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Pinterest’s Monthly Active Users Worldwide (2016 – 2021)

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This statistic highlights Pinterest’s Monthly Active Users (MAUs) Worldwide from Q1 2016 onwards, splits between International and the United States.
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This statistic highlights Pinterest’s Monthly Active Users (MAUs) Worldwide from Q1 2016 onwards, splits between International and the United States.

Pinterest is an image sharing and social media site that enables the collection and discovery of information on the internet through the use of photos and, on a smaller scale animated GIFs and videos in the form of pinboards. People who visit this site are referred to as pinners by the company.

Pinterest’s Monthly Active Users (MAUs) Worldwide

Pinterest’s Monthly Active Users divided into two regions:

  1. International
  2. United States
Regions  Q1 2020  Q1 2021 YOY Growth
International 277.00 380.00 37.18%
United States 90.00 98.00 8.89%
Total 367.00 478.00 30.25%

(All figures in millions, except percentages)

A monthly active user is defined by Pinterest Inc. as an authenticated Pinterest user who visits the website, opens the mobile application, or interacts with Pinterest through one of the browser or site extensions, at least once during the 30-day period ending on the date of measurement. The company generates revenue by displaying advertisements on its website and mobile application.

Pinterest monthly active users were 478 million in Q1 2021, an increase of 30.25% compared to Q1 2020. The company gained 124 million monthly active users in 2020. That was the largest growth the platform had ever seen.

International

Pinterest Inc. has seen considerable growth in International MAUs in recent years. Because of the emphasis on localizing material in international markets, overseas MAU’s have grown considerably. Pinterest’s International Monthly Active Users were 380 million in Q1 2021, an increase of 37.18% compared to Q1 2020. The company gained 103 million monthly active users in 2020 which is 91% of the overall growth of MAU’s during 2020.

United States

Pinterest MAUs and revenue are higher in the US due to the company’s decision to concentrate its initial monetization efforts there, as well as Pinterest’s relative size and maturity in the US digital advertising market. Pinterest had 98 million monthly active users in Q1 2021, it was increased by 8.89% year-over-year from Q1 2020. MAU’s count of the United States has consistently increased every quarter. In Q1 2020, Pinterest’s MAU’s were 90 million and reached 98 million in Q3 2020. However, from Q3 2020 to Q4 2020 there has not been any change in the MAU’s count.

Company Overview

Ben Silbermann, Paul Sciarra, and Evan Sharp incorporated Pinterest Inc. in 2010. It is headquartered in San Francisco, California, United States. The founders started the development of the site in December 2009, and in March 2010 the prototype was launched as a shutdown beta. Pinterest is a visual engine for discovering ideas such as recipes, inspiration for home and style, etc. and aims to encourage anyone to construct a life that they love.

Pinterest Inc. has acquired Hackermeter in October 2013 and then Hike Labs crew in April 2015. It competes with Salesforce, Google, Facebook, Uber, and Twitter. The company had 2,545 full-time employees as of December 31, 2020. Pinterest had over 340 issued and pending patent applications in the United States and overseas countries as of December 31, 2020, related to features of current or proposed operations and technologies. In addition, the company possessed over 550 registered trademarks and trademark applications in the US and other countries, including the “Pinterest” brand and related logos.

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