Redfin Corp’s Revenue Breakdown Worldwide (2019-2021)

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This statistic highlights Redfin Corp’s Revenue Breakdown Worldwide, split across Products and Services, reported every quarter from Q1 2019 onwards.
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This statistic highlights Redfin Corp’s Revenue Breakdown Worldwide, split across Products and Services, reported every quarter from Q1 2019 onwards.

Redfin Corp generates revenue primarily from commissions and fees charged on each real estate services transaction closed by their lead agents or partner agents, from the sale of homes, and subscription-based product offerings for their rentals business.

The following table shows Redfin Corp Revenue by Business Vertical:

Business Vertical Q3 2020 Q2 2021 Q3 2021 Contribution in Q3 2021
Service 217.28 298.87 301.66 55.85%
Product 19.64 172.45 238.42 44.15%
Total 236.92 471.32 540.07 100.00%

(All figures in millions, except percentages)

Redfin Corp’s total revenue increased from $236.92 million in Q3 2020 to $540.07 million in Q3 2021, indicating a 127.96% growth on a year-on-year basis. The revenue in Q3 2021 increased by 14.59% every quarter i.e. from $471.32 million in Q2 2021 to $540.07 million in Q3 2021. 

Redfin Corp generates revenue from the following Business verticals:

Service

Services provided by the company include brokerage, rentals, mortgage, title services, and instant offers to directly purchase a consumer’s home into one solution, sharing information, coordinating deadlines, and streamlining processes that help the consumers to move easily and often less costly. As they integrate these services more closely over time, they can help consumers to move much more efficiently than a combination of stand-alone companies.

The Company uses the same combination of technology and local service to originate mortgage loans and offer title and settlement services. At the beginning of April 2021, they also offer digital platforms to connect consumers with available apartments and houses for rent.

Their top-10 markets by real estate services revenue consisted of the metropolitan areas of Boston, Chicago, Denver (including Boulder and Colorado Springs), Los Angeles (including Santa Barbara), San Diego, Portland (including Bend), Maryland, San Francisco, Northern Virginia, and Seattle. Other services revenue includes fees earned from Walk Score data services, advertising, and title settlement services. All fees and revenue from other services are recognized when the services are provided.

Redfin Corp’s revenue from services increased by 38.83% from $217.28 million in Q3 2020 to $301.66 million in Q3 2021 on a year-on-year basis. However, it only grew by 0.93% on a quarter-on-quarter basis, i.e. from $298.87 million in Q2 2021 to $301.66 million in Q3 2021. Revenue from Services contributed to 55.85% of the company’s total revenue in Q3 2021.

Product

Product revenue includes revenue from buying and selling of homes. Redfin buys directly from homeowners and resells them to home buyers. Customers who complete their sale through Redfin typically get less money for their home than they would get by listing their home with a real estate agent. However, they get that money faster with less disruption and risk. Redfin Now has officially launched and operates in 30 markets across 15 states and the District of Columbia. These markets accounted for 85% of their product brokerage’s sell-side transactions in 2021.

Subscription revenue products contribute most of the rental revenue. These subscription-based products are offered for internet listing services, as well as lead management and digital marketing solutions.

Redfin Corp revenue from Product showed a tremendous growth in Q3 2021 It increased by 1114.48% from $19.64 million in Q3 2020 to $238.42 million in Q3 2021 on a year-on-year basis. It also grew by 38.26% on a quarter-on-quarter basis, i.e. from $172.45 million in Q2 2021 to $238.42 million in Q3 2021. Revenue from Product contributed to 44.15% of the company’s total revenue in Q3 2021.

About the Company

Redfin Corporation was incorporated in October 2002. The company is listed on the New York Stock Exchange (NYSE) under the ticker symbol “RDFN.” It is headquartered in Seattle, Washington. 

The company operates an online real estate marketplace and provides real estate services, including assisting individuals in purchasing or selling their homes. They also provide title and settlement services, originate and sell mortgages, and buy and sell homes directly from homeowners. They have operations located in multiple states across the United States and certain provinces in Canada.

The company pairs its agents with their technology to create a service that is faster, better, and costs less. They meet customers through the listings-search website and mobile application.

On April 2, 2021, the company acquired, all of the equity interests of Rent Path Holdings, Inc., as reorganized following an internal restructuring of the entity and certain of its wholly-owned subsidiaries. After the acquisition, certain assets and liabilities related to the business of providing digital media services to clients in the residential real estate business were transferred to Rent Path. They acquired Rent Path to enter into the real estate rentals market.

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