other America: This region is BigCommerce’s fourth-largest revenue contributor. In Q3 2021, they earned $2.129 million from other Americas comprising 3.59% of their quarterly total. In Q2 2021, other Americas’ revenue was $1.906 million with their proportion of the quarterly total revenue standing at 3.89% which is greater than the latest quarter.
In 2018, BigCommerce started their first office in Europe by opening one in London. Expanding their office over the next two years was profitable as it resulted in 68% revenue growth in 2020 and 20% in 2019 by the respective year-ends, from the EMEA region. In APAC, they fostered their sales and marketing in Sydney resulting in 28% revenue growth in 2019 and 38% in 2020. BigCommerce aims to expand their international consumer market. In the past two years, around 20% of the company’s revenue has come from markets other than the States.
About BigCommerce Holdings Inc.:
Founded in 2009, with its headquarters in Texas, BigCommerce is one of the leading e-commerce companies. Their SaaS platform offers flexibility, enterprise functionality, and easy operation for the smooth creation of great online stores. The company powers their consumer’s branded e-commerce stores as well as their cross-channel connections to famous online markets, offline POS systems, and social networks. They have around 58,600 online stores as of September 30, 2021.
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