eToro Group Ltd. (NASDAQ: ETOR)

eToro Group Ltd. operates a social investment platform that enables retail investors to trade equities, commodities, currencies and cryptoassets either as underlying assets or derivatives depending on the user’s location. The company combines a global multi asset offering with educational tools, a copy trading feature called CopyTrader and curated Smart Portfolios to help users learn from and replicate the strategies of experienced investors. In addition eToro provides a money management service named eToro Money that allows deposits, withdrawals and local currency trading. The platform is available in 75 countries and supports more than 3.81 million funded accounts as of December 31, 2025.

The company earns trading income from spreads and commissions on trades executed across equities, commodities, currencies and cryptoassets. It receives interest income on cash balances held by users on the platform. Fees are collected from the eToro Money service for deposits, withdrawals and local currency transactions. Additional revenue comes from subscription fees for premium analytics tools and from a share of assets copied through the Pro Investor program. These streams together form the company’s total revenue.

eToro Group Ltd. holds a distinctive place in the retail investment landscape by combining a global brokerage with a social networking layer. It competes with traditional banks, online brokers, fintech apps and cryptocurrency exchanges that offer similar asset classes but lack its integrated copy trading and community features. The company’s advantages include its presence in 75 countries, a localized experience that offers trading in local currencies and region specific educational content, a strong regulatory licences portfolio and a proprietary AI first approach that enhances personalization and risk analysis. Its brand ranks among the top two for trading awareness in its core markets of the United Kingdom, Europe, the United Arab Emirates, Australia and the United States.

The company serves individual retail investors who range from first time traders to seasoned market participants. Its user base spans 75 countries and includes investors interested in equities, commodities, currencies and cryptoassets. Users access the platform to trade directly, to follow strategies of other investors via CopyTrader or to invest in curated Smart Portfolios. The median age of users is approximately 37 years and the platform attracts both men and women seeking education, collaboration and access to diverse asset classes.