Growth Metrics

Zhihu (ZHIHF) EBT Margin (2020 - 2025)

Zhihu recorded quarterly EBT Margin of 33.94% in Q4 2025, down 387.29% quarter-over-quarter from 6.96% in Q3 2025, and down 974594065.0% year-over-year from N/an in Q4 2024.

Zhihu's EBT Margin history runs 6 years deep, the most recent figure standing at 33.94% for Q4 2025.

  • In Q4 2025, EBT Margin fell 974594065.0% year-over-year to 33.94%; the TTM figure through Dec 2025 stood at 8.3% (down 304967.0% YoY), while the FY2025 annual figure was 6.31%, down 135.0% from the prior year.
  • EBT Margin came in at 33.94% for Q4 2025 at Zhihu, down from 6.96% in the prior quarter.
  • In the past five years, EBT Margin ranged from a high of 9745906.71% in Q4 2024 to a low of 82.33% in Q1 2022.
  • A 5-year average of 487270.62% and a median of 22.01% in 2023 frame the typical range for EBT Margin.
  • Across the five-year window, EBT Margin jumped 974589809 bps in 2024 and slumped 974594065 bps in 2025, its largest moves.
  • Zhihu's EBT Margin stood at 37.31% in 2021, then soared by 57 bps to 15.87% in 2022, then jumped by 154 bps to 8.63% in 2023, then surged by 112988004 bps to 9745906.71% in 2024, then tumbled by 100 bps to 33.94% in 2025.
  • According to Business Quant data, EBT Margin over the past three periods registered 33.94%, 6.96%, and 14.25% for Q4 2025, Q3 2025, and Q2 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) EBT Margin (Qtr)
1 Alphabet 4,554.43 Bn 4,338.81 Bn 102.29 Bn 70.44%
2 Meta Platforms 1,602.78 Bn 1,521.60 Bn 46.09 Bn 38.63%
3 Spotify Technology 119.86 Bn 109.62 Bn 1.75 Bn 20.67%
4 Reddit 33.71 Bn 30.94 Bn 511.94 Mn 31.01%
5 Nebius 22.38 Bn 22.38 Bn 295.20 Mn 154.24%
6 Pinterest 12.76 Bn 11.46 Bn 768.96 Mn -6.30%
7 Kanzhun 12.59 Bn 10.49 Bn 255.62 Bn 68.87%
8 Snap 9.64 Bn 6.81 Bn 1.29 Bn -5.61%
9 Match 8.43 Bn 7.41 Bn 653.28 Mn 23.21%
10 Zhihu - - 49.31 Bn -33.94%

Historic Data

Download Data 🔒
DateValue
Dec 31, 2025 -33.94%
Sep 30, 2025 -6.96%
Jun 30, 2025 14.25%
Mar 31, 2025 -1.42%
Dec 31, 2024 9.75%
Sep 30, 2024 -1.17%
Jun 30, 2024 -9.39%
Mar 31, 2024 -17.12%
Dec 31, 2023 8.63%
Sep 30, 2023 -27.26%
Jun 30, 2023 -26.50%
Mar 31, 2023 -17.52%
Dec 31, 2022 -15.87%
Sep 30, 2022 -32.35%
Jun 30, 2022 -57.49%
Mar 31, 2022 -82.33%
Dec 31, 2021 -37.31%
Sep 30, 2021 -32.73%
Jun 30, 2021 -50.05%
Mar 31, 2021 -67.77%
Dec 31, 2020 -17.23%
Sep 30, 2020 -28.65%
Jun 30, 2020 -44.59%
Mar 31, 2020 -106.63%