Sirius XM’s ARPU by Segment (2016 – 2021)

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This statistic highlights Sirius XM’s ARPU by Segment, split between Pandora and Sirius XM, reported on a quarterly basis from Q1 2016 onwards.
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This statistic highlights Sirius XM’s ARPU by Segment, split between Pandora and Sirius XM, reported on a quarterly basis from Q1 2016 onwards.

Sirius XM’s ARPU by Segment

Segment Q4 2020  Q3 2021 Q4 2021  Contribution in Q4 2021
Sirius XM 14.1 14.8 14.8 68%
Pandora 6.7 6.7 6.8 32%
Total  20.8 21.5 21.5 100%

Average Revenue Per User (ARPU)

ARPU is the shortened acronym for Average Revenue Per User. Businesses use this statistic to track the aspects that contribute to the organization’s overall income. ARPU assists businesses in analyzing their growth trends and comparing their performance to that of their competitors.

Calculating ARPU is an excellent approach for a company to keep track of its annual growth. ARPU may be used by service and software companies that provide various monthly membership tiers to track the monetary worth of each new user. They may then analyze the value of each subscription’s users to see which premium offers have the largest impact on income.

Subscriber revenue for the years ended December 31, 2021 and 2020 was $6,084 and $5,857, respectively, marking an increase of 4%, or $227. The rise was mostly due to a 5% increase in ARPU and a 4% increase in self-pay subscribers, which resulted in greater self-pay income and U.S. Music Royalty Fees, partially offset by decreased revenue from automakers providing paid promotional subscriptions.

Segments

Sirius XM and Pandora are two of the complimentary radio entertainment companies that the corporation operates in.

Sirius XM

The Sirius XM ARPU is calculated as:

  • ARPU results from total Sirius XM subscriber revenue earned and advertising revenue, excluding revenue from the company’s connected vehicle services
  • divide this amount by the number of months in the period,
  • divide this by the daily weighted average number of subscribers for the period.

ARPU was $14.76 and $14.10 for the years ending December 31, 2021 and 2020, respectively.

Subscriber’s ARPU of Sirius XM was $14.84 and $14.15 for the three months ending September 30, 2021 and 2020, respectively. Subscriber ARPU – Sirius XM was $14.57 and $14.02 for the nine months ending September 30, 2021 and 2020, respectively. As we continue to return to pre-COVID-19 levels, the gains were driven by a rise in some subscription prices and the U.S. Music Royalty Fee, as well as a drop in paid trials and greater advertising income.

Pandora

The average monthly subscriber revenue per paid subscriber on our Pandora subscription services is calculated as the Pandora ARPU.

ARPU was $6.69 and $6.76 for the years ending December 31, 2021 and 2020, respectively.

Subscriber ARPU – Pandora was $6.70 and $6.83 for the three months ending September 30, 2021 and 2020, respectively. Subscriber ARPU – Pandora was $6.68 and $6.79 for the nine months ending September 30, 2021 and 2020, respectively. The losses in subscriber ARPU were mostly attributable to a shift in the premium plan mix at Pandora.

About the company

In the United States, Sirius XM Holdings Inc. offers satellite radio services for a monthly charge. Music, sports, entertainment, comedy, chat, news, traffic, and weather channels are all aired. National, international, and financial news, as well as limited-run programs, cater to a wide spectrum of viewers. The company also offers a streaming service that includes a myriad of channels ranging from music and non-music, as well as podcasts and channels not available on its satellite radio service; and applications that allow consumers to access its streaming service on smartphones, tablets, computers, home devices, and other consumer electronic equipment, as well as connected vehicle services.

It also provides music channels on the DISH Network satellite television service as a programming bundle, Travel Link, a suite of data services that includes graphical weather, fuel prices, sports schedules and scores, and movie listings, and real-time traffic and weather information. The corporation was founded in 2013 and is based in New York, New York. Liberty Media Corporation owns Sirius XM Holdings Inc., which is a subsidiary of Sirius XM Holdings Inc.

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