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This statistic highlights Yelp’s Users Per Device, reported on a quarterly basis from Q1 2016 onwards.
Yelp, a public listed company, broadly hosts, markets, and develops the Yelp.com website and the recently made Yelp mobile app. Jeremy Stoppelman and Russel Simmons were two former PayPal employees who raised $1 million in funding for a glorified emailing circle that allowed friends to exchange business reviews directly. From 2009 to 2012, Yelp successfully expanded throughout Europe and Asia. Yelp became profitable two years later after it became a public listed company in March 2012.
Yelp describes traffic on devices in three components: visitors on the non-mobile optimized website (Desktop website), visitors on our mobile-optimized website (Mobile website), and mobile app.
In Q1, approximately 21.19 million unique devices accessed Yelp via the mobile app, an increase of 32% compared to the same period in 2015. This affected the Desktop website usage as App users engaged were more than ten times as engaged as website users in terms of the number of pages viewed. With consistent growth in App Unique Devices, it grew by 24% YoY to 24.90 million in Q3. The increase in usage of Mobile phones across the globe increased the user base of App devices because of its easy interface and diversified features, leading the desktop website users to fall to 71.41 million. In Q4, 24.07 million unique devices accessed Yelp via the mobile app increased by 20% YoY in terms of the number of pages viewed per user, while desktop and mobile website also saw a downfall.
Q1 witnessed accelerating traffic growth across the desktop, mobile websites, and app. The App Unique Devices grew by 22% YoY to approximately 25.83 million, along with a slight increase in desktop and mobile websites. Traffic growth continues to be healthy in Q3, with app unique visitors growing 21% year-over-year, and the retention efforts also contributed to strong growth in double-digit advertiser accounts. Desktop unique visitors continued to grow, while the mobile websites reported a slight drop in its unique visitors to 73.51 million. In Q4, overall visitor growth declined because of the subtle decline in Desktop, Mobile websites, and App visitors.
The mobile traffic curve is steadily going up and replacing desktop traffic as Yelp’s mobile app is making no exception in the overall trend. Around 50% of all internet traffic came via mobile apps at Yelp. In the first quarter, the mobile app grown by 16.6% YoY to 30.12 million unique visitors, as the company witnessed accelerating advertising revenue growth, attracting several new advertisers. After a consistent increase in unique visitors of app devices, the figure went down in Q4 to 32.89 million, along with the drop in desktop and mobile websites reflecting the absence of revenue from Eat24, sold in October 2017.
In Q1, with accelerating growth in-app user growth, overall traffic per user grew to 166.67 million with stability in desktop and mobile website unique users. Till Q3, the traffic rose consistently, and App and Mobile Web Unique Visitors reached all-time highest to 118.25 million in the past three years. Again, in Q4, unique visitors of desktop & mobile websites and app declined, making overall traffic per user to reduce to $158.36 million.
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