Molson Coors’ Volume by Segment (2016-2022)

This statistic highlights Molson Coors Beverage’s Volume by Segment, split across North America and Europe segments, reported on a quarterly basis from Q1 2016 onwards.

Molson Coors’ Volume by Segment

(All figures in million hectolitres, except percentages)

The total volume decreased from 23.81 million hectolitres to 22.86 million hectolitres, from Q3 2020 to Q3 2021, marking a fall of 4% in the volume in a year. On the other hand, the volume rose by 0.72 million hectolitres from Q2 2021 to Q3 2021, leading to a 3.3% growth in revenue on a quarter-on-quarter basis. The global pandemic had an adverse impact on the company’s operations and financial condition. This impact can also extend depending upon future events which are highly unpredictable. The company has taken many steps and actions in response to this pandemic and continues to do so.

The overall volume is sensitive to many factors like weather, occasions, consumer preferences as well as changing demographics. The company experienced increased consumption of its products in dry and warm weather conditions whereas wet or cool weather was adversely unfavorable for the company. This industry is also becoming increasingly complex as the number of brewers worldwide are growing. The brewing industry has become more of a beer industry. The competition is mainly among a small number of large brewers globally. The company also has to reduce the prices or undertake additional expenditures to face intense competition sometimes.

North America 

This segment is headquartered in Chicago, Illinois. It is the oldest beer company and the second-largest brewer in North America and represents 22% of the total beer market of this segment. Here, the on-premise channels include the sales made to bars or restaurants whereas the off-premise channels include sales to liquor stores, grocery stores, convenience stores, and retail outlets as well. Also, due to seasonality, almost 40% of the sales occurred in the summer months.

Covid-19 had a negative impact on this segment, especially in Q2 2020 due to the closure of on-premise locations. The performance was also poor in Q3 2020 and Q4 2020 as these locations were only opened partially and that too was for reduced hours.

The total volume from this segment declined from 17.33 million hectolitres to 16.51 million hectolitres, from Q3 2020 to Q3 2021, marking a 4.7% fall in volume in a year. On the contrary, the volume grew by 0.53 million hectolitres in Q3 2021, when compared to Q2 2021, leading to a 3.3% growth in volume on a quarterly basis. North America had the highest share of 72.2% in the company’s total volume in Q3 2021.

Europe

This segment is headquartered in the UK and the company has an 18% share in the market. There is a two-tier or three-tier system for distribution purposes. Here too, the sales declined due to the closure of on-premise locations in 2020. Also, there is aggressive competition in Canada, especially from categories excluding beer, due to a growing aging population. The industry in Europe is influenced by weather, holidays as well as major sporting events. The sales peak in summer or Christmas holidays.

The total volume fell from 6.48 million hectolitres in Q2 2021 to 6.35 million hectolitres in Q3 2021, marking a fall of approximately 2% in the volume in a year. But the volume grew by 0.2 million hectolitres from Q2 2021 to Q3 2021, marking a 3.3% growth in volume in the last quarter. This segment had a 27.8% share in the company’s total volume in Q3 2021.

About Molson Coors Beverage Co

Molson was founded in 1786 whereas Coors was founded in 1873. The company has been brewing and serving beverages for more than two centuries. The company started its legacy with beers and has produced many iconic beer brands since then. The company also offers a modern portfolio other than the beer aisle. The company operated just the North America and Europe segments in 2020.

The company produces the highest quality beer and focuses on people’s choices, and ensures that the products cater to a wide range of customers and occasions. The company is continuously expanding itself into other offerings such as hard seltzers and non-alcoholic beverages as well depending upon the changing-preferences of the consumers. The common stock of the company is publicly traded on NYSE under the symbol “TAP”.

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