Growth Metrics

Zhihu (ZHIHF) Net Margin (2020 - 2025)

Zhihu recorded quarterly Net Margin of 35.13% in Q4 2025, down 413.15% quarter-over-quarter from 6.85% in Q3 2025, and down 942907441.0% year-over-year from N/an in Q4 2024.

Zhihu's Net Margin history runs 6 years deep, the most recent figure standing at 35.13% for Q4 2025.

  • In Q4 2025, Net Margin fell 942907441.0% year-over-year to 35.13%; the TTM figure through Dec 2025 stood at 7.26% (down 268477.0% YoY), while the FY2025 annual figure was 7.02%, down 224.0% from the prior year.
  • Net Margin came in at 35.13% for Q4 2025 at Zhihu, down from 6.85% in the prior quarter.
  • In the past five years, Net Margin ranged from a high of 9429039.28% in Q4 2024 to a low of 778.09% in Q2 2024.
  • A 5-year average of 471384.12% and a median of 34.25% in 2025 frame the typical range for Net Margin.
  • Across the five-year window, Net Margin soared 942903905 bps in 2024 and slumped 942907441 bps in 2025, its largest moves.
  • Zhihu's Net Margin stood at 37.75% in 2021, then surged by 49 bps to 19.26% in 2022, then jumped by 101 bps to 0.23% in 2023, then jumped by 2000000000 bps to 9429039.28% in 2024, then slumped by 100 bps to 35.13% in 2025.
  • According to Business Quant data, Net Margin over the past three periods registered 35.13%, 6.85%, and 18.28% for Q4 2025, Q3 2025, and Q2 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Net Margin (Qtr)
1 Alphabet 4,554.43 Bn 4,338.81 Bn 102.29 Bn 56.94%
2 Meta Platforms 1,602.78 Bn 1,521.60 Bn 46.09 Bn 47.54%
3 Spotify Technology 119.86 Bn 109.62 Bn 1.75 Bn 15.91%
4 Reddit 33.71 Bn 30.94 Bn 511.94 Mn 30.75%
5 Nebius 22.38 Bn 22.38 Bn 295.20 Mn 155.44%
6 Pinterest 12.76 Bn 11.46 Bn 768.96 Mn -7.30%
7 Kanzhun 12.59 Bn 10.49 Bn 255.62 Bn 55.91%
8 Snap 9.64 Bn 6.81 Bn 1.29 Bn -5.82%
9 Match 8.43 Bn 7.41 Bn 653.28 Mn 19.31%
10 Zhihu - - 49.31 Bn -35.13%

Historic Data

Download Data 🔒
DateValue
Dec 31, 2025 -35.13%
Sep 30, 2025 -6.85%
Jun 30, 2025 18.28%
Mar 31, 2025 -41.92%
Dec 31, 2024 9.43%
Sep 30, 2024 -7.75%
Jun 30, 2024 -778.09%
Mar 31, 2024 -28.88%
Dec 31, 2023 0.23%
Sep 30, 2023 -35.87%
Jun 30, 2023 -33.38%
Mar 31, 2023 -22.27%
Dec 31, 2022 -19.26%
Sep 30, 2022 -35.49%
Jun 30, 2022 -58.61%
Mar 31, 2022 -83.57%
Dec 31, 2021 -37.75%
Sep 30, 2021 -33.10%
Jun 30, 2021 -49.80%
Mar 31, 2021 -67.66%
Dec 31, 2020 -17.14%
Sep 30, 2020 -28.57%
Jun 30, 2020 -44.77%
Mar 31, 2020 -106.26%