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This chart highlights Nautilus’ Revenue Breakdown by Region, across US, Canada, EMEA, and other regions, reported from Q1 2018 onwards.
The company segregates its revenue by region on the basis of ship-to-address which is as follows:
|Revenue by region||Q3 2020||Q2 2021||Q3 2021||Revenue contribution in Q3 2021|
(All figures in millions, except percentages)
The total revenue of Nautilus’ declined from $155.39 million in Q3 2020 to $137.96 million in Q3 2021, indicating a fall of 11.22% on a year-on-year basis. Even though Q2 2021 proved to be better, the revenue declined again by 25.26% in Q3 2021 compared to the previous quarter.
A major portion of the total revenue, on an average of almost 75%, is consistently contributed by the United States. Followed by Canada, which is the second-highest revenue-generating region. Europe, the Middle East, and Africa together contributed about 10% in Q3 2021.
Even though the total revenue fell, the revenue from other regions showed significant growth when it increased from $3.64 million in Q2 to $4.45 million in Q3 of 2021, indicating a 22.25% increment on a quarter-on-quarter basis.
Nautilus has created an outstanding network of retail partners over the years, which, when combined with its Direct-to-Consumer roots, gives the company an omnichannel experience. The company uses an ever-growing network of retail partnerships, both in physical stores and online, and supplements them with foreign distributors. The company partners with some of the industry’s largest players in the United States and Canada, as well as over 40 distributors and 200 separate retailers in over 80 countries abroad. Nautilus makes it simple for customers to shop its brands by allowing them to choose when, where, and how they buy.
Nautilus, Inc. and its subsidiaries were founded in 1986. Based in Vancouver, Washington, and incorporated in the state of Washington in January 1993, they are a global pioneer in innovative home fitness solutions. In May 1999, it became a publicly traded corporation, and the stock is traded on the New York Stock Exchange under the ticker NLS.
Designing, developing, sourcing, and selling high-quality cardio and strength exercise goods, related accessories, and a digital platform for consumer usage are their primary business activities focusing on the United States, Canada, Europe, and Asia.
Bowflex, Schwinn, JRNY, and Nautilus are among their many brands, which offer a wide range of exercise bikes, cardio equipment, strength training goods, and the JRNY digital fitness platform.
Through personalized connected fitness experiences, Nautilus encourages people to live healthier lives. They sell their products through two different distribution channels: direct and retail, which they treat as discrete business sectors. The Direct division sells products to customers directly, typically through websites, while the Retail division sells products to consumers in the home use markets in the United States and across the world through a network of independent retailers. They also make money from the licensing of their brands and intellectual property.
Looking ahead, Nautilus has decided to concentrate on growing its presence and raising brand recognition in more countries with great market potential.
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