Philip Morris’ Shipment Volume Breakdown (2013-2021)

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This chart shows Philip Morris’ Shipment Volume Breakdown by Region from 2013 onwards, reported on a quarterly basis and split across Asia, Australia, Europe, Latin America, Canada, Middle East, Africa and Asia.
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This statistic highlights Philip Morris’ Shipment Volume Breakdown by region from 2013 onwards, split between East Asia & Australia, Eastern Europe, European Union, Latin America & Canada, Middle East & Africa, and South & Southeast Asia, on an annual basis.

Philip Morris’ Shipment Volume Breakdown

The following table highlights Philip Morris’ shipment volume breakdown for the years 2018, 2019, and 2020.

Shipment Volume by Region 2018 2019 2020 Shipment Contribution in 2020
East Asia & Australia $83.03 $80.63 $78.96 11.21%
Eastern Europe $113.70 $114.10 $114.36 16.23%
European Union $185.60 $186.89 $183.26 26.01%
Latin America & Canada $80.89 $72.59 $64.20 9.11%
Middle East & Africa $140.01 $137.22 $119.02 16.89%
South & Southeast Asia $178.47 $174.93 $144.82 20.55%
Total $781.70 $766.36 $704.62 100%

(All figures in billions, except percentages)

The total shipment volume of Philip Morris International Inc. (PMI) fell from $766.36 billion in 2019 to $704.62 billion in 2020, marking an 8.1% decrease on a year-on-year basis. Most of the shipments forged by the company came from the European Union amounting to $183.26 billion in 2020.

East Asia & Australia

Total shipment volume of this region decreased by 2.1%, from $80.63 billion in 2019 to $78.96 billion in 2020, mainly due to:

  • Reduction in Japan’s shipment volume by 2.4% because of the lower total market share for cigarettes due to pandemic-related measures and shift in consumer preferences from cigarettes to cigarillo. This was partly compensated by the higher demand for heated tobacco units
  • 4.3% fall in South Korea’s shipment volume due to the lower market share, mainly due to the upliftment of the new taste dimension segment in which the company has a comparatively low share.

Eastern Europe

The total shipment volume of this region increased by 0.23% amounting to $114.36 billion in 2020 compared with $114.1 billion in 2019, mainly due to:

  • Shipment volume rose in Russia by 1.8%, reflecting a higher market share driven by heated tobacco units. On the other hand, shipment in Ukraine was down by 4.3%, mainly due to the lower total market but it was then partially compensated by a higher market share driven by heated tobacco units.

European Union

The total shipment volume of this region decreased by 1.9% to $183.26 billion in 2020. The reason being:

  • Gradual out-switching of cigarettes with heated tobacco units mainly led to a decrease in cigarette shipment volume in Italy and Poland. However, increased shipment volume of heated tobacco units across Germany, Italy, and Poland helped in compensating for the fall partially.

Latin America & Canada

The total shipment volume of this region fell by 11.6%, from $72.59 billion in 2019 to $64.2 billion in 2020, notably due to:

  • Argentina’s shipments reduced by 12.2% mainly because of adult smokers shifting to ultra-low-price brands produced by local manufacturers during the COVID-19 pandemic, as well as the impact of retail out-of-stock of PMI brands during the second quarter
  • Reduction of 18.6% in Canada’s shipment volume due to the unfavorable impact of the deconsolidation of RBH (PMI’s Canadian subsidiary)
  • Shipment volume in Colombia decreased by 14.2% because of the lower total market
  • Mexico’s shipment volume decreased primarily due to the lower total market and market share, reflecting the impact of the pandemic on adult smoker consumption patterns and the price rise. This was partly offset by high shipment volume in Brazil, mainly reflecting the higher total market.

Middle East & Africa

The total shipment volume of this region fell by 13.3% to $119 billion in 2020. The main reasons are:

  • PMI Duty-Free shipment plummeted by 70.8% owing to the lower total market
  • 8.5% fall in Turkey’s shipment volume because of adult smokers choosing cheaper products after the 2019 price rise.

South & Southeast Asia

The total shipment volume of this region decreased by 17.2% to $144.8 billion in 2020. This is because of:

  • 19.3% decline in Indonesia’s shipment volume, reflecting the lower total market, mainly due to adult smokers switching to the tax-advantaged ‘ below tier one ‘ segment, and the disproportionate effect of more stringent COVID-19 restrictions in urban areas, where the company’s market share is higher
  • Pakistan’s shipment volume fell by 20% substantially caused by the lower total market and market share
  • 16.1% fall in the shipment volume of Philippines on account of the lower total market and a lower market share. The main sufferer was the company’s mid-priced brand Fortune adversely affected by price rises in Q3 2019 and Q4 2020.

About the Company

Philip Morris International Inc. is a holding company founded in Virginia, U.S. in 1987. It is a leading multinational tobacco manufacturing company dealing in cigarettes and smoke-free products. It was ranked 101 in the 2021 Fortune 500 list of the largest corporations by total revenue. The company sells its products in more than 180 countries and has over 71,000 employees. Some of the primary competitors of PMI include British American Tobacco Plc, Altria Group Inc, Vector Group Ltd, and Universal Corp.

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