Dealer was Cars.com’s largest revenue line in fiscal 2025, bringing in $644.05M of $723.24M (89%).
| Contract with Customer, Sales Channel | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Dealer | $579.22M | $621.66M | $640.72M | $644.05M | ||||||
| Retail | — | — | — | — | ||||||
| Direct | — | — | — | — | ||||||
| Wholesale | — | — | — | — | ||||||
| National Advertising | — | — | — | — | ||||||
| Oem & National | $58.56M | $55.90M | $65.89M | $65.31M | ||||||
| Other | $16.10M | $11.62M | $12.54M | $13.88M | ||||||
| Total | $653.88M | $689.18M | $719.15M | $723.24M |
Cars.com brought in $723.24M from its three revenue lines in fiscal 2025, the year ended December 31, 2025. That was up 0.6% from $719.15M in fiscal 2024. Dealer was the largest at $644.05M (89.1%), ahead of Oem & National at $65.31M (9.0%) and Other at $13.88M (1.9%).
Compared with fiscal 2024, Dealer grew 0.5% to $644.05M, while Oem & National fell 0.9% to $65.31M. From fiscal 2022 to 2025, combined revenue from these revenue lines grew from $653.88M to $723.24M, a compound annual growth rate of 3.4%. Dealer's share held steady at about 89.1%.
Subscription Advertising & Digital Solutions was Cars.com’s largest product and service line in fiscal 2020, bringing in $436.44M of $547.50M (80%).
| Product and Service | FY 2017 | FY 2018 | FY 2019 | FY 2020 |
|---|---|---|---|---|
| Marketplace Subscription Advertising | $483.03M | $507.99M | — | — |
| Subscription Advertising & Digital Solutions | — | — | $475.96M | $436.44M |
| Display Advertising | $102.18M | $112.79M | $91.94M | $84.63M |
| Pay Per Lead | $31.73M | $30.76M | $26.91M | $18.56M |
| Other | $9.33M | $10.59M | $11.88M | $7.88M |
| Total | $626.26M | $662.13M | $606.68M | $547.50M |
Cars.com brought in $547.50M from its four product and service lines in fiscal 2020, the year ended December 31, 2020. That was down 9.8% from $606.68M in fiscal 2019. Subscription Advertising & Digital Solutions was the largest at $436.44M (79.7%), ahead of Display Advertising at $84.63M (15.5%) and Pay Per Lead at $18.56M (3.4%). The remaining line, Other, brought in $7.88M.
Compared with fiscal 2019, every line above 2% of revenue shrank. Display Advertising held up best, down 7.9% to $84.63M, and Pay Per Lead fell the most, down 31.0% to $18.56M.
Cars.com began breaking out Subscription Advertising & Digital Solutions in fiscal 2019, when it brought in $475.96M. Cars.com stopped reporting Marketplace Subscription Advertising as a separate line after fiscal 2018, when it brought in $507.99M.
Cars.com (CARS) reports its revenue by contract with customer, sales channel and by product and service. In fiscal 2025, Dealer was its largest revenue line, bringing in $644.05M (89.1% of the total), followed by Oem & National at $65.31M (9.0%).
Dealer was Cars.com's largest revenue line in fiscal 2025, bringing in $644.05M, or 89.1% of the $723.24M total across its three revenue lines.
Subscription Advertising & Digital Solutions was Cars.com's largest product and service line in fiscal 2020, bringing in $436.44M, or 79.7% of the $547.50M total across its four product and service lines.
Dealer grew faster than Oem & National in fiscal 2025, up 0.5% from $640.72M to $644.05M. Oem & National fell 0.9% to $65.31M.
Every figure comes from Cars.com's annual financial filings, as reported. Each line keeps the name Cars.com gives it, and years follow its fiscal calendar.
Cars.com's revenue by contract with customer, sales channel goes back to fiscal 2016, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.