Molson Coors’ Revenue by Segment (2016-2022)

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This chart shows Molson Coors’ Revenue by Segment, across Canada, Europe, International, North America and U.S. segments.
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This chart shows Molson Coors’ Revenue by Segment, across Canada, Europe, International, North America and U.S. segments.

Molson Coors Beverage Company is a multinational beverage and brewing company in the United States and Canada, headquartered in Chicago, Illinois. The company is incorporated in Delaware. Molson Coors was founded in 2005 by the merger of Molson of Canada and Coors of the United States.

Molson Coors’ Revenue by Segment

Revenue by Segment Q3 2020 Q2 2021 Q3 2021 Revenue Mix of Q3 2021
North America $2252.30 $2422.40 $2224.70 78.81%
Europe $504.10 $520.50 $601.00 21.29%
Inter-segment net sales eliminations -$2.90 -$3.50 -$3.00
Total $2753.50 $2939.40 $2822.70 100%

(All figures in millions, except percentage)

The company’s reporting segments are based on the key geographic regions in which it operates, and include the North America and Europe segments. Our North America segment operates in the U.S., Canada, and various countries in Latin and South America and our Europe segment operates in Bulgaria, Croatia, the Czech Republic, Hungary, Montenegro, the Republic of Ireland, Romania, Serbia, the U.K., various other European countries, and certain countries within the Middle East, Africa and the Asia Pacific.

Molson Coor’s total revenue decreased from $2753.50 million in Q3 2020 to $1899.20 million in Q1 2021, marking a decline of 31.03% ($854 million) every quarter. Compared yearly, the company’s revenue increased from $1899.20 million in Q2 2021 to $2822.70 million in Q3 2021, setting an increment of 48.63% ($923.5 million).

Molson Coors’s revenue is further bifurcated into the following segments:

North America

The majority of Molson Coor’s revenue is generated through the North American region accounting for 78.81% of the company’s revenue in Q3 2021, amounting to $2224.70 million. The company’s revenue decreased from $2252.30 million in Q3 2020 to $1692.80 million in Q1 2021, setting a decline of 24.84% ($559.5 million). However, the revenue recovered from $1692.80 million in Q1 2021 to $2422.40 million in Q2 2021, accounting for a rise of 43.1% ($729.6 million). The revenue further witnessed a fall from $2422.40 million in Q2 2021 to $2224.70 million in Q3 2021, marking a fall of 8.16% ($197.7 million).

Europe

Molson Coor’s revenue from the Europe segment decreased from $504.10 million in Q3 2020 to $206.90 million in Q1 2021, setting a decline of 58.96% ($297.2 million). However, the revenue witnessed growth in revenue from $206.90 million in Q1 2021 to $520.50 million in Q2 2021, making a recovery of 151.57% ($313.6 million). The revenue further increased to $601.00 million in Q3 2021, marking a rise of 15.47% ($80.5 million). This region accounts for 21.29% of the whole revenue generated in Q3 2021.

Inter-segment net sales eliminations

Inter-segment transactions impact net sales revenues and income (loss) before income taxes eliminate upon consolidation and are primarily related to North America segment sales to the Europe segment. On a quarterly basis, the inter-segment net sales eliminations increased(loss) from -$2.90 million in Q3 2020 to -$3.50 million in Q2 2021, which led to a further loss in revenue by $0.60 million in Q2 2021. Comparing yearly, the company witnessed an increase in the inter-segment net sales eliminations(loss) from -$2.90 million in Q3 2020 to -$3.00 million in Q3 2021, setting a decline in revenue by $0.10 million.

About the Company

Molson Coors has been brewing beverages for more than two centuries that unite people and let them celebrate every moment of their lives. The company produces many beloved and iconic beers like Coors Light, Miller Lite, Molson Canadian, Carling, Staropramen to Coors Banquet, Blue Moon Belgium White, Blue Moon Light Sky, Busy, Reinen Kugel’s Summer Shandy, Creamery Springs, Hop Valley, etc. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that goes beyond the shelves of beer. Molson Coors is a public company that trades on both the New York Stock Exchange and the Toronto Stock Exchange. In 2016, The company acquired the full global brand portfolio of Miller Brewing Company for approximately US $12 billion.

This agreement made the company the world’s third-largest brewer at that time. The company focuses on the execution of the following principal strategies: building on the strength of its iconic core brands, growing its above premium portfolio, expanding beyond the beer aisle and investing in its capabilities, and supporting its people and communities. By creating a renewal plan, the company has expanded its range of products and offerings within its portfolio to include, among other things, hard seltzers, ready-to-drink drinks, and a variety of non-alcoholic beverage offerings. To support the overall premiumization of our portfolio, the company has strategically de-prioritized certain non-core economy SKUs. The revitalization plan is being implemented to promote sustainable residual sales and wage growth, despite potential volume reductions as the portfolio mix shifts to higher integration of premium products.

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