Pinterest’s Revenue Breakdown by Region (2016-2022)

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This statistic highlights Pinterest’s Revenue Breakdown by Region from Q1 2016 onwards, split between the United States and International.
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This statistic highlights Pinterest’s Revenue by Region from Q1 2016 onwards, split between the United States and International.

Pinterest is an image-sharing and social networking site that allows users to save and find content on the internet through pinboards made up of photographs and animated GIFs and videos on a smaller scale. Pinners look for inspiration for everyday tasks such as cooking food, selecting what to wear, fashion, planning for special occasions such as a wedding or a dream vacation, refurbishing a house, or training for a marathon.

Pinterest’s Revenue Breakdown by Region

Pinterest’s revenue is divided between the following regions:

  • United States
  • International
Region Revenue in Q1 2020 Revenue in Q4 2020 Revenue in Q1 2021 Revenue Share in Q1 2021
United States $237 $582 $390 80%
International $35 $123 $95 20%
Total $272 $705 $485 100%

(All figures in millions, except percentages)

Pinterest generates revenue by delivering ads on its website and mobile application. They provide both brand and performance advertisements, with the majority of their revenue coming from performance advertisements. Pinterest’s total revenue in Q1 2021 was $485 million, up 78% from $237 million in Q1 2020. However, this was a 31% decrease from the $705 million earned in Q4 2020.

United States

Pinterest’s revenue from the United States increased by 65% from $237 million in Q1 2021 to $390 million in Q1 2020 but declined by 33% from $582 billion in Q4 2020. The majority of Pinterest’s revenue comes from the United States contributing to 80% of the total revenue.

International

The international region includes the number of Pinterest users outside the United States of America. In Q1 2021, Pinterest’s International revenue stood at $95 million. It witnessed a growth of 171% compared to $35 million in Q1 2020, however, it declined by 23% compared to $123 million in Q4 2020. The International region accounted for 20% of Pinterest’s total revenue.

The COVID-19 pandemic resulted in economic slowdowns or shutdowns in impacted locations, both in the U.S. and internationally, and are continuing to do so. The restrictions positively impacted the pinner engagement and growth in both the United States and the International region, as people sought online entertainment and inspiration during the pandemic. Since mid-March 2021, the relaxation of restrictions related to COVID-19 has slowed down MAU growth and pinner engagement. People are spending less time online compared to the same period in 2020.

About Pinterest

Pinterest Inc. was incorporated by Ben Silbermann, Paul Sciarra, and Evan Sharp in Delaware, in 2007. It is headquartered in San Francisco, California. Pinterest completed its initial public offering in 2018 and its common stocks are traded on the New York Stock Exchange under the ticker “PINS”. It was popular among moms according to its IPO prospectus. Pinterest has around 480 million users worldwide.

Pinterest’s developers describe it as a “catalogue of ideas” that motivates users to “go out and do that thing,” despite the fact that it is not an image-based “social network.” It also has a sizable fashion following. Pinterest has also been referred to as a “visual search engine” in recent years. Pinterest is mostly made up of “pins” and “boards.” A pin is an image that has been uploaded or linked to a website. Boards are groups of pins organized around a common subject, such as quotes, travel, or weddings. Every new pin that a user saves must be saved to a specific board and is connected with a certain context.

Some of the major competitors of Pinterest are Facebook, Twitter, WeChat, TikTok, YouTube, Google, WhatsApp, Snapchat, Instagram, and QQ.

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