Bread Financial Holdings (BFH-PB) Goodwill (2009 - 2025)

Bread Financial Holdings (BFH-PB) recorded quarterly Goodwill of $634.0 million in Q4 2025, little changed quarter-over-quarter from $634.0 million in Q4 2024, and little changed on a YoY basis from $634.0 million in Q4 2024.

Bread Financial Holdings (BFH-PB) Goodwill (2009 - 2025) Analysis & Trends

Bread Financial Holdings' Goodwill history runs 17 years deep, the most recent figure standing at $634.0 million for Q4 2025.

  • In Q4 2025, Goodwill changed 0.0% year-over-year to $634.0 million; the TTM figure through Dec 2025 stood at $634.0 million (changed 0.0% YoY), while the FY2025 annual figure was $634.0 million, changed 0.0% from the prior year.
  • Goodwill was $634.0 million for Q4 2025 at Bread Financial Holdings, roughly flat from $634.0 million in the prior quarter.
  • In the past five years, Goodwill ranged from a high of $1.4 billion in Q2 2021 to a low of $634.0 million in Q4 2021.
  • Historically, Goodwill has averaged $902.9 million across 5 years, with a median of $634.0 million in 2021.
  • Biggest YoY gain for Goodwill was 45.42% in 2021; the steepest drop was 0.0% in 2021.
  • A 5-year view of Goodwill shows it stood at $634.0 million in 2021, then changed by 0.0% to $634.0 million in 2022, then changed by 0.0% to $634.0 million in 2023, then changed by 0.0% to $634.0 million in 2024, then changed by 0.0% to $634.0 million in 2025.
  • The last three Goodwill figures came in at $634.0 million (Q4 2025), $634.0 million (Q4 2024), and $634.0 million (Q4 2023), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Visa 541.66 Bn 529.25 Bn -
2 Mastercard 437.55 Bn 427.34 Bn -
3 American Express 212.80 Bn 158.76 Bn 17.43 Bn
4 Capital One Financial 112.47 Bn 35.97 Bn -
5 PayPal Holdings 37.70 Bn 28.36 Bn 7.84 Bn
6 Synchrony Financial 24.26 Bn 3.70 Bn -
7 Affirm Holdings 21.24 Bn 19.51 Bn 261.64 Mn
8 SoFi Technologies 20.46 Bn 17.06 Bn 929.25 Mn
9 Ally Financial 13.30 Bn 12.86 Bn 1.98 Bn
10 Bread Financial Holdings - - 983.00 Mn

Historic Data

Download Data
DateValue
Dec 31, 2025 634.00 Mn
Dec 31, 2024 634.00 Mn
Dec 31, 2023 634.00 Mn
Dec 31, 2022 634.00 Mn
Dec 31, 2021 634.00 Mn
Sep 30, 2021 1.34 Bn
Jun 30, 2021 1.36 Bn
Mar 31, 2021 1.35 Bn
Dec 31, 2020 634.00 Mn
Sep 30, 2020 969.40 Mn
Jun 30, 2020 944.30 Mn
Mar 31, 2020 929.10 Mn
Dec 31, 2019 954.90 Mn
Sep 30, 2019 937.30 Mn
Jun 30, 2019 960.30 Mn
Mar 31, 2019 950.00 Mn
Dec 31, 2018 954.80 Mn
Sep 30, 2018 3.86 Bn
Jun 30, 2018 3.86 Bn
Mar 31, 2018 3.89 Bn