Snapchat’s Daily Active Users (2016-2022)

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This statistic highlights Snapchat’s Daily Active Users, reported on a quarterly basis from Q1 2016 onwards.
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This statistic highlights Snapchat’s Daily Active Users, reported on a quarterly basis from Q1 2016 onwards.

Snapchat is a new technology in camera and messaging applications. The core concept of the app is to share pictures from your everyday life along with messages, which can be viewed for a short time and then become inaccessible. This temporary nature of the app makes it so unique. Snapchat was initially developed for private photo sharing, but has been developed over the years and can now be used for various other tasks. Snapchat is constantly updated to provide users with a more user-friendly experience.

It was started in 2011 and has been growing constantly since then.

The younger generation is the major market base for Snapchat. Snapchat has been attracting new users constantly with new features in every update. Snapchat now has many uses like video sharing, video calls, chatting using Bitmoji’s, sharing stories, discovery areas to learn about content various publishers, etc. You can even store images and videos on Snapchat. Other features include the addition of filters and lens and to show your live location on the map. Snapchat has so many uses and that’s what’s made it so popular.

Snapchat went public in 2017 when it had about 166 million users globally Since then Snapchat has only grown it’s user base and ended 2017 with 187 million users. They started 2018 with 191 million users but saw a small decline in the year and ended the year with 186 million users. 2019 was a transitional year for Snapchat after underperforming in 2018 as they ended the year with 218 million users showing a growth of around 17% from the previous year. Currently they have 229 million daily active users worldwide.

Their major market is North America and almost 40% of their users belong to that region. They have been seeing a growth in the number of users in other countries outside of North America and Europe. The growth in these countries has lead to a rapid rise of inactive users in recent years. They started 2019 with 49 million users in the rest of the world category and currently have about 71 million users from the same category. Snapchat is becoming increasingly popular in countries like India as well.

Snapchat is all about instant communication through your mobile phone. This ease of use has lead to the popularity of the app. Prior to Snapchat social media was more desktop-based, Snapchat and other apps like Instagram have helped change that. The features that Snapchat brings with every update are making it a global trend especially for teens.

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