MNTN is on a mission to transform CTV into a next-generation performance marketing channel. The company’s revolutionary PTV software platform allows marketers to combine the powerful storytelling format of TV advertising with the targeting, measurement and attribution capabilities of paid search and social advertising. MNTN enables marketers to precisely target audiences through its MNTN Matched technology and directly attribute each view to a purchase or other action, with algorithms that continuously optimize campaigns to achieve performance goals such as ROAS.

MNTN generates revenue through usage-based fees from customers based on their level of ad spend. The company’s self-serve software platform provides marketers with access to premium inventory across multiple networks, including NBC, Paramount, Fox and other streaming networks. MNTN invoices customers based on the amount they spend on a campaign, allocating budgets to generate the highest possible ROAS through its integrated targeting, measurement, attribution and optimization capabilities.

The company operates through the following segments:

• PTV Platform: This segment provides a self-serve software solution that combines targeting, measurement and attribution capabilities for performance marketing on CTV. The platform includes MNTN Matched, the company’s revolutionary AI targeting technology that matches consumers with brands and products they are most likely to engage with. It also features Verified Visits technology, which links internet-connected devices in the household to TV to attribute consumer actions such as sales leads and app installs across devices after viewing a CTV ad.

MNTN holds a unique position in the advertising technology industry as a pioneer in performance-based TV advertising, or PTV. The company differentiates itself through its proprietary technology stack, including MNTN Matched and Verified Visits, which together enable precise targeting, measurement and attribution on CTV—capabilities historically lacking in traditional TV advertising. MNTN benefits from a first-mover advantage in the PTV ecosystem, creating a flywheel effect as increased customer spend allows it to negotiate preferential ad inventory pricing, further enhancing ROAS for users and reinforcing platform adoption.

MNTN serves a diversified customer base consisting of brands of a broad range of sizes, from small and medium-sized businesses to large global enterprises. The company’s platform is particularly attractive to marketers who have never advertised on TV before, with approximately 95% of its customers falling into this category. MNTN also serves experienced performance marketers seeking to extend their data-driven strategies to the CTV channel, including those transitioning from paid search and social advertising.