Molson Coors’ Sales Volume by Channel (2013-2021)

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This statistic highlights Molson Coors’ Sales Volume by Channel, split across off-premise and on-premise, reported annually from 2013 onwards.
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This statistic highlights Molson Coors’ Sales Volume by Channel, split across off-premise and on-premise, reported annually from 2013 onwards.

Molson Coors Beverage Firm, headquartered in Chicago, Illinois, is a multinational beverage and brewing company in the United States and Canada. The corporation is based in Delaware. Molson Coors was formed in 2005 when Molson of Canada and Coors of the United States merged to form Molson Coors.

What is Sales Volume?

Sales Volume is the quantity of units sold by a company during a given accounting period. For instance, if a corporation sold 100 strips of medicine per month for the entire year, the total sales volume is 1200. Total sales are not the same as sales volume. It is calculated by multiplying the number of units sold by the product’s unit cost, whereas sales volume is the total number of units sold during a given time period.

Molson Coors’ Sales Volume by Channel

Category 2016 2017 2018 2019 2020 2021
Off-premise (%) 84.3 84.0 84.1 84.2 91.0 87.0
On-premise (%) 16.3 16.1 16.2 16.0 9.0 13.0
Total 100.6 100.1 100.3 100.2 100.0 100.0

(All the figures in percentages)

The total sales volume witnessed fluctuations in all quarters from the beginning. The total sales volume decreased from 100.6% in 2016 to 100.0% in 2021, projecting a decline of 0.6% in 5 years. Comparing yearly, there was a decline in the total sale volume by 0.5% from 100.6% in 2016 to 100.1% in 2017. However, the sale volume further rose to 100.3% in 2018, projecting a growth of 0.2%. The total sale volume gradually declined and reached 100.2% in 2019, accounting for a fall of 0.1% and further touched 100.0% in 2020 and 2021, marking a decline of 0.2%.

Off-Premise

The term off-premise refers to a business where you can purchase liquor, beer, or any beverage, and consume it off-site, usually at your home. Examples of off-premise retailers are Liquor, drugs, grocery stores etc. 

The sales volume by off-premise Channel witnessed fluctuations in all the years. This is evident from the statistics as it decreased from 84.3% in 2016 to 84.0% in 2017 setting a minimal decline of 0.36% in a year. However, the sales volume increased to 84.1% in 2018, leading to 84.2% in 2019 projecting an increase of 0.12%. The sales volume showed a huge increase from 84.2% in 2019 to 91.0% in 2020, accounting for an incline of 8.08%. The off-premise category accounts for 87% of the whole sales volume in 2021.

On-Premise

On-premise retailers are those who are legally permitted to sell alcohol for consumption on the premises. Bars, restaurants, hotels, casinos, and other similar establishments fall into this category.

The sales volume by on-premise Channel accounts for a minor part of sales volume which is only 13%. It decreased from 16.3% in 2016 to 16.1% in 2017 setting a minimal decline of 1.23% in a year. However, the sales volume increased to 16.2% in 2018 projecting a small growth of 0.62%. The sales volume showed a huge fall from 16.0% in 2019 to 9.0% in 2020, accounting for a decline of 43.75%. However, from 2020 to 2021, it increased from 9% to 13%, making an increment of 44.4%.

About Molson Coors

Molson Coors has been brewing beverages that bring people together and allow them to appreciate every moment of their lives for more than two centuries. Coors Light, Miller Lite, Molson Canadian, Carling, Staropramen to Coors Banquet, Blue Moon Belgium White, Blue Moon Light Sky, Busy, Reinen Kugel’s Summer Shandy, Creamery Springs, Hop Valley, and others are among the company’s well-known and iconic beers. While Molson Coors’ roots are in beer, the corporation now has a modern portfolio that extends beyond the shelves of beer. Molson Coors is a publicly-traded business that trades on the New York and Toronto Stock Exchanges.

In 2016, the business paid nearly $12 billion for Miller Brewing Company’s entire global brand portfolio. The agreement made the company the third-largest brewery in the world at the time. It is focused on building the strengths of its iconic core brands, expanding its premium portfolio, expanding beyond the beer shelves, investing in its capabilities, and implementing key strategies to support people and communities. Through the development of the renewal plan, the company has expanded the range of products and products in its portfolio to include hard Selzer, ready-to-drink beverages, various non-alcoholic beverages, and more. To support the overall premiumization of the portfolio, the company has strategically lowered the priority of certain non-core economy SKUs. As the portfolio structure shifts to greater integration of premium products, revitalization plans are being implemented to promote sustained residual sales and wage increases, despite potential declines.

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