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This statistic highlights Revolve Group’s total number of customers Q1 2021 onwards, reported on a quarterly basis.
|Period||Q1 2021||Q2 2021||Q3 2021|
(All figures in millions)
The number of customers of Revolve group increased from $1,477,000.0 in Q1 2021 to $1,554,000.0 in Q2 2021 i.e by approximately 5% and from $1,554,000.0 in Q2 2021 to $1,678,000 in Q3 2021 i.e. by 7 %
The Active customer details are:
The active customers are the unique customer account from which at least one purchase has been made over the last 12 months period. The no. of active customers has been calculated on a 12-month basis with the volatility given, which can be observed while calculating based on sort periods which thus does not reflect long-term trends. Such a methodology will not even be indicative of other short-term trends, for example, changes in new customers. The total number of active customers is taken out by calculating the total customers who purchased in the last 12 months and is measured at the last date of that period. The number of active customers is viewed as an indicator of the growth, reach of the sites, consumer awareness, and value proposition of their brand. They further depict the use of their site by their customers and their willingness for purchasing these products. The figure indicating the number of active customers is important for both the investors as well as the management to understand the growth, brand awareness, and market opportunity.
The period ended September 30, 2021, saw an increase in the total number of active customers in comparison to the period ended September 30, 2020, because of reasons like increased demand, due to easy home deliveries.
The total Orders Placed details are:
The total orders placed in the total customer orders placed in any period across their platform. The total orders indicate the desirability and popularity of the products and sites to customers and thus are important. The total orders placed along with the average order indicates net sales that are recognized in a given period. This figure is used by both the investors and management to understand the ongoing operations and analyze the trends. The total number of orders placed and shipped during any given period might slightly vary because of the in-process orders at the end of any particular period.
The total orders placed saw an increase in the three and nine months ended September 30 2021 compared to some periods in 2020 primarily because of increased customer demands due to easy home deliveries.
About the company:
REVOLVE, or Revolve Group Inc. headquartered in Los Angeles County, California, is an online fashion retail for Generation Z as well as Millennial consumers. They deliver an aspirational customer experience from huge merchandise offerings. The platform ensures a connection between the customers and fashion influencers, with over 1000 brands. The brand Revolve group sells on its platform is usually a mix of third-party and owned brands.
They have more than 70,000 apparel, footwear, and accessories and a total of 18 years of investment in data analytics, marketing, merchandising strategies as well as technology.
They provide their consumers with good content and on-trend fashion through a continuous investment of 20 years in technology, data analytics, merchandising strategy, and innovative marketing. They have launched more than 1.300 new styles, and customer attributes to create an asset of millions of data points, mainly focusing on the development of sophisticated inventory management, with trend forecasting and pricing algorithms. Their innovation-based marketing competencies are enabling a powerful brand strategy and further driving consumer demand with a portfolio of 30 brands, each with unique attributes and marketing investments.
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