System1 Inc operates several flagship brands across multiple consumer verticals including shopping travel and search and provides a best-in-class customer acquisition and marketing platform powered by Artificial Intelligence and machine learning The platform is omnichannel and omnivertical delivering high-intent customers to advertising partners to maximize their reach and effectiveness The platform operates across a network of flagship owned and operated websites allowing the company to monetize user traffic sourced from various acquisition marketing channels The company also enables third party advertising platforms and publishers to send user traffic to and monetize user traffic on its Products or through monetization agreements System1 Inc monetizes user traffic acquired directly from marketing channels across multiple advertising platforms and has acquired several leading websites enabling control over user acquisition and experience and monetization of user traffic on its behalf via its network of products Today the company owns and operates approximately 40 websites including leading search engines like Startpage.com and info.com and digital media publishing websites and internet utilities such as CouponFollow MapQuest HowStuffWorks and ActiveBeat.

System1 Inc generates revenue by attracting and monetizing user traffic through its owned and operated Products and by monetizing user traffic on behalf of its Network Partners The company acquires user traffic via various acquisition marketing channels and deploys its processes to match real-time consumer intent with its own services or directs consumers to advertisers seeking to bid for the ability to interact with these consumers Network Partners direct their acquired traffic through System1 Inc's platform in exchange for a share of advertising revenue generated through the platform The proprietary omnichannel and omnivertical acquisition platform analyzes user interactions develops a comprehensive view of customer intent in real time and enables advertisers to maximize return on their spend The platform leverages first party intent data captured from owned and operated search and digital media sites to inform targeted decision-making in bid parameters and provides a closed-loop view of the customer and advertising ecosystem The company processes significant amounts of data from consumers including first party intent-based data combined with data on how consumers respond to different types of ad content creatives and formats This aggregated and anonymized data is leveraged within the platform to analyze and iteratively enrich as consumers return to websites and continue to interact with rendered advertisements.

The company operates through the following segments: Products and Marketing.

• The Products segment owns and operates a diversified portfolio of websites including search engines digital publishing websites and web utilities/apps across categories such as health mapping how-to general interest finance business technology travel and automotive The segment utilizes the platform to efficiently produce and distribute data-driven and engaging content to these properties and works with different acquisition marketing channels to acquire user traffic to properties where it matches real-time consumer intent with its own services or directs consumers to advertisers seeking to bid for the ability to interact with these consumers.

• The Marketing segment holds the assets related to the acquisition marketing platform and includes the acquisition marketing platform itself which enables the company to acquire and monetize end-users through relationships with third party advertisers and advertising networks The segment also supports Network Partners by allowing them to send user traffic to and monetize user traffic on the Products or through monetization agreements.

System1 Inc is positioned as an independent technology company focused on serving advertisers on the buy-side of the digital advertising industry The company differentiates itself through its Network Partner and advertising relationships which are primarily based on the quality of its traffic where long-term success is determined by the quality and performance of its users for Advertising Partners relative to competition The platform provides comprehensive access to a wide range of inventory types across multiple advertising verticals and allows clients to build proprietary advantages by integrating custom features and interfaces for their own use through application programming interfaces or APIs The company competes with other demand-side platform providers some of which are smaller privately-held companies and others that are divisions of large well-established companies such as Google and Microsoft Its Products also compete with other premium online publishers such as Ziff Davis Inc and IAC Inc.

System1 Inc serves advertising partners and Network Partners including third party advertisers and advertising networks as well as third party advertising platforms and publishers The company attracts and monetizes end-users through its owned and operated web properties in high value consumer vertical categories and directs consumers to advertisers seeking to bid for the ability to interact with these consumers The company's customer base includes advertisers seeking to maximize return on advertising spend and Network Partners looking to monetize acquired traffic through the platform in exchange for a share of advertising revenue.