NortonLifeLock’s Revenue Breakdown Worldwide (2016-2022)

This statistic highlights NortonLifeLock’s Revenue Breakdown Worldwide, split across APJ, Americas and EMEA, reported on a quarterly basis from Q1 2016 onwards.

NortonLifeLock’s Revenue Breakdown Worldwide

NortonLifeLock’s revenue increased from $639 million in Q3 2021, to $702 million in Q3 2022, marking a year on year increase of 10%. Further, the total revenue has increased marginally from $692 million in Q2 2022, to $702 million in Q3 2022, growing just 1.4% sequentially. The table below shows NortonLifeLock’s Revenue Breakdown Worldwide in some of its recent quarters.

(All figures are in millions, except percentages)

Americas

Constituents of the Americas – U.S., Canada, and Latin America.

The total revenue of NortonLifeLock from this category can be seen increasing at a marginal rate. The total revenue from this category has increased from $459 million in Q3 2021 to $493 million in Q3 2022, marking a percentage growth of 7% on a Year-on-Year basis. And, the total revenue from this category has increased from $485 million in Q2 2022 to $493 million in Q3 2022, marking a percentage growth of 2% on a Quarter-on-Quarter basis. Moreover, this category has contributed 70% of the total revenue generated in Q2 2022.

EMEA

Constituents of EMEA – Europe, Middle East, and Africa

The total revenue of NortonLifeLock from this category can be seen fluctuating unevenly. The total revenue from this category has increased from $102 million in Q3 2021 to $128 million in Q3 2022, marking a notable percentage growth of 25% on a Year-on-Year basis. Whereas, the total revenue from this category has decreased from $125 million in Q2 2022 to $128 million in Q3 2022, marking a percentage decrease of 2% on a Quarter-on-Quarter basis. Also, this category has contributed 18% of the total revenue generated in Q3 2022.

APJ

Constituents of APJ –  the Asia Pacific and Japan.

The total revenue of NortonLifeLock from this category can be seen fluctuating. The total revenue from this category has increased faintly from $78 million in Q3 2021 to $81 million in Q3 2022, marking a percentage growth of 4% on a Year-on-Year basis. And, the total revenue from this category has increased from $82 million in Q2 2022 to $81 million in Q3 2022, marking a percentage growth of 1% on a Quarter-on-Quarter basis. Also, this category has contributed 12% of the total revenue generated in Q3 2022.

 About The Company

NortonLifeLock has the biggest Consumer Cyber Safety platform in the world. 

The company maintains a global, multi-channel direct acquisition and brand marketing program. This program is designed to grow their customer base by increasing brand awareness and understanding of their products and services and maximizing their global reach to prospective customers.

Itthe midd have nearly 80 million total users, which come from-

• D2C(Direct-to-consumer channel): They use direct response marketing and advertising to elevate their brand, attract new customers, and generate significant demand for their services. They have an unmediated billing relationship with these customers.
• Indirect partner distribution channels: They use strategic and affiliate partner distribution channels to refer prospective customers to them and expand their reach to their partners’ and affiliates’ customer bases. They developed and implemented a global partner sales organization that targets new, as well as existing, partners to enhance their partner distribution channels. These channels include retailers, telecom service providers, hardware OEMs, and employee benefits providers. Physical retail and OEM partners represent a small portion of their distribution, which minimizes the impacts of supply chain disruptions.
• Freemium channel: With the acquisition of Avira, They have expanded their go-to-market with a freemium channel. They use free versions of their products to reach the broadest set of customers globally and bring Cyber Safety to a larger audience, especially in international markets. The free solution provides a baseline of standard and presents premium functionalities based on the risk profile and device type of the user. The user can choose to add specific premium features or upgrade to their Norton 360 integrated platform, at which point, becomes a member of their paid customer base.

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