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Nike’s Revenue by Segment (2017-2021)

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This statistic highlights Nike’s Revenue by Segment, across Asia Pacific, Latin America, Converse, Corporate, Europe, Middle East, Africa, Global Brand Divisions, China, and North America.
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This statistic highlights Nike’s Revenue by Segment, split between the Asia Pacific & Latin America, Converse, Corporate, Europe, Middle East & Africa, Global Brand Divisions, Greater China, and North America, from 2017 onwards.

Nike Inc is an American multinational company that specializes in the designing, developing, manufacturing, marketing, and selling of footwear, apparel, equipment, accessories, and services.

Nike’s Revenue by Segment

Segment Q1 2020 Q1 2021 Q2 2021 Revenue Share in Q2 2020
Asia Pacific & Latin America $1.34 $1.09 $1.47 13.08%
Converse $0.55 $0.56 $0.47 4.23%
Corporate $0.09 $0.13 $0.26 0.23%
Europe, Middle East & Africa $2.77 $2.91 $2.96 26.31%
Global Brand Divisions $0.06 $0.04 $0.08 0.07%
Greater China $1.68 $1.78 $2.29 20.44%
North America $4.29 $4.23 $4.01 35.64%
Total $10.78 $10.74 $11.54 100%

(All figures in billions, except percentages)

Corporate

The revenue from this segment primarily consists of foreign currency hedge gains and losses related to revenues generated by entities within the NIKE Brand geographic operating segments and Converse.

During Q2 2021, Corporate contributed about 0.23% of the company’s total revenue. There was a 100% increase in the company’s revenue from this segment, from $0.13 billion in Q1 2021 to $0.26 billion in Q2 2021. But there was a 188% increase compared to Q1 2020 when $0.09 billion was earned.

Asia Pacific & Latin America

Asia Pacific & Latin America contributed 13.08% of total revenue in Q2 2021 amounting to $1.47 billion. There was a 33% increase in revenue compared to Q1 2021 where the revenue generated was $1.09 billion. Further, there was a 9% increase compared to Q1 2020 when $1.34 billion was earned.

Converse

Converse is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. Nike acquired Converse in July 2003 for $309 million.

During Q2 2021, Converse contributed about 4.23% of the company’s total revenue. There was a 15% decrease in the company’s revenue from this segment, from $0.56 billion in Q1 2021 to $0.47 billion in Q2 2021. Further, there was a 14% decrease compared to Q1 2020 when $0.55 billion was earned.

Europe, Middle East & Africa

Europe, Middle East & Africa contributed 26.31% of total revenue in Q2 2021 amounting to $2.96 billion. There was a 1% increase in revenue compared to Q1 2021 where the revenue generated was $2.91 billion. Further, there was a 6% increase compared to Q1 2020 when $2.77 billion was earned.

Global Brand Divisions

The revenue from this segment is primarily attributable to NIKE Brand licensing businesses that are not part of a geographic operating segment.

During Q2 2021, Global Brand Divisions contributed about 0.07% of the company’s total revenue. There was a 100% increase in the company’s revenue from this segment, from $0.04 billion in Q1 2021 to $0.08 billion in Q2 2021. Further, there was a 33% increase compared to Q1 2020 when $0.06 billion was earned.

Greater China

Greater China contributed 20.44% of total revenue in Q2 2021 amounting to $2.29 billion. There was a 29% increase in revenue compared to Q1 2021 where the revenue generated was $1.78 billion. Further, there was a 36% increase compared to Q1 2020 when $1.68 billion was earned.

North America

A majority of Nike’s revenue comes from North America, which contributed about 35.64% of total revenue in Q2 2021 amounting to $4.01 billion. There was a 5% decrease in revenue compared to Q1 2021 where the revenue generated was $4.23 billion. Further, there was a 6% decrease compared to Q1 2020 when $4.29 billion was earned.

Despite COVID -19 pandemic, the total revenue of Nike has increased from $10.78 billion to $11.54 billion, between Q1 2020 and Q2 2021, which was a 5% increase.

Company Overview

Applied Materials Inc is a public limited company founded by Phil Knight and Bill Bowerman, in 1964. It is headquartered in Beaverton, Oregon. As of 2020, the number of employees of the company worldwide was 75,400. Nike Inc’s key managerial persons are John J. Donahoe (President and CEO) and Matthew Friend (Executive Vice President and CFO). The stocks of Nike Inc are listed on the New York Stock Exchange under the ticker symbol “NKE”. Nike ranked 89th in the Fortune 500. The company sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo. The company deals in products such as Sports equipment, Athletic & recreational products, and Athletic footwear & apparel. The competitors of Nike are Puma, Reebok, Adidas, K-swiss, Fila, Under Armour, and New Balance. Nike purchased Datalogue, New York-based business focused on digital sales and machine learning technology, in February 2021. Nike is the world’s largest supplier of athletic shoe apparel and a major manufacturer of sports equipment.

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