Ulta Beauty’s Comparable Sales Growth (2016-2021)

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This statistic highlights Ulta Beauty’s Comparable Sales Growth, reported on a quarterly basis from 2016 onwards.
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This statistic highlights Ulta Beauty’s Comparable Sales Growth, reported on a quarterly basis from 2016 onwards.

Ulta Beauty is one of the largest beauty retailers in the United States that offers more than 25,000 beauty products from all of its categories such as cosmetics, hair care, fragrance, skincare, bathing products, salon services, and many more.

Ulta Beauty’s Comparable Sales Growth

The following table highlights Ulta Beauty’s Comparable Sales Growth for Q3 2020, Q2 2021, and Q3 2021.

Category Q3 2020 Q2 2021 Q3 2021
Comparable Sales Growth (%) -890 5,630 25.8

(All figures in percentages)

The minus sign in the table represents comparable sales decline. The company has witnessed changes in its comparable sale growth. The most noticeable growth was in Q2 2021 at 5,630%. Comparable Sale is a crucial metric that is tracked closely within the retail industry and the company’s comparable sales have fluctuated in the past, and it expects the continuation of this fluctuation in the future.

There is a variety of factors that affect the company’s comparable sales growth. This includes general changes in U.S. economic conditions, fluctuation in merchandise strategy or mix, efficiency and effectiveness of marketing activities, etc. Calculating the comparable sales allows the company to evaluate the performance of its store base and several other aspects of strategy.
There are several factors that could impact the company’s comparable sales results positively and negatively, these factors are as follows:

  • The economic conditions of the nation, region, and domestic local markets and related impacts on the customer spending level.
  • Introduction of new brands or products
  • The location of new stores in markets where stores already exist
  • Competition
  • The company’s ability to respond timely to the changes in consumer preferences.
  • The effectiveness of the company’s various merchandising and marketing activities.
  • The number of the new stores opened by the company and its impact on the average age of all the comparable stores.
  • The efficacy of the company’s inventory management.
  • Cannibalization of already existing stores by new store openings.
  • Seasonal fluctuations because of the weather conditions, natural disasters, and pandemics and epidemics.

The company’s main strategy for the long run is to increase the total net sales through increasing comparable sales, opening new stores, and enhancing omnichannel capabilities. The long term operating profit is likely to increase only if the company expands merchandise margin and leverage its fixed store costs with an increase in comparable and operating efficiencies offset by gradual investments in people, systems, and requirement of the supply chain to support a 1,500 to 1,700 store chain in the United States with prosperous e-commerce and competitive omnichannel capabilities.

Affect of coronavirus (COVID-19) pandemic

The results of the company’s operations for the fiscal year 2021 were notably impacted by the effects of the pandemic. The comparable sales declined to 17.9% but the strategic investments of the company through the years have facilitated enhancing its omnichannel and supply chain capabilities. However, in addition to a decrease in net income, the overall profitability of the company has also decreased.

About the Company

Ulta Beauty is an American establishment of Beauty store chains that is headquartered in Bolingbrook, Illinois, Chicago, United States. The company was founded by Terry Hanson and Dick George in 1989 and provides an unmatched product breadth and value with convenience in a peculiar specialty retail domain. The common stock of the company is traded in NASDAQ Global Select Market (“NASDAQ”) under the ticker symbol “ULTA”.
The main focus of the company is on delivering a compelling value proposition to its customers across all of its product categories. Also, its stores are mainly located in convenient, high-traffic locations that provide a trouble-free and welcoming environment to its customers.

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