NortonLifeLock’s Number of Customers (2019-2022)

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This statistic highlights NortonLifeLock’s Number of Customers, reported on a quarterly basis from Q1 2019 onwards.
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This statistic highlights NortonLifeLock’s Number of Customers, reported on a quarterly basis from Q1 2019 onwards.

NortonLifeLock’s Number of Customers

Customer Segment  Q2 2021 Q1 2022 Q2 2022
Average customer count 20.6 23 23.2
Direct customer count 20.7 23.1 23.3

(All the values are in millions, except the percentages)

The total number of customers in Q2 2022 is 46.5 million users, this is categorized into average customer count which accounts for 23.2 million users and direct customer count counts for 23.5 million users. Under the YoY scale, the total number of customers has increased by 12.59% from 41.3 million users in Q2 2021. For the QoQ scale, the total number of customers has increased by 0.87% from 46.3 million users in Q1 2022. In Q2 2022 direct customer count is 0.1 million more than the average customer count. To the end customers, they sell their products and services in a subscription-based Cyber Safety Solution primarily in the D2C model through their Norton and Avira websites, and indirectly via partner relationships with retailers, telecom service providers, employee benefits providers, and hardware original equipment manufacturers (OEMs)

Average Customer Count (ACC):

The average customer count in Q2 2022 is 23.2 million which accounts for 49.89% of the total customer count. The QoQ shows an incline of 0.87% when compared to the 23 million average customers count in Q1 2022, under the YoY parameter the scale indicated a rise of 12.62% when compared to 20.6 million ACC in Q2 2021.

Direct Customer Count (DCC):

The direct customer count in Q2 2022 is 23.3 million users which accounts for 50.11% of the total user count and also flagging a majority contribution in the total customer share. When this DCC is compared with the DCC of Q1 2022 it shows an incline of 0.87% in QoQ. For the YoY, it shows an upward trend of 12.56% when compared to 20.7 million in Q2 2021.

The revenue, driven by DCC in the fiscal year 2021 excludes a $5 million reduction of revenue from a contract liability accounting adjustment that was considered during the last quarter due to the acquisition of Avira. DCC revenue of 2020 and 2019 excludes $46 million and $48 million, respectively. The revenue from ID Analytics Solutions was devested in Q4 2020.

Impact of COVID-19:

COVID-19 pandemic is rapidly evolving, widespread, and is unpredictable on the global economies, societies, financial markets, and business practices. To protect the well-being of their employees, partners, and third parties, a company-wide work from home notice for most employees, with substantial modifications to employee’s travel policies, and cancellation or shift of conference and other marketing events to virtual-only. Though to date, the company had a negligible impact on their customer success efforts, sales and marketing efforts, and their employee’s productivity.

About the company:

NortonLifeLock is the largest and leading consumer cyber safety platform in the world, with nearly 80 million users in more than 150 countries. In today’s world of increasing digitalization, the way of living life has changed. With massive para time shift in working and learning from home and the growing opportunity and utility to transact and play online, people’s digital lives have become a norm.  With an increasing number of digital interactions comes increased risk for consumers, as several cybercriminals look to take advantage of this accelerating trend. They help detect, prevent and restore potential damages caused by many cyber-criminals. They also make their process easy for the consumer to find, buy and use their products and services. For customer acquisition, Norton uses multi-channel direct acquisition and brand marketing programs. Most of their subscriptions are sold either on monthly or annual terms. As of 2nd April 2021, they have approximately 80 million total users, which are through a direct or indirect channel of partner relationships with retailers, telecom service providers, employee benefit providers, and hardware original equipment manufacturers.

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