Yelp’s Advertising Revenue by Category (2016-2020)

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This statistic highlights Yelp’s Advertising Revenue by Category starting from the first quarter of 2016. Click to know more about this statistic.
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The statistic highlights Yelp’s Advertising Revenue by Category from Q1 FY 2016 to the latest quarter.

Jeremy Stoppelman and Russel Simmons, two former PayPal employees, raised $1 million in funding for a glorified emailing circle that allowed friends to exchange business reviews directly. More than 60 million consumers, every month, Yelp helps in deciding how and where to spend their money. Yelp’s Inc.’s mission is to connect consumers with great local businesses. Yelp is aggressively growing, which is credited to its continuously evolving services as well as incredible success in fundraising. Today, with the current valuation of $5 billion, Yelp employs more than 800 people throughout the country, and the site claims over 130 million unique visitors monthly.

In total, Yelp Inc. deals with 1200 categories covering vital services in the world. Under the Restaurant category, Yelp Inc. has categorized the restaurants as per the countries and its different provinces, themed cafes, and some famous food. Under Shopping, the company has ranged services from antiques to wholesale stores, while the Health category is diversified with services like acupuncture, surgeons, health insurance, and many more.

The year 2016

Overall the growth across all the categories was consistent. In Q1, the advertising revenue tolled to $143.05 million, with a significant portion abided by Home & Local Services, Restaurants, and others contributing around 96 million. In the second quarter, with an overall growth of 9.5%, the advertising revenue jumped to 156.70 million, with significant growth in Home & local and other services. With overall consistent growth till Q4, the revenue increased to $178.31 million with substantial growth in home & local services.

The year 2017

In Q1, the major contributors – Home & Local services and Other services, witnessed a downfall in their revenue quarter-wise. Despite partially offset by revenue in other categories, overall revenue slightly dropped to $177.90 million QoQ. Again, after recovering stability till Q3, the revenue soared to $199.59 million, with 6.5% quarterly growth. In Q4, one of the significant contributing segments – Restaurants reported a slight drop in revenue to $28.91 million. Consistent growth in other parts offset the decline and increased the overall revenue to $206.47 million, with 15.8% of yearly growth.

The year 2018

During the year, Beauty and Fitness segment achieved significant growth, becoming another major contributor to overall advertising revenue. In Q1, the total revenue slightly increased by 3.67% to $214.04 million, with growth in almost all segments. With stability in all parts till Q3, other services segments reported a drop of 6.13% to $48.83 million. With meager growth in major contributing segments – Restaurants and other services, a slight decline of 2% reported by Home & Local services with overall revenue of $234.77 million.

The year 2019

Despite a stable growth last year, Q1 reported a drop in almost all segments leading to overall revenue tolled to $227.03 million, a decline of 3.3% QoQ. Significant growth in Home & Local services again stabilized the revenue growth in Q2. With stable growth in almost all segments, the overall revenue increased to $258.95 million with Home & Local segment as a significant contributor.

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