Overstockcom’s Average Order Value (2020-2022)

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This statistic highlights Overstockcom’s Average Order Value, reported on a quarterly basis from Q1 2020 onwards.
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This statistic highlights Overstockcom’s Average Order Value, reported on a quarterly basis from Q1 2020 onwards.

Overstock.com Inc. is an American internet retailer that mainly sells furniture and is headquartered near Salt Lake City in Midvale, Utah. Patrick M. Byrne founded Overstock.com in 1999. Initially, the company sold only surplus items on the online e-commerce marketplace and returned the items, clearing the inventory of at least 18 failed dot-com companies below wholesale prices. The company continues to sell household decoration, furniture, bedding, and many other products, but it also sells new products.

Average Order Value

Average order value (AOV) tracks the average amount spent each time a customer places an order on a mobile app or company’s website. To calculate the company’s average order value, simply divide the total revenue by the number of orders.

Overstockcom’s Average Order Value (2020-2021)

Category Q1 2020 Q2 2020 Q1 2021 Q2 2021 Q3 2021
Average order value $156 $160 $183 $213 $214

Overstock.com, average order value inclined from $156 in Q1 2020 to $183 in Q1 2021, marking an increase of 17.31% ($27) on a year-on-year basis. Quarterly, the average order value showed an increase of around 2.56% ($4) as the average orders value inclined from $156 in Q1 2020 to $160 in Q2 2020.

In 2020, this company’s average order value showed a constant and positive trend. This is evident from the fact that the average order value increased from $160 in Q2 2020 to $183 in Q1 2021, registering a growth of 14.38% ($23). This was further continued with a huge rise in the average order value as it increased from $183 in Q1 2021 to $213 in Q2 2021, accounting for an incline of 16.39% ($30). This was followed by further growth in the average order value from $213 in Q2 2021 to $214 in Q3 2021, projecting an incline of 0.47% ($1).

On an overall analysis of the past years, it can be concluded that the company witnessed constant and exponential growth in the average order value in all the quarters from 2020 to 2021. However, on a deep look at the statistics, it can be witnessed that there is a rise in the average order value from $156 in Q1 2020 to $214 in Q3 2021, marking a massive growth of 37.18% ($58).

About the Company

The company is based near Salt Lake City, Utah, and was founded as a Utah limited liability company (“LLC”) in 1997, reorganized as a C Corporation in the State of Utah in 1998, and it was reincorporated in Delaware in 2002. The company launched its initial website in March 1999. The company offers a broad range of price-competitive products, including furniture, décor, area rugs, bedding and bath, home improvement, outdoor, kitchen, and dining items, among others. It sells products and services through its Internet websites and mobile apps. The company’s goal is to provide goods to furnish and accessorize “Dream Homes for All”, particularly for the target customers—consumers who seek smart value on quality, stylish merchandise at competitive prices. Overstockcom offers millions of products of which over 99% were in-line products (products in active production). It believes that the furniture and home goods market, which is highly fragmented and has traditionally been served by brick and mortar stores, will continue transitioning to online sales as consumers become increasingly comfortable shopping online. The company continuously adds newness to its product assortment to meet the evolving trends and preferences of its customers and current trends. The company believes that the furniture and home furnishings market, which is highly fragmented and has traditionally been served by brick and mortar stores, will continue transitioning to online sales as consumers become increasingly comfortable shopping online. Additionally, the COVID-19 pandemic has shifted consumer migration to online shopping. Overstockcom regularly updates its product assortment to meet the evolving preferences of its customers and current trends.

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