Roku’s Monthly Active Users (2016-2021)

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This statistic highlight Roku’s monthly active users (MAUs) from 2016 onwards. The company had 53.6 million monthly active users in Q1 2021.
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This statistic highlight Roku’s monthly active users (MAUs) from 2016 onwards. The company had 53.6 million monthly active users in Q1 2021.

Roku is a hardware digital media player brand manufactured by Roku Inc. Above all, Roku focuses on increasing their active subscribers that use the streaming platform to watch TV. As per our database, Roku’s subscribers have been increasing every year from 2016 to 2020 which also increases the company’s top-line growth.

Roku’s Monthly Active Users

Period Active Accounts Quarter on Quarter Growth
Q1 2020 39.8 million 7.86%
Q2 2020 43 million 8.04%
Q3 2020 46 million 6.98%
Q4 2020 51.2 million 11.31%
Q1 2021 53.6 million 4.69%

Trends in Roku’s active subscriber count from 2016 onward,

  • Roku’s active users in Q4 2016 were 13.40 million. Further in Q1 2017, Roku’s users increased to 14.2 million. 5.1 million subscribers were increased from Q1 2017 to Q4 2017.
  • Roku’s subscriber count was consequently increasing every quarter and reached 27.1 million active users at the end of Q4 2018. On the other hand, Roku gained 7.8 million subscribers in the year 2018.
  • In Q1 2019, Roku’s number of active users rose to 29.10 million and increased by 1.4 million users by the next quarter. The count of active users rises to 32.3 million in Q3 2019 and it further increased by 4.3 million at the end of Q4 2019. Certainly, Roku’s gross profit grew from $332.1 million to $495.2 million. However, active accounts increased by 9.8 million accounting for 36.9 million users at the end of FY 2019.
  • The period from Q4 2019 to Q1 2020 marked a quarter-to-quarter growth of 7.86% for Roku. On the other hand, Roku’s active users at the end of Q1 2020 were 39.8 million. In Q2 2020, the number of active accounts increased to 43 million with quarterly growth of 8.04%. 3 million active users increased in the period between Q2 2020 to Q3 2020 and marked a decreasing quarterly growth rate of 6.98%. It also crossed the 50 million count in the next quarter. Q4 2020 witnessed quarterly growth of 11.31% whereas the active subscriber’s count was 51.2 million.
  • Roku gained 2.4 million subscribers from Q4 2020 to Q1 2021. However, Roku’s quarterly growth rate decreased from 11.31% in Q4 2020 to 4.69% in Q1 2021. However, a total of 42.3 million subscribers were added in the span of 5 years from Q3 2016 to Q1 2021.
  • Moreover, Roku faces aggressive competition from large companies like Netflix, Walt Disney Co, Comcast Corp, and Charter Communication Inc. For instance, Roku’s market capitalization is not even $50 billion but the above-mentioned companies have more than $100 billion of market capitalization. Roku is growing very fast, and its 3-year top-line growth is not only more than Netflix but also beats the industry average.

Company Overview

Roku, Inc. was founded in the year 2002 by Anthony Wood. After the failure of ReplayTV, Wood started worked with Netflix for a short period of time in 2007. Wood was working with Netflix on a project called Griffin – a set-top box that will allow the Netflix users to stream the content on TV but unfortunately few weeks before the launch, Netflix’s founder decided not to continue with it saying it would be one of the riskiest moves by Netflix. Further, in 2008 Roku came up with the set-top, and 2 years down the line they started offering various capabilities and emerged out to be their main business model. Roku has also partnered with TV brands that manufacture and sell co-branded models with Roku functionality and they offer wireless speakers that connect to Roku TV.

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