Microsoft LinkedIn’s Revenue Worldwide (2017-2022)

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This statistic highlights Microsoft’s LinkedIn Revenue, reported on a quarterly basis from 2017 onwards.
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This statistic highlights Microsoft’s LinkedIn Revenue, reported on a quarterly basis from 2017 onwards.

Microsoft LinkedIn’s Revenue Worldwide 

Company Q3 2021 Q2 2021 Q3 2020
LinkedIn $2.56 $2.58 $2.05

 (All figures in billions)

On a year-over-year basis, LinkedIn’s revenue has been steadily increasing since 2017. In Q3 2021, LinkedIn’s revenue was $2.56 billion which has increased by 25% year-over-year from $2.05 billion in Q3 2020. However, LinkedIn’s revenue has decreased by 1% quarter-over-quarter from $2.58 billion in Q2 2021.

As of Q3 2021, LinkedIn has over 756 million subscribers worldwide. Some of the major countries which contribute to LinkedIn’s revenue are the United States, Canada, Mexico, Chile, Colombia, Brazil, Europe, Turkey, India, the Chinese mainland, Indonesia, Philippines, and Australia. Around 50% of its users are college graduates. In Q3 2021, conversations on LinkedIn had increased by 43%, content sharing was up by 29%, and hours on LinkedIn Learning had increased by nearly 80%.

LinkedIn’s sources of revenue are:

  • LinkedIn Premium

Approximately 39% of LinkedIn users pay for LinkedIn Premium which consists of four price tiers that are Premium Career: $29.99 per month, Premium Business: $59.99 per month, Sales Navigator Pro: $79.99 per month, and Recruiter Lite (Hiring): $119.95 per month. Premium Career is best for those looking for jobs as it gives access to in-demand videos, five InMail messages per month, the ability to see who viewed the profile, and additional information on posted jobs (including salary). Premium Business gives some additional information about businesses. Sales Navigator Pro provides advanced search filters, the ability to make notes on user profiles, and access to different sales tools. Recruiter Lite provides more recruiter-focused tools.

  • Talent Solutions

Linkedin’s talent solutions consist of hiring and Learning and Development (L&D). Hiring enables the recruiters to attract, recruit, and hire talent, whereas Learning and Development offer learning content like online courses for individuals as well as enterprise. 

Countries like the United States and the United Kingdom are major customers using talent solutions especially in industries like professional services and manufacturing. Some of the major companies using Linkedin’s talent solutions are Vodafone, Banco Bilbao Vizcaya, the Adecco Group, Air Liquide, and Xiaomi. 

  • Learning Solutions

Learning Solutions helps businesses to reduce the skills gaps where companies are dealing with existing talent. LinkedIn Learning website offers video courses taught by industry experts in software, creativity, and business skills. 

  • Marketing Solutions

Marketing solutions enable companies to grow their relationships between businesses by providing a platform to advertise to attract users. Around 96% of B2B content marketers use LinkedIn followed by Twitter and Facebook. Around 15% of marketers create content for LinkedIn and consider it as an investment. Approximately 92% of B2B marketers have included LinkedIn in their digital marketing mix. Marketing solutions offer sponsored content that appears in the feed, sponsored messages, and other ads that might drive LinkedIn users to register for an event or set up a demo. Some of its clients are Chase, American Express, and Adobe.

  • Sales Solutions

LinkedIn’s Sales Solutions help companies to sustain their customer relationships, acquire new opportunities, and empower teams with digital selling tools. It helps salespersons generate quality leads and increase sales through social networking. 

Company Overview

LinkedIn is an American-based company that was established in 2003 by Allen Blue, Jean-Luc Vaillant, Reid Hoffman, and Konstantin Guericke. Its headquarter is in Sunnyvale, California. LinkedIn completed its initial public offering in 2011 and its common stocks are traded on the New York Stock Exchange under the trading symbol “LNKD”.

It is the world’s largest professional network that connects the world’s professionals to make them more productive and successful and to transform the way businesses market, learns, sell, hires, and network with employees and other subscribers. It has 33 offices around the globe and operates in 24 languages. In 2016, LinkedIn was acquired by Microsoft for US$ 26 Billion. Some of LinkedIn’s competitors are Instagram, New Work, Twitter, Snap, and Facebook.

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