Snapchat’s Average Revenue Per User (2016-2020)

Download

About

This statistic highlights Snapchat’s Average Revenue Per User starting from the first quarter of 2016. Click here to know more about statistic.
Subscribe to Pro or Enterprise plans to unlock this feature.
More information
Subscribe to Pro or Enterprise plans to unlock this feature.
Contact the Analyst
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on reddit
Share on facebook
Share on twitter
Share on linkedin
Share on email

Become a smarter investor today.

Access Business Quant for as low as $29/month

This statistic highlights Snapchat’s Average Revenue Per User.

Snapchat is a mobile messaging app for both Android and iOS. One of the core concepts of the app is that whatever pictures or messages you send can only be accessed for a short time. It was developed by three students in 2011. Since then the app has only grown in popularity and now there are more than 220 million active users. Snapchat has been constantly updating its app and adding to new features to keep users engaged. Snapchat is most popular in North America. Europe and other countries follow the lead.

Snapchat is also a platform for sharing advertising space and that’s how they earn most of their revenue. Almost 98% of Snapchat’s revenue comes from advertisements and the remaining 2% comes snap spectacles and other sources.

Snapchat’s revenue grew by 45.3% in 2019 as compared to 43.1% in 2018. The revenue for Europe grew the fastest in 2019.

The global average revenue per user (ARPU) first declined in the first quarter of 2019 $2.09 to $1.68. Q2 marked a turnaround and the ARPU grew to $1.91 and then $2.12 and $2.58 in Q3 and Q4 respectively.

The highest ARPU coming comes from the North American region, the U.S alone accounts for about $1 billion of the revenue. This ARPU from the North American region grew from $2.81 in the first quarter of 2019 to $4.42 in the fourth quarter. The increase in revenue can be owed to a 20% growth in the number of users and most of this growth came from the Rest of the World market. Snapchat still focuses mainly on the North American region as the highest revenue per user is still coming from there.

This is an important area of opportunity for Snapchat, and one that’s it’s yet to capitalize on. And while overall growth is solid, it does need to improve its ARPU balance in order to maximize its potential, which will likely require more significant pushes to showcase the application’s promotional value for brands.

Did you like Snapchat’s average revenue per user statistic. Get access to such granular datasets by registering for free.

Read more

Our Plans

Always know what you’ll pay. No hidden costs or surprises.

  • Annual
  • Monthly

Basic

Get to know us

  • Access to basic datasets
  • No credit card required
$0
per month*
Start for Free

51% discount until November 30

Best Value

Pro

For serious investing

  • Access to all datasets Get immediate access to all the dashboards and dossiers.
  • Export underlying data Download the underlying data in CSV or XLSX formats.
  • Connect with Analysts Direct connect with the analyst team. Ask questions or suggest future coverage road map.
$59
$29
per month*
Buy Now

Enterprise

For tailored workflows

  • Everything in Pro Account Get unfettered access to all our dashboards and dossiers.
  • Custom Built Dashboards Get tailored dashboards built specially for you, to simplify your research workflow.
  • Bespoke Research We'll expand our granular coverage to companies and sectors of your choice.
$99
per month+*
Contact Us

* Billed annually, local taxes extra. 

Basic

Get to know us

  • Access to basic datasets
  • No credit card required
$0
per month
Start for Free

51% discount on Annual plan

Best Value

Pro

For serious investing

  • Access to all datasets Get immediate access to all the dashboards and dossiers.
  • Export underlying data Download the underlying data in CSV or XLSX formats.
  • Connect with Analysts Direct connect with the analyst team. Ask questions or suggest future coverage road map.
$59
per month*
Buy Now

Enterprise

For tailored workflows

  • Everything in Pro Account Get unfettered access to all our dashboards and dossiers.
  • Custom Built Dashboards Get tailored dashboards built specially for you, to simplify your research workflow.
  • Bespoke Research We'll expand our granular coverage to companies and sectors of your choice.
$149
per month+*
Contact Us

* Local taxes extra. 

BQ Star 51% off

Get Pro for 51% off

  • Access all features immediately
  • Datasets updated every day
  • Export data in CSV and XLSX formats

Offer Ends In

Starting from $59 $29 / month